Director – Product Marketing

The Product Marketing Director leads a team focused on shaping and delivering impactful messaging, packaging, and go-to-market strategies for platform capabilities, revenue operation applications, data, and DaaS offerings. This role synthesizes market, customer, and competitive insights to guide product positioning, packaging, and pricing strategies, while driving adoption and revenue growth through cross-functional collaboration and innovative growth tactics.

What You’ll Do

Lead and develop a high-performing team, with a focus on fostering growth and scalability over time.

• Craft and refine compelling messaging and positioning that effectively communicates the value of the company’s core product platform, data solutions, revenue operation applications, and DaaS offerings to target audiences.
• Design and implement strategic packaging and pricing proposals, ensuring alignment with market demands and internal business objectives, and drive the successful launch of approved strategies.
• Analyze and synthesize insights from market trends, customer feedback, and competitive intelligence to guide the evolution of product offerings and packaging strategies.
• Lead the go-to-market strategy and execution for new platform capabilities, data products, and DaaS solutions, ensuring impactful market penetration.
• Collaborate across internal stakeholders to develop and implement innovative growth tactics that increase product adoption and drive revenue expansion.

What You Bring 

• Extensive experience in product marketing within the B2B SaaS industry, with 10 to 15 years of demonstrated success in developing and executing marketing strategies.
• Exceptional communication, presentation, and writing skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences.
• 5 to 10 years of expertise in Data and DaaS product marketing, with a deep understanding of market dynamics, buyer personas, competitive landscapes, and industry trends.
• Proven ability to manage and align a diverse product portfolio with overarching company goals, ensuring cohesive messaging and strategic alignment.
• Demonstrated leadership in designing and conducting company-wide research initiatives, including both quantitative and qualitative studies, and delivering actionable insights to key stakeholders.
• Advanced analytical skills in interpreting market data, customer insights, and product performance metrics to guide informed decision-making and strategic planning.
• Strategic problem solver with the ability to set and prioritize both short- and long-term goals, adapting to changing market conditions and organizational needs.

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