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Full-Time

Growth Marketing Manager B2C

Events

Confirmed live in the last 24 hours

Mindvalley

Mindvalley

501-1,000 employees

Online personal growth courses and coaching

Consumer Software
Enterprise Software
Education

Senior, Expert

London, UK

Category
Growth Marketing
Growth & Marketing
Required Skills
Segment
Marketing
Data Analysis
Requirements
  • 5+ years’ experience in B2C Growth Marketing.
  • 2+ years of proven work on similar role in the Marketing Department for events
  • Hands-on experience running demand generation or lifecycle marketing programs.
  • Demonstrated experience in working with databases, data analysis and segmentation.
  • Analytical with a desire to launch, learn and iterate to continually improve programs.
  • Ability to lead and facilitate workshops-discovery, brainstorming, review and final read-out.
  • Solid background in customer acquisition/retention strategies.
  • Must be comfortable forecasting, requesting and managing a growing budget with KPI targets as a constant focus.
  • Numerate with the ability to produce reports and derive valuable insights and analysis.
  • Experience working with cross-functional teams, having developed ideas to bring together growth/brand goals and tailor objectives based on consumer needs.
  • BSc in Marketing or relevant field.
  • Being comfortable with working in a dynamic and diverse remote environment.
  • The ability to multitask and manage time effectively.
  • Exceptional attention to detail.
  • Strong decision-making skills.
  • You are data-driven, a creative problem-solver and focused on understanding customer behavior.
Responsibilities
  • Developing, executing, coordinating, and measuring integrated campaigns to support consistent and relevant demand generation.
  • Build marketing plans for customer retention, engagement and loyalty and develop reporting of customer data and engagement metrics.
  • Experience developing and implementing go-to-market plans for the introduction of new products and/or launch in new markets.
  • Measure and report performance of marketing campaigns/initiatives: assess against goals (ROI & KPI) and optimize investment decisions based on ROI/ROAS.
  • Work with internal and external resources to create and craft compelling content, offers, and assets to educate customers via webinars, emails, social channels, etc. focusing on data driven story telling.
  • Define segmentation and personalization practices and build highly personalized campaigns.
  • This role will be pivotal in demonstrating the value of putting the customer at the center of the communications strategy.
  • Work closely with our Data Management team to build dashboards, understanding the data and communicating opportunities and successes for all campaigns.
  • Build upon personas and customer insights work to append data to our database and leverage to personalize their experience.
  • Ability to leverage customer data to build robust segmentation strategies to ensure communication is relevant to the customers lifecycle and drive LTV metrics.
  • Work with the Head of Growth Marketing B2C to build yearly, quarterly and monthly financial targets for the supplements’ division, as well as the respective marketing plans and performance reporting to fully understand the impact of the marketing activity across all channels.
  • Work closely with the extended marketing team to ensure an omnichannel approach (PR, Digital Paid, earned and owned & Creativity) in order to increase conversions, stickiness or usability at the most efficient cost.
  • Implement a testing strategy for all the communication channels/assets (landing pages, creative assets, copy, etc.) we use to communicate with our customers and gain understanding of what messages resonate and with what customer segment, as well as to continually pivot strategies based on learnings.
  • Support the product/brand team in crafting scalable product/brand go-to-market campaigns with a focus on awareness, adoption and engagement with existing audiences.
  • Manage end-to-end campaign development, concept definition, set up campaign objectives, KSP (price or not) & allocate budget for each support marketing functions to come up with proposals on each of their areas of expertise.
  • Responsible to implement promotional and evergreen marketing plans and get the buy-in of all key stakeholders within the Growth Marketing organization.
  • Implement funnels testing to recommend innovative ways to increase conversions at every step of the funnel through campaign content, retargeting, personalization, etc.
  • Compile performance reports to brief executive leadership on marketing initiatives and product performance, as well as provide recommendations on improvement strategies.

Mindvalley focuses on personal growth and education by providing online courses, coaching, and events aimed at transforming the lives of individuals. Its offerings cover various aspects of self-improvement, including mind, body, soul, love, and career. Clients can subscribe to the Mindvalley Membership for unlimited access to over 100 programs led by expert teachers, covering topics from wellness to career advancement. Additionally, Mindvalley offers coaching certifications to help coaches enhance their careers with meaningful work and flexible opportunities. The company also hosts immersive events that connect like-minded individuals and promote personal transformation. Mindvalley differentiates itself through its high-quality content and successful transformation rates, making it a leader in the personal development and e-learning market. The goal of Mindvalley is to empower individuals to achieve their fullest potential through comprehensive personal development resources.

Company Stage

Seed

Total Funding

$200.7K

Headquarters

null, null

Founded

2003

Growth & Insights
Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Mindvalley's continuous innovation, such as new app features and the 'Quest' initiative, keeps the platform engaging and relevant.
  • Partnerships with high-profile individuals and organizations, like Miki Agrawal and Eywa Movement, expand Mindvalley's influence and credibility.
  • The introduction of specialized coaching certifications offers lucrative opportunities for coaches, enhancing their careers and contributing to Mindvalley's revenue.

What critics are saying

  • The highly competitive personal development and e-learning market requires Mindvalley to constantly innovate to maintain its edge.
  • Dependence on high-profile partnerships and events could pose risks if these collaborations do not yield expected results.

What makes Mindvalley unique

  • Mindvalley's focus on holistic personal growth, covering mind, body, soul, love, and career, sets it apart from competitors who may focus on narrower aspects of self-improvement.
  • The company's subscription-based model offers unlimited access to over 100 programs, providing significant value compared to pay-per-course models.
  • Mindvalley's immersive events and partnerships, such as with Eywa Movement, enhance its brand and offer unique, transformative experiences that competitors may not provide.