Full-Time
Representative
Insurance Sales
Definity Financial
1,001-5,000 employees
Canadian P&C insurer with digital channels
Compensation Overview
$45k - $82.1k/yr
Winnipeg, MB, Canada
In Person
Bachelor's
 Sales & Account Management (1) |
|---|
Get referred to Definity Financial
See people who can refer or advise you
- AMF Damage Insurance License required
- Professional proficiency in both English and French
- Experience in outbound sales (typically 1–2 years or equivalent transferable experience)
- High school diploma or equivalent combination of education and experience
- Strong verbal and written communication skills
- Proficiency in navigating multiple computer programs at once
- Experience at achieving individual and team goals
- Proven ability to recognize sales opportunities in a contact center environment
- High degree of proficiency with English and French required to service customers across Canada
- Promote and educate prospects on Pet Health Insurance to sell pet health insurance via inbound and outbound calls and/or online
- Assist customers with policy and claims-related inquiries and up-selling/retaining Pet Health Insurance policies with existing customers
- Achieve targets through sales and recommendations to bind client policies via inbound and outbound calls
- Determine appropriate insurance products and coverage levels for clients
- Contribute to continuous improvements of sales and service processes
- Accurately document and follow up with customers to maintain client files
Definity Financial is a Canadian property and casualty insurer that serves individuals and businesses through multiple channels, offering a broad range of coverage options. Its products are delivered via a mix of direct, broker, and digital channels, and the company emphasizes continuous improvement and innovation to meet evolving needs. The business model relies on insurance premiums and strategic investments, with a focus on transforming into a digital leader and expanding market capabilities to grow reach and profitability. Definity differentiates itself through its long-standing heritage from Economical Insurance, its multi-channel distribution, and its commitment to leveraging technology and investments to better serve customers, broker partners, employees, and communities in a changing market.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Canada
Founded
1871
Get referred to Definity Financial
See people who can refer or advise you
Simplify's Take
What believers are saying
- Q2 2026 GWP rose 34.7% to C$1.8 billion; synergies hit C$52 million.
- July 30, 2026 operating EPS reached C$0.97; combined ratio stayed 93.9%.
- Management raised 2026 synergy target to C$125 million and kept C$6.5 billion premiums.
What critics are saying
- C$3.3 billion Travelers integration adds C$150–C$170 million costs through 2027.
- Wildfire and flood losses in Alberta and Ontario make home insurance unprofitable.
- Intact, Aviva, and Desjardins pressure pricing, trimming Definity’s synergy gains in 2027.
What makes Definity Financial unique
- Jan. 2, 2026 Travelers Canada acquisition made Definity a top-five Canadian P&C insurer.
- March 26, 2026 Gemini Enterprise made Definity one of Canada’s first companywide AI adopters.
- MaRS Adaptech accelerator ties Definity to climate-resilience startups and broker innovation.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Hybrid Work Options
Company News
Definity Financial (TSE:DFY) reaches new 52-week high - time to buy? August 5, 2026 Key points. * Definity Financial reached a new 52-week high, trading as high as C$82.59 and most recently at C$82.20. The company has a market capitalization of approximately C$9.77 billion. * Analysts have raised their price targets, with estimates ranging from C$84 to C$96. The stock has a "Moderate Buy" consensus rating and an average target of C$83.40, based on four Buy and four Hold ratings. * Definity reported quarterly EPS of C$0.97 on revenue of C$2.05 billion, alongside an 11.45% return on equity and a 7.22% net margin. An insider recently sold 5,000 shares, while insiders collectively own 0.50% of the company. * Interested in Definity Financial? Here are five stocks we like better. Shares of Definity Financial Co. (TSE:DFY - Get Free Report) hit a new 52-week high during mid-day trading on Wednesday. The stock traded as high as C$82.59 and last traded at C$82.20, with a volume of 9279 shares changing hands. The stock had previously closed at C$81.78. Analysts set new price targets. Several analysts have recently weighed in on DFY shares. Jefferies Financial Group upped their price objective on Definity Financial from C$83.00 to C$91.00 and gave the company a "buy" rating in a report on Monday, July 27th. Canadian Imperial Bank of Commerce lifted their target price on Definity Financial from C$74.00 to C$84.00 in a report on Tuesday, July 14th. TD boosted their price target on shares of Definity Financial from C$89.00 to C$93.00 and gave the stock a "buy" rating in a research report on Friday, July 31st. Raymond James Financial boosted their price target on shares of Definity Financial from C$80.00 to C$85.00 and gave the stock a "market perform" rating in a research report on Friday, July 31st. Finally, National Bank Financial upped their price target on shares of Definity Financial from C$94.00 to C$96.00 and gave the company an "outperform" rating in a report on Monday, July 27th. Four analysts have rated the stock with a Buy rating and four have given a Hold rating to the company's stock. According to MarketBeat, the stock has an average rating of "Moderate Buy" and an average price target of C$83.40. Definity Financial stock down 0.6%. The stock has a market cap of C$9.77 billion, a price-to-earnings ratio of 21.11, a price-to-earnings-growth ratio of 2.63 and a beta of -0.05. The company's 50-day simple moving average is C$74.60 and its 200-day simple moving average is C$69.90. Definity Financial (TSE:DFY - Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The company reported C$0.97 earnings per share (EPS) for the quarter. Definity Financial had a return on equity of 11.45% and a net margin of 7.22%.The company had revenue of C$2.05 billion for the quarter. As a group, analysts expect that Definity Financial Co. will post 3.1263962 EPS for the current fiscal year. Insider activity. In other news, insider Brigid V. Pelino sold 5,000 shares of the business's stock in a transaction on Wednesday, June 10th. The stock was sold at an average price of C$72.00, for a total transaction of C$360,000.00. Following the sale, the insider directly owned 74,109 shares of the company's stock, valued at C$5,335,848. The trade was a 6.32% decrease in their ownership of the stock. 0.50% of the stock is owned by company insiders. Definity Financial company profile. Definity Financial Corp is a multi-channel, property, and casualty insurance company. It offers auto, property, liability, and pet insurance products to individual customers. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Discover more Stock Screener Tool Stock Average Calculator Continue following MarketBeat Before you consider Definity Financial, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Definity Financial wasn't on the list. While Definity Financial currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys. Discover the next wave of investment opportunities with our report, 7 Stocks That Will Be Magnificent in 2026. Explore companies poised to replicate the growth, innovation, and value creation of the tech giants dominating today's markets.
