Full-Time
Platform for product data and assets
$174.3k - $205k/yr
Remote in USA
Remote
Remote within the United States; US-based candidates only.
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Salsify provides a CommerceXM platform that combines Product Information Management (PIM), Digital Asset Management (DAM), and Experience Management (XM) to help brands and retailers manage product data and digital assets across online channels. It transforms assets automatically, synchronizes supply chain data, and maintains a single source of truth for product listings, enabling consistent and engaging digital shelf experiences. The product works by centralizing data and assets and distributing them to ecommerce channels, with different service tiers based on client needs. Compared with competitors, Salsify offers an integrated, channel-ready solution that covers data management, asset handling, and experience optimization in one platform, tailored to D2C brands, marketplace sellers, and large retailers. The goal is to improve operational efficiency and enhance customer engagement to drive sales and growth.
Company Size
501-1,000
Company Stage
Series F
Total Funding
$452.6M
Headquarters
Boston, Massachusetts
Founded
2012
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Health Insurance
Unlimited Paid Time Off
Stock Options
Health Savings Account/Flexible Spending Account
International private equity firm Cinven has agreed to acquire Salsify, a cloud-native provider of Product Experience Management software solutions. Financial terms were not disclosed. Founded in 2012 and headquartered in Boston, Massachusetts, Salsify helps brands manage and share product information with online retailers. The company's platform serves as a single home for product data, which it formats and syndicates to match retailers' requirements. Salsify has established a network of more than 2,000 customers, including leading consumer brands. The platform publishes approximately 750 million products across 2,600 commerce destinations for over 70,000 active users. The investment draws on Cinven's expertise in technology, media, telecommunications, and consumer sectors. The transaction is subject to regulatory approvals and customary closing conditions.
Overheard at DSS: what ecommerce teams need to know about AI and product content. May 8, 2026 Salsify's 2026 Digital Shelf Summit (DSS), hosted in Atlanta, provided attendees with an opportunity to connect with industry innovators who are transforming commerce with product experience management (PXM), AI, and organizational change. Salsify also announced its latest product releases, including exciting AI advancements like a new, unified intelligence layer, SalsifyIQ, and a platform-wide expansion of Angie, the conversational AI assistant. Here are three top takeaways from DSS, along with an overview of Salsify's product updates that you don't want to miss. AI Implementation Lessons: Reimagining, Educating, and Experimenting AI discussions and presentations during DSS reinforced the importance of reinvention, education, and experimentation in moving the dial. It's Time To Reimagine Your Process As AI rapidly changes how Salsify, Inc. do business, Salsify, Inc. must change with it - not just tack it on to existing processes. "Business must be reimagined around new technology, versus simply plugging it in," says Rob Gonzalez, co-founder and chief strategy and innovation officer at Salsify. Lauren Livak Gilbert, executive director of the Digital Shelf Institute (DSI), agrees that reimagining processes is crucial: "Reinvention means 'don't just add AI into a process that already takes three months and doesn't really work.' You have to reinvent the way things are done." To enact change, Livak Gilbert recommends moving from a deterministic mindset (relying on certain outcomes) to a probabilistic mindset (considering all potential outcomes) and strengthening company culture. This might look like a human employee using different AI agents to facilitate briefs, imagery, and copywriting, while also running an AI focus group dedicated to learning what really works. Education Is Crucial for Adoption AI education is a critical step for bridging the AI trust gap in organizations and gaining employee and executive buy-in. "We're all still learning, and we need to recognize that we're learning. It's okay to smart small," says Theresa Maher, manager of data optimization and product information management, Conagra. Livak Gilbert also says that you have to address your employees' potential fear surrounding AI replacing their roles. "We're all trying to figure this out; you need to address that from the top down to give people the comfort and space to try." Mir Zaman, vice president of ecommerce sales, operations, digital media, and content at Spectrum Brands, emphasizes the importance of studying emerging brands in your industry because they can illuminate your gaps and what needs improvement. Image Source: Salsify 2026 2026 DSS attendees watch Salsify CEO Piyush Chaudhari present on the mainstage Experimentation Leads to Innovation When allowed to experiment, employees have the space to learn new and better ways of operating. Katie Tripodi, director of US digital merchandising and new business at Gildan, formerly known as Hanesbrands, says that the permission to experiment needs to come from leadership. "It does need to come from leadership to say, 'Okay, this is how we can use it.' Management needs to direct employees to say, 'Let's get creative. How are we going to fill out a creative brief? Let's try to use AI.' Really, not necessarily hand-holding them, but giving them the space to use it," she says. Salsify's Product Highlights Will Empower You To Embrace AI On the first day of the Summit, Salsify unveiled several new AI-powered platform investments designed to propel customers into the next era of commerce. * Introducing SalsifyIQ: A unified intelligence layer that extends across Salsify, enabling Salsify to think, learn, and act alongside your team to help you work at machine speed. * Angie, everywhere: Angie, Salsify's conversational product experience management (PXM) AI assistant, will be expanded platform-wide to ensure your team can work faster and never hits a wall. * Intelligence Suite expansion: Salsify is introducing AI-image generation and editing to the Intelligence Suite, which will allow you to remove backgrounds, create lifestyle imagery based on simple prompts, and scale content creation. * AI-powered syndication: Automapping and Auto-healing proactively manage and fix channel connections with minimal friction. "Intelligence alone isn't enough. You can't have a brain without a body. So, through Angie, Intelligence Suite, PXM agents, and workflows, we're turning intelligence into action. We're creating a system that doesn't just inform your work, but it transforms how your work gets done," says Julie Marobella, chief product officer at Salsify. Skillfully Navigating the Future of Ecommerce Whether you're an AI expert or at the beginning of your adoption journey, these takeaways will ring true at every stage. And while you're at it, remember to never lose sight of the customer. "The job of PXM, the job of people who are working on the digital shelf, is to make every product experience matter," Gonzalez says. DSS Europe 2026. Be among the first to get notified when registration begins for DSS Europe 2026, a half-day thought leadership and networking event for industry leaders hosted on Oct. 7, in Kings Place, London.
