Growth Marketing Manager B2C

About Mindvalley

Mindvalley is the leading and most promising ed-tech company to date. We dominate the US market for Personal Growth Education. We are empowering athletes within every major US sports team and promoting successful learning strategies in major companies.

We’re currently building the most advanced learning system - a version inspired by Ironman’s “J.A.R.V.I.S.” which utilizes AI and augmented reality to provide customized learning. Turning anyone into a superhero.

We innovate tools that induce enlightenment within every aspect of human life. We are seeking the best marketers to spread the word about the most advanced education platform our species has seen. The goal to mark our success is: powering up to 100 countries, powering every Fortune 500 company, and progressing humanity towards a better future.

About the Role

The Growth Marketing Manager will build, own and be accountable for the entire marketing funnel. You will support the Head of Growth Marketing B2C by executing our growth strategy, encompassing both customer acquisition and retention marketing.

As the Growth Manager (Events) you will manage and support activities across all stages of the customer experience; finding opportunities to forge authentic relationships with target audiences to build consideration for our products, support customer acquisition, activation, cross-selling and up-selling and ultimately identifying opportunities for community engagement.

Working cross-functionally with the events management teams, data management, creative services and the extended marketing team, you will implement data-driven growth plans. We are looking for a deeply experienced and data driven professional to help us build a sense of community among our current and prospective customers to further our commitment to customer education & personal transformation, including designing meet ups dynamics with the community’s team, curating meet up contents, coordinating speakers, manage schedules, etc.

The ideal candidate should have a strong focus on retention in order to support our Head of Growth Marketing B2C to boost customer loyalty and advocacy by adding value to our subscribers.

In this role, you will be responsible to constantly run experiments across the funnel, improving conversion rate and working cross-department to collaborate on new initiatives. You will also work collaboratively with the events team to reach registration and revenue goals, including the design and implementation of awareness initiatives leveraging on the extended marketing team’s support but also the partners/sponsors of the events. We expect you to be a highly analytical, testing oriented and obsessed with measuring and reporting results.

Finally, we would like you to champion the usage of behavioral data to deliver a customer-centric and solution-selling marketing execution, in order to meet business objectives at the most efficient cost. In this position you will own our supplements customer from the beginning till the end.

Responsibilities

• Developing, executing, coordinating, and measuring integrated campaigns to support consistent and relevant demand generation.
• Build marketing plans for customer retention, engagement and loyalty and develop reporting of customer data and engagement metrics.
• Experience developing and implementing go-to-market plans for the introduction of new products and/or launch in new markets.
• Measure and report performance of marketing campaigns/initiatives: assess against goals (ROI & KPI) and optimize investment decisions based on ROI/ROAS.
• Work with internal and external resources to create and craft compelling content, offers, and assets to educate customers via webinars, emails, social channels, etc. focusing on data driven story telling.
• Define segmentation and personalization practices and build highly personalized campaigns.
• This role will be pivotal in demonstrating the value of putting the customer at the center of the communications strategy.
• Work closely with our Data Management team to build dashboards, understanding the data and communicating opportunities and successes for all campaigns.
• Build upon personas and customer insights work to append data to our database and leverage to personalize their experience.
• Ability to leverage customer data to build robust segmentation strategies to ensure communication is relevant to the customers lifecycle and drive LTV metrics.
• Work with the Head of Growth Marketing B2C to build yearly, quarterly and monthly financial targets for the supplements’ division, as well as the respective marketing plans and performance reporting to fully understand the impact of the marketing activity across all channels.
• Work closely with the extended marketing team to ensure an omnichannel approach (PR, Digital Paid, earned and owned & Creativity) in order to increase conversions, stickiness or usability at the most efficient cost.
• Implement a testing strategy for all the communication channels/assets (landing pages, creative assets, copy, etc.) we use to communicate with our customers and gain understanding of what messages resonate and with what customer segment, as well as to continually pivot strategies based on learnings.
• Support the product/brand team in crafting scalable product/brand go-to-market campaigns with a focus on awareness, adoption and engagement with existing audiences.
• Manage end-to-end campaign development, concept definition, set up campaign objectives, KSP (price or not) & allocate budget for each support marketing functions to come up with proposals on each of their areas of expertise.
• Responsible to implement promotional and evergreen marketing plans and get the buy-in of all key stakeholders within the Growth Marketing organization.
• Implement funnels testing to recommend innovative ways to increase conversions at every step of the funnel through campaign content, retargeting, personalization, etc.
• Compile performance reports to brief executive leadership on marketing initiatives and product performance, as well as provide recommendations on improvement strategies.

Requirements 

• 5+ years’ experience in B2C Growth Marketing.
• 2+ years of proven work on similar role in the Marketing Department for events
• Hands-on experience running demand generation or lifecycle marketing programs.
• Demonstrated experience in working with databases, data analysis and segmentation.
• Analytical with a desire to launch, learn and iterate to continually improve programs.
• Ability to lead and facilitate workshops-discovery, brainstorming, review and final read-out.
• Solid background in customer acquisition/retention strategies.
• Must be comfortable forecasting, requesting and managing a growing budget with KPI targets as a constant focus.
• Numerate with the ability to produce reports and derive valuable insights and analysis.
• Experience working with cross-functional teams, having developed ideas to bring together growth/brand goals and tailor objectives based on consumer needs.
• BSc in Marketing or relevant field.
• Being comfortable with working in a dynamic and diverse remote environment.
• The ability to multitask and manage time effectively.
• Exceptional attention to detail.
• Strong decision-making skills.
• You are data-driven, a creative problem-solver and focused on understanding customer behavior.

Nice To Have

• 3-5 years of experience in marketing for the US Market.

Your application must include:

Your resume in PDF format, please include Linkedin profile link as well. 

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.

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