Definity Financial reported strong Q2 results, with gross written premiums rising 34.7% year-over-year to C$1.8 billion and operating earnings per share up 15.5%. Operating net income reached C$118 million. The company's integration of its Travelers acquisition is progressing ahead of schedule. Definity has converted over 40,000 policies and achieved C$52 million in run-rate expense synergies six months after closing. The insurer raised its annual synergy target by 25% to C$125 million. Definity ended the quarter with more than C$1.2 billion in financial capacity, a 26.5% debt-to-capital ratio, and a 12.5% trailing operating return on equity. Management indicated the balance sheet can support organic growth and potential acquisitions. The company reaffirmed its goal of exceeding C$6.5 billion in annual premiums.
Finning International, which sells and services heavy equipment across Canada, Chile, the UK and Argentina, is trading below its estimated intrinsic value based on cash flows. The company has a market capitalisation of CA$13.35 billion and generates revenue of CA$10.64 billion. Definity Financial is trading at CA$67.91, significantly below its estimated fair value of CA$101.13 based on discounted cash flows. The property and casualty insurer's earnings are forecast to grow at 21.7% annually, outpacing the Canadian market's 10.7% growth rate. However, recent results showed net income declining to CA$63.9 million from CA$92 million year-on-year. The Canadian market has demonstrated resilience, with 2026 TSX earnings growth revised higher despite geopolitical challenges, supported by strong energy and materials sectors.
Definity rolls out Gemini AI across workforce. Definity Financial Corporation is rolling out Google Cloud's Gemini Enterprise across its workforce, giving employees access to AI tools for day-to-day operations. The move expands Definity's use of AI across underwriting, claims, and internal workflows, with a focus on improving productivity and decision making. "Building on our strong collaboration with Google Cloud, we're uniquely positioned to scale AI-driven capabilities as Definity continues to grow. Our approach to AI is about empowering our employees to unlock innovation, foster creativity and productivity, and create new ways to deliver exceptional experiences for brokers and customers." - Tatjana Lalkovic, SVP and Chief Technology Officer, Definity. Get Coverager to your inbox. A really good email covering top news. By Coverager · May 27, 2025 By Coverager · Jun 19, 2024 By Shefi Ben-Hutta · Aug 18, 2023 By Coverager · Mar 14, 2022
Definity champions AI for all employees with Gemini Enterprise. PR Newswire Today at 5:00am PDT WATERLOO, ON, March 26, 2026 /CNW/ - Definity Financial Corporation (TSX: DFY) continues to expand its strategic relationship with Google Cloud through the adoption of Gemini Enterprise, Google Cloud's agentic platform that embeds AI into everyday business operations. This milestone positions Definity as one of the first Canadian companies to adopt Gemini Enterprise company-wide, accelerating its ambition to be one of Canada's leading and most innovative P&C insurers. Gemini Enterprise represents a key step in Definity's journey to grow its digital and AI advantage, embedding intelligent tools and scalable platforms that accelerate innovation and productivity. By integrating Gemini Enterprise across its operations as part of a growing suite of AI offerings for employees, Definity is reshaping work by delivering smarter tools to boost collaboration, drive efficiency, and shape the future of insurance. "Building on our strong collaboration with Google Cloud, we're uniquely positioned to scale AI-driven capabilities as Definity continues to grow," said Tatjana Lalkovic, SVP and Chief Technology Officer, Definity. "Our approach to AI is about empowering our employees to unlock innovation, foster creativity and productivity, and create new ways to deliver exceptional experiences for brokers and customers." "We're proud to support Definity's digital transformation through Gemini Enterprise," said Farsad Nasseri, Country Managing Director, Google Cloud Canada. "By putting specialized agents in the hands of every employee, Gemini Enterprise is helping Definity unlock new levels of productivity and collaboration." Definity's AI approach is rooted in principles that enable innovation to deliver real business value. This is backed by more than a decade of experience leveraging AI to inform strategic decisions and process improvements across the insurance value chain, using best practices and practical tools that ensure models and their applications are ethical and comply with applicable legislation and regulation. AI initiatives at Definity go beyond simple task automation to reimagine end-to-end workflows. These principles are embedded in four pillars of the Definity AI strategy: anchoring AI in business priorities, scaling a future-ready foundation, embedding governance with a focus on responsible and secure AI, and fostering an AI-fluent workforce. This roadmap creates a foundation for sustainable progress and responsible AI adoption. By bringing advanced AI tools into everyday work, Definity is strengthening its operational resilience, supporting better decision-making, and creating an environment where employees can thrive. About Definity Financial Corporation Definity Financial Corporation ("Definity", which includes its subsidiaries where the context so requires) is one of the leading property and casualty insurers in Canada, with over $4.8 billion in gross written premiums in 2025 and over $4.0 billion in equity attributable to common shareholders as at December 31, 2025. SOURCE Definity Financial Corporation This is a paid placement. For further inquiries, please contact PR Newswire directly.