Marketing and Communications Digital Manager

Job Description

The Marketing & Communications Digital Manager provides strategic and operational leadership for the Airport's digital ecosystem by managing digital platforms, marketing technologies, web operations, system integrations, and enterprise digital governance. They will develop and implement operational policies, ensure regulatory compliance, oversee technology standards and quality assurance, and drive continuous improvement to support secure, accessible, reliable, and data-driven digital services.

You are excited about this opportunity because you will:

1. Direct the governance, administration, maintenance, and continuous improvement of the Airport's digital ecosystem, including the public website, digital platforms, system integrations, Digital Asset Management (DAM), email marketing systems, and related technologies to ensure secure, reliable, and efficient operations.
2. Lead digital governance, compliance, and risk management efforts by ensuring adherence to cybersecurity requirements, privacy laws, ADA/Section 508 and DAIS accessibility standards, departmental policies, and City requirements; coordinate Cyber Risk Assessments (CRAs), accessibility audits, quality assurance reviews, and corrective actions.
3. Oversee enterprise digital infrastructure and marketing technology operations, including SaaS platforms, vendor management, contracts, licensing, system integrations, APIs, analytics platforms, e-commerce systems, and technology lifecycle management.
4. Develop, implement, and enforce operational policies, procedures, standards, workflows, governance guidelines, and technical documentation to support consistent, compliant, and efficient digital operations.
5. Lead digital performance strategy and optimization initiatives by overseeing SEO/AEO, analytics, user behavior analysis, competitive benchmarking, campaign measurement, and digital improvement efforts to enhance visibility, customer experience, and operational effectiveness.
6. Develop and maintain performance measurement frameworks, including dashboards, reporting tools, tracking standards, tagging strategies, A/B testing, and analytics processes to evaluate digital channels, campaigns, and customer engagement.
7. Analyze digital marketing performance, emerging trends, and technology capabilities to provide data-driven recommendations for paid media, content strategy, digital investments, and process improvements.
8. Manage digital program planning, resource allocation, and operational priorities by coordinating workflows, maintaining project backlogs, monitoring budgets and expenditures, evaluating vendor performance, and adjusting plans to meet evolving departmental needs.
9. Ensure effective administration of digital contracts, vendors, and service agreements by monitoring performance, compliance, service level agreements (SLAs), procurement requirements, and technology support activities.
10. Prepare operational, analytical, financial, and administrative reports, memoranda, and technical summaries to support leadership decision-making, oversight activities, and continuous improvement initiatives.
11. Supervise, coach, mentor, and evaluate assigned staff, consultants, and contractors; establish performance expectations, support employee development, and ensure effective delivery of digital programs and services.
12. Lead cross-functional initiatives and represent the department by collaborating with IT, Cybersecurity, ADA/Accessibility, Parking, Legal, Communications, and other stakeholders; participate in meetings, briefings, audits, and reviews related to digital governance, technology standards, and operational priorities.
13. Perform other functions outlined in the 0923 Manager II.

Qualifications

Minimum Qualifications:

Education: Possession of a bachelor’s degree from an accredited college or university; AND

Experience: Four (4) years of professional-level experience in digital marketing, digital communications, web operations, digital product management, or a closely related field involving the administration, management, and optimization of marketing technologies, digital platforms, websites, digital services, or content management systems.

Substitution: Qualifying experience as described above may be substituted for the education requirement on a year-for-year basis for up to two (2) years.  (One year of work experience is equal to 30 semester or 45 quarter units).

One-year full-time employment is equivalent to 2,000 hours (2,000 hours of qualifying work experience is based on a 40-hour work week). Any overtime hours that you work above 40 hours per week are not included in the calculation to determine full-time employment.

Note: Applicants must meet the minimum qualification requirement by the final filing date unless otherwise noted.

Desirable Qualifications:

The stated desirable qualifications may be considered at the end of the selection process when candidates are referred to for hiring:

1. Four (4) or more years of experience implementing and managing digital analytics platforms (e.g., Google Analytics, GA4, enterprise dashboards), including tag management, tracking strategies, and performance reporting.
2. Four (4) or more years of experience developing and implementing digital optimization strategies, including search engine optimization (SEO), answer engine optimization (AEO), user behavior analysis, competitive benchmarking, digital analytics, and performance optimization.
3. Four (4) or more years of experience managing website operations, including content management systems (CMS), web hosting environments, deployment processes, version control, website performance monitoring, and related web technologies.
4. Four (4) or more years of experience overseeing complex digital ecosystems, including public websites, SaaS platforms, content systems, and integrations.

