Full-Time

Senior Copywriter

Health

Posted on 11/5/2024

Wunderman Thompson

Wunderman Thompson

5,001-10,000 employees

Creative agency and consultancy for brands

Consulting
Consumer Goods

Compensation Overview

$60k - $140kAnnually

Senior

New York, NY, USA

Category
Creative Writing
Content & Writing
Copywriting
Required Skills
Marketing
Requirements
  • Able to produce clear, concise, accurate, and well-organized copy appropriate to relevant format/medium
  • Able to clearly and confidently present work to internal teams
  • Able to work closely with creative team and other cross-functional teams to execute strategic and tactical advertising concepts that address business challenges while adhering to client’s marketing strategies
  • Strong portfolio that demonstrates strategic and conceptual thinking. Experience in the healthcare/pharma industry is a plus but not required
  • Bachelor's degree in marketing, advertising, communication, science or related field and/or 3-5 years of equivalent experience
Responsibilities
  • Writes clear, concise, accurate, and well-organized copy appropriate to relevant format/medium (print, digital, online, potentially social)
  • Displays a strong understanding of assigned brands and categories and is responsible for concept creation with Art partner
  • Writes for one or more brands, ensures clinical accuracy, stays true to the brand voice, and has active role in meetings
  • Develops a strategic understanding of the competitive landscape, demonstrating awareness of emerging data, changes in guidelines, and newsworthy events that could influence brand messaging/strategy
  • Participate in client presentations when appropriate, while clearly articulating how the idea achieves the communication objective
  • Represents the agency (with oversight) during medical/regulatory reviews, providing solutions and recommendations
  • Researches therapeutic topics and adapts findings to support brand strategies

Wunderman Thompson operates at the intersection of creativity, consultancy, and technology to help brands grow. The company provides a range of services including creative advertising campaigns and brand strategies, as well as consultancy that utilizes data and insights for business transformation. One notable project is the adaptive deodorant developed for Degree, which caters to the disability community. They also create technology solutions like WaterLight, which generates electrical power from salt water. Wunderman Thompson stands out from competitors by integrating creativity with data and technology, resulting in impactful marketing strategies. Their goal is to drive growth for their clients, which include major corporations and non-profits, while maintaining a strong reputation in the industry, evidenced by numerous awards for their campaigns.

Company Stage

M&A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1958

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization enhances targeted client engagement and marketing effectiveness.
  • Voice commerce offers new opportunities for innovative client solutions.
  • Sustainability in digital marketing attracts eco-conscious brands seeking green solutions.

What critics are saying

  • High turnover of key personnel may disrupt client relationships and project continuity.
  • Rebranding to VML could lead to brand identity confusion among clients.
  • Increased competition from agencies hiring former executives may lead to market share loss.

What makes Wunderman Thompson unique

  • Wunderman Thompson combines creativity, data, and technology for impactful marketing solutions.
  • They developed the world's first adaptive deodorant for the disability community.
  • Their WaterLight technology converts salt water into electrical power, showcasing innovation.

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