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Full-Time

Account Manager

SEO, Growth Marketing Team

Posted on 10/23/2024

DEPT

DEPT

1-10 employees

Digital marketing agency focusing on storytelling

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$87.1k - $137.9kAnnually

Junior, Mid

Austin, TX, USA + 3 more

More locations: New York, NY, USA | Atlanta, GA, USA | San Diego, CA, USA

Must be located within 50 miles of New York, San Diego, Atlanta, or Austin.

Category
Customer Success Management
Sales & Account Management
Required Skills
Drupal
JavaScript
React.js
Wordpress
SEO
Tableau
HTML/CSS
Google Analytics
Requirements
  • A minimum of 2-3 years of SEO-specific experience: proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients a must
  • At least 1 year of experience running & managing SEO strategy independently, either in-house or agency.
  • In-depth understanding of how search engines work, SEO optimization techniques, principles of sound SEO strategies, and all key and recent industry changes.
  • Ability to think creatively and strategically with a history of successfully identifying and solving difficult website problems
  • High tolerance for change and proven track record of successfully managing accounts with various goals, moving deadlines, and changing priorities
  • Strong time and project management skills as well as high attention to detail
  • Expertise around how to research, diagnose, and resolve technical site issues. Must have a clear understanding of how and why technical issues, including crawl errors, redirection, duplication, and site speed, can impact website performance.
  • Experience with keyword research, strategy assessments, and competitive analyses.
  • Strong ability to create high quality and well-written deliverables and presentations that successfully communicate SEO opportunities & recommendations
  • High experience using SEO-related tools like Screaming Frog, DeepCrawl, BrightEdge, Searchmetrics, SEMrush, and AHREFs.
  • Strong experience with Google Search Console and Google Analytics. Google Merchant Center a plus!
  • Strong analytical and reporting skills and be proficient in Powerpoint, Excel, and Word
  • Familiar with HTML, CSS, and Javascript development and constraints
  • Strong written and verbal communication skills
  • Be a self-starter and able to work both independently and in a team environment
  • A Google Analytics certification (will be required within first 6 months of employment)
  • Tableau or Looker Studio experience
  • Familiarity with common CMS & eCommerce platforms, including Drupal, WordPress, Magento, Commerce Cloud (formerly Demandware), and Shopify.
  • Familiarity with international SEO best practices & SEO for JavaScript websites
  • Familiarity with non-traditional search engines, including Amazon, YouTube, Apple App Store, and Google Play Store.
  • Strong perspective on mobile-specific products (e.g. AMP, PWAs, and native apps) and various JavaScript frameworks (e.g. React.js, Angular.js).
Responsibilities
  • Reporting: develop and maintain reporting for all clients on core SEO KPIs, including traffic, conversions (e.g. sales, leads, phone calls), organic impressions, CTR, and rankings.
  • Technical Auditing: Independently identify, diagnose, and create a plan to address crawl errors, URL treatment & duplication issues, crawler accessibility and readability concerns, and site speed problems on clients’ websites.
  • On-Page & Content Auditing: Diagnose keyword targeting issues as well as creation of new keyword strategy to establish optimization opportunities for on-page content expansion, both from a commercial and editorial standpoint as well as structured data and metadata implementation.
  • Optimizations: Complete Meta Data, Content, Image, Video/YouTube, Site Speed, App Store, internal and external linking strategies, and all optimization projects.
  • Project Planning & Roadmap Development: Audit sites, and create a multi-month-long roadmaps that are revisited and optimized on a quarterly basis.
  • Development of all core deliverables, including reporting, strategy assessment, auditing, keyword research and mapping, and content optimization projects.
  • Client services and management: Act as a face of DEPT by facilitating and running client calls and meetings.
  • Providing consistent and well-structured follow up on status of SEO recommendations for all owned clients.
  • Manage & analyze ongoing reporting to identify optimization opportunities for each of our clients.

Expand is an online marketing agency focused on delivering relevant advertising by telling a company's story effectively. The agency utilizes data analysis and advanced marketing techniques to ensure that advertisements reach the right audience at the right time. Unlike many competitors, Expand prioritizes meaningful engagement over traditional advertising methods. As part of Dept, a global network of digital agencies, Expand collaborates with a talented team of 600 professionals across Europe and the US, combining creativity, technology, and data to create digital products and services that enhance brand visibility and support business growth.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Rotterdam, Netherlands

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Working with high-profile clients like Adidas, Samsung, and Patagonia offers significant exposure and career growth opportunities.
  • Dept's focus on innovative projects, such as virtual experiences and AI-driven solutions, provides employees with cutting-edge work experiences.
  • The company's commitment to diversity, equity, and inclusion, highlighted by the appointment of Sandra Masiliso, fosters a supportive and inclusive work environment.

What critics are saying

  • The rapid pace of acquisitions and expansions could lead to integration challenges and cultural misalignment within the company.
  • The competitive digital agency landscape requires continuous innovation to maintain a leading position, which can be resource-intensive.

What makes DEPT unique

  • Dept's unique blend of creativity, technology, and data sets it apart from traditional digital agencies that may focus on only one or two of these elements.
  • Their commitment to sustainability, evidenced by their climate-neutral certification, appeals to environmentally conscious clients, unlike many competitors.
  • Dept's strategic acquisitions and global expansion, such as the recent acquisition of Raybeam and entry into the Asia Pacific market, demonstrate a proactive approach to growth and diversification.

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