Full-Time

Lead Engineer

Ad Tech / Ad Product

Posted on 10/25/2024

GOBankingRates

GOBankingRates

11-50 employees

Comprehensive financial resource and advice platform

Fintech
Financial Services

Compensation Overview

$150k - $190kAnnually

Senior

Remote in USA

Category
Backend Engineering
FinTech Engineering
Software Engineering
Required Skills
Agile
Python
Data Science
Pandas
Flask
Django
Requirements
  • 6-8+ years in ad tech or digital advertising, with at least 2 years in a leadership role.
  • 1-2+ years of hands-on Python experience (e.g., Flask, Django, Pandas).
  • Strong background in ad server architecture, data tracking, ad performance metrics, and data pipeline management.
  • (For Ad Product) Experience with native advertising, ad creative flexibility, and ad data tracking.
  • (For Ad Tech) Background in ad trafficking workflows, ad asset management, performance tracking, and API integrations for ad servers.
  • Proven ability to prioritize projects and deliver results on time, even in fast-paced environments.
  • A passion for technical excellence while balancing time-to-market considerations.
  • Solutions-oriented mindset, with the ability to overcome obstacles efficiently.
  • Strong leadership and communication skills, promoting collaboration and shared success within teams.
  • A commitment to Agile processes and methodologies, with the ability to manage roadmaps, sprints, and deployments.
  • A passion for staying on top of tech trends, experimenting with and learning new technologies, and mentoring other engineering community members, occasionally coding or evaluating code.
  • History of instilling a culture of continuous improvement in a team’s code, architecture, and processes.
Responsibilities
  • Ad Product Development: Lead the team in creating and maintaining ad products that drive sales and revenue, including custom ad creatives and API feed distribution.
  • Sales Solutions: Design flexible ad features and payout types to expand business opportunities while ensuring technical feasibility across client needs.
  • Data Solutions: Oversee the development and maintenance of data solutions that support advertiser operations, including tracking and onboarding processes.
  • Ad Server Scalability: Enhance ad server scalability, consolidate ad assets, organize media placements, and develop ad management tools.
  • Feature Development: Implement ad templates and tools for bulk operations, advanced targeting, scheduling, and ensure robust back-end tracking.
  • Cross-Team Collaboration: Work closely with Sales, AdOps, Media Ops, and Data Science teams to deliver solutions that align with operational and business objectives.
  • Native Ad Solutions: Innovate with native ad solutions that enhance user engagement and impact.
  • Flexible Creative Ad Units: Design flexible ad units that are high-performing and align with revenue and engagement goals.
  • Placement & Flow Optimization: Enhance user flows and introduce new ad placements to improve ad visibility and interaction.
  • Modernization of Monetization Workflows: Lead the next evolution of how we scale our ad solutions across verticals.
  • Ad Asset & Media Placement Consolidation: Streamline ad asset management and media placements for greater efficiency.
  • Advanced Ad Management Tools: Improve ad management capabilities, including bulk operations, advanced targeting, and scheduling.
  • Operational Dashboards: Develop dashboards for the AdOps team to effectively track and manage ad performance.
  • Robust Back-End Tracking: Ensure reliable back-end tracking for ad metrics to improve data accuracy and performance insights.

GoBankingRates.com is a financial resource platform that provides expert advice and tools for managing money effectively. It offers a wide range of content, including articles, guides, and reviews on personal finance topics such as savings, investments, retirement planning, and banking promotions. Users can access the latest financial information and strategies tailored for individual consumers, financial advisors, and businesses. The platform generates revenue through advertising, sponsored content, and affiliate marketing, distinguishing itself by focusing on delivering valuable insights and up-to-date information to help users make informed financial decisions.

Company Stage

N/A

Total Funding

N/A

Headquarters

El Segundo, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • GOBankingRates' significant audience growth of nearly 400% in 15 months indicates strong market demand and potential for further expansion.
  • The platform's collaborations with renowned financial experts enhance its credibility and provide users with valuable, trustworthy insights.
  • Their annual Best Banks ranking and studies on cost of living offer unique, data-driven content that attracts a diverse readership.

What critics are saying

  • The reliance on advertising and affiliate marketing for revenue may be vulnerable to market fluctuations and changes in consumer behavior.
  • The competitive landscape of personal finance media requires constant innovation to maintain user engagement and authority.

What makes GOBankingRates unique

  • GOBankingRates stands out by offering a comprehensive suite of financial content, from expert advice to banking promotions, catering to both individual consumers and financial professionals.
  • Their content-driven model, leveraging advertising, sponsored content, and affiliate marketing, allows them to provide free, high-quality financial insights to a broad audience.
  • The platform's recognition as one of Money's Most Influential and its rapid audience growth highlight its authority and popularity in the personal finance space.

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