Full-Time

Director – SEO

Posted on 11/16/2024

Xometry

Xometry

501-1,000 employees

Online platform for custom manufacturing services

Industrial & Manufacturing
Consumer Goods

Expert

North Bethesda, MD, USA

Preference for candidates in the Washington, D.C. area, but open to remote candidates.

Category
SEO Marketing
Growth & Marketing
Required Skills
SEO
Requirements
  • 10+ years of experience with hands-on technical SEO, SEO strategy, content marketing, and leadership.
  • Advanced technical SEO capabilities with the ability to oversee, but also participate in writing detailed technical requirements for the development group, audit, Q/A, and advise on implementations.
  • Extensive experience leading and coordinating cross-functional teams to accomplish goals; SEO, public relations, content, editorial, design, development, and product.
  • Experience optimizing more than just content but also aspects of page code (Core Web Vitals, structured data markup), video (on-site and off-site like YouTube), and graphics (on-site and off-site).
  • Experience designing SEO assets that have mobility across platforms and channels, for instance, data journalism that will resonate with the press, video that can stand alone on YouTube, and infographics that are shareable in social channels.
  • Leadership qualities that include effectiveness, optimism, responsibility, and a keen eye for team talent development and support.
Responsibilities
  • Define sustainable SEO growth strategy and lead execution for Xometry.com and Thomasnet.com.
  • Work with cross-functional teams to define campaigns, outline requirements, and oversee the execution of SEO strategy.
  • Ensure SEO program is an integrated, user-centric, component of the product and marketing strategy.
  • Maintain the utmost integrity and sustainability in SEO tactics, ensuring they’re user-centric and aligned with best practices and guidelines.
  • Identify SEO opportunities beyond Google Search to alternative search engines and emerging methods of discovery such as AI chat (i.e. ChatGPT) and social media (TikTok).
  • Lead large and small SEO projects, from technical maintenance to user-centric content hubs, product-driven landing page production, and more.
  • Provide detailed reporting and insight to executive management and discuss risks and opportunities from a place of deep knowledge and expertise.
  • Manage a small team of SEO specialists and contributors.

Xometry connects businesses with manufacturers for custom manufacturing and industrial supply services. Clients can upload design files to receive instant quotes for various production methods, including 3D printing, CNC machining, injection molding, and sheet metal fabrication. The platform utilizes a large network of manufacturing partners to ensure quick delivery of high-quality parts at competitive prices. Additionally, Xometry offers a range of industrial supplies, such as raw materials and tooling, with a program that allows clients to manage costs effectively. Unlike many competitors, Xometry has no minimum order requirements and provides fast shipping, making it suitable for businesses of all sizes. The goal of Xometry is to simplify the manufacturing process and provide accessible solutions for custom parts and supplies.

Company Stage

IPO

Total Funding

$202.4M

Headquarters

North Bethesda, Maryland

Founded

2013

Growth & Insights
Headcount

6 month growth

6%

1 year growth

14%

2 year growth

22%
Simplify Jobs

Simplify's Take

What believers are saying

  • James Miln's appointment as CFO may enhance financial strategies and investor relations.
  • Digital B2B marketplaces align with Xometry's model, potentially increasing market share.
  • New ISO and ASTM standards could open opportunities in the construction industry for Xometry.

What critics are saying

  • Increased competition from digital B2B marketplaces could threaten Xometry's market share.
  • New additive manufacturing standards may increase Xometry's operational costs.
  • Strategic shifts by new CFO James Miln could impact financial stability or growth.

What makes Xometry unique

  • Xometry offers instant pricing and lead time for tube cutting and bending.
  • Enhanced Teamspace features improve order management on Xometry's AI-powered marketplace.
  • Xometry's Supplies Flex program helps clients manage costs and avoid price fluctuations.

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Benefits

Medical, dental, & vision insurance

Life insurance

401(k) with company matching

Equity

Generous PTO

Paid volunteer time

Commuter & parking benefits

Maternity & Paternity leave

Free snacks

Dog-friendly office spaces

INACTIVE