Director – Brand Marketing
Posted on 3/30/2023
Burbank, CA, USA
Experience Level
Desired Skills
Branding/Brand Strategy
  • A minimum of 5-7 years managing brand/marketing campaigns
  • Experience crafting materials using Canva, Animoto, and HubSpot
  • Experience building executive relationships and driving/influencing change
  • Passion for creativity, innovation and thinking outside the box
  • Outstanding project management, execution, and business acumen
  • Ability to influence and motivate people at all levels across a variety of responsibilities
  • Strong verbal and written communication skills
  • Ability to build strategy documents and presentation decks
  • Experience in strategic planning, building out processes, and managing ambiguity
  • Able to offer key insights in new Product development
  • Experience in managing / leading within a complex matrix organization
  • Experience in event and sponsorship marketing, including negotiating partnerships, sponsorships, and contracts
  • Lead creative services (copywriters/designers/agency partners) to bring together design and content expertise to support executions that drive the biggest business impact
  • Set a vision for user and client storytelling and develop new ways to integrate our voice into marketing execution
  • Ensure all materials are being created to the standards of the brand, holding the quality at the highest priority
  • Lead the development and execution of a global brand strategy (and any other performance hosiery brand initiatives) working with both internal and external teams and agencies that ensure a legacy for the brand
  • Lead and collaborate with direct and cross-functional team members to execute effective product launches from conception to delivery
  • Conceptualize and execute our brand experiences, the company's presence at industry-wide events, as well as communicate culture and values through internal, recruiting and DEI events
  • Identify opportunities for our brand to come to life in partnership with users, brands, and partners
  • Responsible for brand portfolio management including new product development from idea to delivery. Collaborate on new product development and product updates for seamless new product launch strategies, updates, and road maps relevant to the brand across all markets
  • Strong partnership with the Manager, Content Marketing to execute brand strategies and grow digital footprint in the market
  • Build and champion brand stories across the key businesses with a commitment to user/client-centered thinking
  • Develop and own a Naming Council to develop names across the breadth of the product portfolios in partnership with Product Marketing, Legal and Product partners
  • Develop and nurture a strong brand-led culture within Sales, Product Marketing, Product, Leadership, and Human Resources
  • Other duties as assigned
Cast & Crew

51-200 employees

Entertainment payroll services company
Company Overview
Cast & Crew is on a mission to transform the entertainment industry by streamlining how great content is made. The company operates as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools.
  • PTO
  • Family-leave time off
  • 401(K)
  • Hybrid & remote work flexibility
  • Health, dental, & vision insurance
  • Employee referral program
  • Tuition reimbursement
  • Health and wellness programs