Full-Time

Technical Product Manager

B2B Performance & Machine Learning

Posted on 10/25/2024

StackAdapt

StackAdapt

1,001-5,000 employees

Programmatic advertising and digital marketing platform

Consumer Software
Entertainment

Senior

Remote in USA

Category
Applied Machine Learning
AI & Machine Learning
Product Management
Product
Required Skills
Data Science
Data Analysis
Requirements
  • 5-8 years of professional experience, with 3-5 years in technical product management in a relevant role and 3-5 years working with ML or Data Engineering Teams
  • Strong domain knowledge and tactical experience in ad tech/mar tech, with hands-on experience building identity graph and measurement/attribution solutions
  • Mid-level executive leadership experience; ability to work with and influence cross-functional teams, internally and externally
  • Ability to manage complex technical requirements; strong preference towards experience designing solutions in conjunction with F/E and B/E engineering teams
  • Deep understanding of machine learning technologies and applications
  • Experience in delivering products in ad tech, search, eCommerce, and account-based marketing domains, with a strong foundation in ad tech/mar tech ecosystems
Responsibilities
  • Establish the technical vision for B2B data footprint expansion, B2B user profile, measurement, and identity graph based on best practices from within the industry and from our competitors. Understand and account for all downstream uses of the graph (both internal and external) to ensure maximum performance against all use cases
  • Work with technical stakeholders (ML Engineers, Data Scientists, Data Analysts, Software Engineers) to develop a B2B data model blueprint, analytics pipeline and business algorithms for identity/user profile/measurement/performance optimization, based on business and commercial requirements
  • Own and execute the B2B technical roadmap, including ongoing build/maintenance of B2B data model blueprint, business algorithms and performance solutions; collaborate with Business Leads to ensure that technical ML products/solutions are fit-for-purpose for Business Solutions and Performance Teams
  • Develop, monitor and iterate on a set of performance metrics (i.e. first-party data adoption, feature usage, measurement accuracy) in order to measure the success of the technical roadmap and introduce roadmap revisions based on key metrics
  • Troubleshoot complex technical problems (i.e. identity resolution accuracy, performance discrepancies) and gaps by analyzing massive complex datasets; work with internal analytics teams (Data Science, Business Intelligence, Engineering Services, Performance) to design experiments, validate hypotheses and establish a path to productization for technical measurement, ML and performance optimization solutions
  • Program manage (act as connective tissue) B2B ML projects across the organization, keeping Engineering, Product, and Leadership stakeholders aligned and accountable on priorities, schedule, risks and progress
  • Engage in various industry working groups (i.e. IAB) in order to gather market intelligence on prevailing trends, participate in solution design/experimentation and evangelize StackAdapt’s B2B advertising technical vision
  • Develop a ‘force multiplier’ solution with tangible applications across all non-B2B verticals, including Travel, Healthcare and Retail

StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. The company also offers a Creative Studio to help clients enhance their ad content for better results. StackAdapt is particularly recognized for its expertise in native advertising, boasting the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower agencies and brands to maximize their digital advertising efforts through a comprehensive and flexible platform.

Company Stage

Series B

Total Funding

$4.2M

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • StackAdapt's collaboration with Channel 4 expands broadcast advertising opportunities in the UK.
  • The launch of self-serve brand lift tools in APAC enhances campaign management flexibility.
  • Partnership with DoubleVerify improves post-impression measurement tracking for advertisers.

What critics are saying

  • Emerging DSPs with innovative features may erode StackAdapt's market share.
  • Stricter privacy regulations could impact StackAdapt's data-driven advertising strategies.
  • Economic downturns may lead to reduced advertising budgets, affecting StackAdapt's revenue.

What makes StackAdapt unique

  • StackAdapt offers no monthly minimums, providing flexibility for seasonal advertising demands.
  • The platform boasts the largest scale for native advertising with 30 integrations.
  • StackAdapt's Creative Studio optimizes ad content for better performance.

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Benefits

Health Insurance

Mental Health Support

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Unlimited Paid Time Off

Remote Work Options

Work-from-home reimbursements

Professional Development Budget

Conference Attendance Budget

Parental Leave

Company Equity

Competitive salary + equity

Flexible Work Hours

Employee Stock Purchase Plan

Wellness Program

Gym Membership

INACTIVE