Amazon adds feeds so merchants can get exposure via Shop Direct. Last year, Amazon launched its AI-powered Shop Direct feature that displays products that are available for sale off-Amazon. On Wednesday, Amazon added the ability for merchants to send their product feeds through third-party syndicators for exposure on Amazon through Shop Direct. "In response to interest from merchants, Amazon is making it easier to sign up to participate in Shop Direct through third-party feeds that streamline reaching new customers and driving traffic to their stores," it explained in today's announcement. Merchants can connect their product catalogs through third-party feeds including Feedonomics, Salsify, and CEDCommerce. "Our vision is that whenever a customer asks for a specific brand or product on Amazon, we can help them find it and buy it - even if that product is only available in another store," Amazon said. That vision could be expressed another way: Amazon wants to replace Google as the first place people start their shopping journey, something that has helped Google retain its position as a top search engine and boost its advertising revenue. "Merchant store names are clearly displayed so customers know who they're buying from, whether they choose to shop directly on a merchant's website or request Amazon purchase the product on their behalf with Buy for Me," Amazon said. More information about Shop Direct and Buy for Me are available on this Amazon help page. Feed syndicators have been around for a long time to help merchants sync their inventory across multiple marketplaces and search engines, and Amazon said it planned to add additional syndicators. It will also be adding an Amazon merchant portal with a merchant-direct feed, a la Google Merchant Center. Salsify Chief Strategy & Innovation Officer Rob Gonzalez said in a statement, "We are thrilled to partner with Amazon to bring Shop Direct Product Feeds to our customers. It's a win for any merchant who wants to grow their brand and product visibility without adding more complexity to their day-to-day operations. By opening up this beta, Amazon is giving brands a free, direct path to connect with new shoppers and drive that traffic straight back to their own websites to finish the purchase."
Amazon expands Shop Direct to boost third-party e-commerce connectivity. Amazon is enhancing its Shop Direct program, designed to enable U.S. customers to discover and purchase products not sold directly through Amazon's online store. The retail giant announced the expansion to include support for third-party product feeds, allowing merchants to provide inventory, pricing, and catalog details in real-time to Amazon. * This expansion means products can be searched and purchased via Amazon's platform and its AI shopping assistant, Rufus. * Amazon has partnered with Feedonomics, Salsify, and CedCommerce for real-time product feed integration. * Initially launched in February 2025 as a beta, this feature directs customers to merchants' websites for products Amazon does not stock, offering them a smooth transition and making it clear they are leaving Amazon to complete their purchase. * Users can employ Amazon's Buy for Me feature, which uses an AI agent to complete transactions on third-party sites, tracking these orders within Amazon's interface. * The program is available on Amazon.com, the Amazon mobile app, and through the Rufus AI assistant. * This initiative aims to increase brand exposure and sales while potentially enhancing Amazon's data insights into consumer preferences and business opportunities.
Salsify launches AI tools to automate product data management. Salsify has introduced new artificial intelligence (AI) tools aimed at automating product experience management (PXM) workflows and linking brands more directly to AI-powered shopping platforms. The Boston-based software company said it designed the new features, called Angie and the Intelligence Suite, to help brands, distributors and retailers use AI to speed up content management, reduce manual work and prepare their data for what it calls the next phase of "agentic commerce" - where AI agents handle parts of the shopping and product selection process. A core part of the release is Angie, a conversational assistant built into Salsify's platform. The tool allows users to perform complex configuration tasks and generate formulas through natural language prompts, reducing time spent on data preparation. Customers said the tool makes Salsify's automation features more accessible to non-technical teams and helps them respond faster to new channel requirements. Salsify's AI tools for agentic commerce. The company also launched the Intelligence Suite, a group of AI-driven task types that integrate directly with Salsify's existing workflow engine. The system can automate steps such as content creation, data extraction from images or documents and data governance. Salsify said its platform completed more than 500 million automated tasks in the past year, and the new suite expands on that foundation by giving customers no-code tools to scale AI across more products and markets without adding headcount. The new suite allows companies to use Salsify's own AI model or connect external providers such as OpenAI, Google, Anthropic or Microsoft Azure. According to the company, the approach is based on findings from a Massachusetts Institute of Technology study that found most generative AI pilots fail to deliver measurable return on investment because they remain siloed from daily workflows. Salsify also introduced an OpenAI channel that lets customers share product data directly with OpenAI through the Agentic Commerce Protocol, enabling verified product information to feed into conversational platforms such as ChatGPT. The integration aims to give AI agents accurate, brand-approved content for use in future shopping interactions. Julie Marobella, Salsify's chief product officer, said the company sees two major priorities for customers: * Improving efficiency in today's ecommerce operations. * Preparing for a future in which AI agents play a significant role in product discovery and sales. Salsify's platform is used by manufacturers, distributors, and retailers in more than 140 countries, including companies such as Mars, L'Oréal, Coca-Cola, Bosch and DoorDash. Salsify said the new capabilities are intended to help organizations unify and standardize their product data as AI reshapes how consumers and machines interact across the digital shelf.