Verification

Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at https://sfdhr.org/how-verify-education-requirements.

Every application is reviewed to ensure that you meet the minimum qualifications as listed in the job ad. Please review our articles on Employment Application and Minimum Qualifications and Verification of Experience and/or Education for considerations taken when reviewing applications.  

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Resumes will not be accepted in lieu of a completed City and County of San Francisco application. Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

Selection Procedures

After application submission, candidates deemed qualified must complete all subsequent steps to advance in this selection process, which includes the following:

Supplemental Questionnaire Examination (Weight: 100%)
Candidates who meet the minimum qualifications will be sent a Supplemental Questionnaire Examination (Behavioral Consistency Questionnaire). The Supplemental Questionnaire is designed to measure the knowledge, skills and abilities required for this position.  All candidates’ responses to the Supplemental Questionnaire are subject to verification. All relevant experience, education and/or training must be included in the responses in order to be reviewed in the rating process.

 A passing score on the Supplemental Questionnaire must be achieved in order to be placed/ranked on the eligible list. Candidates will be placed on the eligible list in rank order according to their final score.

Note: Only those applicants meeting the minimum qualifications will be notified of the exact date, time and/or place for the examinations. Applicants who meet the minimum qualifications are not guaranteed to advance through all of the steps in the selection process.

Transportation Security Administration (TSA) Security Clearance:
Candidates for employment with the San Francisco Airport Commission are required to undergo a criminal history record check, including FBI fingerprints, and Security Threat Assessment in order to determine eligibility for security clearance and may be required to undergo drug/alcohol screening. Per Civil Service Commission Rule Section 110.9.1, every applicant for an examination must possess and maintain the qualifications required by law and by the examination announcement for the examination. Failure to obtain and maintain security clearance may be basis for termination from employment with the Airport Commission.

Additional Information

Eligible List/Score Report: A confidential eligible list of applicant names that have passed the civil service examination process will be created and used for certification purposes only. An examination score report will be established, so applicants can view the ranks, final scores and number of eligible candidates. Applicant information, including names of applicants on the eligible list, shall not be made public unless required by law. However, an eligible list shall be made available for public inspection, upon request, once the eligible list is exhausted or expired and referrals resolved. The eligible list/score report resulting from this civil service examination process is subject to change after adoption (e.g., as a result of appeals), as directed by the Human Resources Director or the Civil Service Commission.

The duration of the eligible list resulting from this examination process will be six (6) months and may be extended with the approval of the Human Resources Director.

To find Departments which use this classification, please see Position Counts by Job Codes and Departments..

Certification: The certification rule for the eligible list resulting from this examination will be Rule of the List. The hiring department may administer additional position-specific selection procedures prior to making final hiring decisions.

Terms of Announcement and Appeal Rights:
Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations. Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at https://careers.sf.gov/.

The terms of this announcement may be appealed under Civil Service Rule 111A.35.1. The standard for the review of such appeals is ‘abuse of discretion’ or ‘no rational basis’ for establishing the position description, the minimum qualifications and/or the certification rule. Appeals must include a written statement of the item(s) being contested and the specific reason(s) why the cited item(s) constitute(s) abuse of discretion by the Human Resources Director. Appeals must be submitted directly to the Executive Officer of the Civil Service Commission within five business days of the announcement issuance date.

Additional Information Regarding Employment with the City and County of San Francisco:

• Information About the Hiring Process
• Conviction History
• Employee Benefits Overview  
• Equal Employment Opportunity 
• Disaster Service Worker
• ADA Accommodation
• Veterans Preference
• Seniority Credit in Promotional Exams
• Right to Work
• Copies of Application Documents
• Diversity Statement

HOW TO APPLY

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit https://careers.smartrecruiters.com/CityAndCountyOfSanFrancisco1/ and begin the application process.

• Select the “I’m Interested” button and follow instructions on the screen

Applicants may be contacted by email about this recruitment and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up to date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu, @smartalerts.info, and @smartrecruiters.com).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.

If you have any questions regarding this recruitment or application process, please contact exam analyst Sandra Aguayo at [email protected]. 

Recruitment ID: RTF0166764-01117470

The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.