Full-Time

Account Manager

Influencer Marketing

Posted on 11/19/2024

Viral Nation

Viral Nation

201-500 employees

Influencer and social media marketing agency

AI & Machine Learning
Consumer Goods

Mid

Remote in USA

Category
Customer Success Management
Sales & Account Management
Growth & Marketing
Required Skills
Social Media
Requirements
  • At least 3 years of experience in advertising services, influencer marketing, social media etc.
  • Experience working as a part of an IAT (inter-agency team).
  • Experience in developing and executing successful client programs.
  • Experience working on campaigns with total revenue exceeding $1M.
  • Direct experience with social media tools and platforms
  • Passion and understanding of influencer marketing
  • Experience with effectively delegating and/or executing many tactical assignments and accurately elevating and reviewing the work of junior staff.
  • Proactive and unafraid to manage up.
Responsibilities
  • Proactively build strong relationships with internal and external stakeholders;
  • Demonstrate a good understanding of influencer and social media marketing and keep up to date with current trends;
  • Develop a clear understanding of clients goals and objectives and can translate that into actionable tasks and manage the outcome;
  • Demonstrate tactical proficiency in influencer management, content direction, content scheduling, ongoing tracking and reporting on results;
  • Execute and oversee strategies including - influencer marketing, content/social strategy, community management etc.;
  • Develop content overview documents for influencers outlining program details and content expectations with oversight from the senior leadership team;
  • Exhibit effective project management by working closely with the team to prepare status reports for clients;
  • Be a master of process and care about the minutiae of how work is done to ensure efficiencies and practicalities;
  • Effectively work within account budget parameters and assist with budget management;
  • Participate in the presentation process including research, audits and proposal development;
  • Manage team development and growth to meet the demands and expectations of clients;
  • Oversee your team's influencer marketing campaigns through VN’s proprietary platform.

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through various strategies, including influencer marketing and paid performance. The agency uses advanced technologies like machine learning and artificial intelligence to assist clients in transitioning to a social-first approach. What makes Viral Nation unique is its combination of paid and organic marketing efforts, which are tailored to adapt to changes in social media. The company's goal is to help clients increase their return on ad spend and reduce customer acquisition costs.

Company Stage

N/A

Total Funding

$178.3M

Headquarters

Chicago, Illinois

Founded

2014

Growth & Insights
Headcount

6 month growth

-11%

1 year growth

1%

2 year growth

32%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent strategic hires of a Chief Product Officer and Chief Technology Officer underscore Viral Nation's commitment to technological innovation and leadership in the social media marketing space.
  • Winning the SXSW Innovation Award for their AI-powered brand safety solution, Viral Nation_Secure, highlights the company's cutting-edge capabilities and industry recognition.
  • Partnerships with high-profile entities like Cannes Lions and Wind Sun Sky Entertainment enhance Viral Nation's credibility and expand its influence in the digital marketing landscape.

What critics are saying

  • The rapidly evolving social media landscape requires constant adaptation, posing a challenge for Viral Nation to maintain its competitive edge.
  • High dependency on AI and machine learning technologies could lead to operational disruptions if these systems fail or underperform.

What makes Viral Nation unique

  • Viral Nation leverages proprietary AI and machine learning technologies to offer a unique, data-driven approach to influencer and social media marketing, setting it apart from traditional agencies.
  • The company's focus on a social-first transformation strategy helps brands navigate the complexities of social media algorithms and platform changes more effectively than competitors.
  • Viral Nation's comprehensive service offerings, including paid performance, owned social, and creative content services, provide a one-stop solution for brands looking to maximize their social media impact.

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