Full-Time
Marketing Director
Updated on 9/11/2026
Door Controls
No salary listed
Ben Wheeler, TX, USA
Remote
Occasional travel for trade shows, company events, and customer or partner visits may be required.
Bachelor's
Category
 Growth & Marketing (1) |
|---|
Required Skills
CRM
SEO
Marketing
Requirements
- A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- At least 8 years of progressive marketing experience, ideally including business-to-business and/or manufacturing or industrial experience.
- Demonstrated ability to build marketing plans tied to measurable business outcomes.
- Strong command of digital marketing, email and marketing automation, search engine optimization and search engine marketing, and performance reporting.
- Experience with customer relationship management and marketing automation platforms, with comfort using attribution and funnel metrics.
- Proven leadership capability across people, vendors, and cross-functional alignment.
Responsibilities
- Build and manage quarterly and annual marketing plans for Door Controls USA and Automatic Door Store with clear priorities, timelines, and outcomes.
- Define key performance indicators, establish baselines, and deliver consistent reporting to leadership.
- Translate business goals into focused marketing initiatives and communicate tradeoffs and resource needs clearly.
- Lead channel strategy and execution across email, paid media, organic search, content, social, and events or trade shows.
- Improve funnel performance from awareness to conversion and repeat purchase.
- Optimize profitability and efficiency using cost per acquisition, customer acquisition cost, return on ad spend, and margin-aware targets where possible.
- Own messaging frameworks and ensure accurate, consistent brand execution across both brands.
- Maintain standards for product claims, technical accuracy, and value proposition clarity.
- Oversee branded collateral and ensure materials reflect current products and priorities.
- Own website performance outcomes for both brands, including conversion rate, landing page performance, and content accuracy.
- Oversee search engine optimization, search engine marketing, and paid performance with a focus on conversions and efficiency.
- Establish tracking governance to protect data integrity, including bot or spam traffic controls, invalid geographies, and attribution consistency.
- Direct content strategy to support product education, sales enablement, and customer acquisition.
- Ensure campaign discipline through briefs, messaging, creative readiness, launch checklists, measurement, and post-campaign readouts.
- Maintain a unified marketing calendar aligned to promotions, product priorities, training, and events.
- Ensure Sales has current tools, including product sheets, presentations, comparison guides, frequently asked questions, templates, and training assets.
- Build an ongoing feedback loop with Sales to address objections, competition, and lost-deal insights.
- Support distributors and partners with co-marketing assets and programs as needed.
- Own dashboards and performance reporting, and ensure campaign tracking and lead-lifecycle reporting are reliable.
- Implement standard operating procedures for launches, approvals, asset management, and vendor coordination.
- Deliver concise monthly performance summaries covering what happened, why, and what changes next.
- Build and manage the marketing budget and vendor or agency relationships with clear deliverables and performance expectations.
- Lead, coach, and develop internal team members, and define role clarity and execution rhythm.
Desired Qualifications
- Experience supporting both a manufacturing or business-to-business brand and an eCommerce or digital-growth engine.
- Experience building or cleaning measurement systems and improving data integrity, including traffic quality and attribution.