Senior Planner

Job Description

Publicis Media Exchange (PMX) launched its Advanced Video (ATV) practice, PMX Lift, in 2021. PMX Lift combines the scale and expertise of Publicis Media with the data and technology of Epsilon and direct-integrations with media partners to offer cross-channel video planning, execution, and measurement across Addressable TV and CTV video.

We are looking for an experienced Senior Planner to join our Investment team and support the development of PMX Lift campaigns to drive sales growth and expand client demand. This role offers high-visibility with PM leadership, experience in the ever-evolving ATV landscape, and the opportunity to work across a variety of client brands and verticals.

Ideal candidates should work both independently and collaboratively, and have a working knowledge of the video landscape and/or in audience-based buying.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

The Investment team, as a whole, is responsible for the PMX Lift campaign buying approach and tactical plan development. Senior Planners report into a Supervisor and are responsible for campaign planning across multiple client groups.

• Manage the strategic and tactical planning of ATV campaigns, including but not limited to:
• Requesting and reviewing proposals from vendors
• Determining strategic budget allocation based on client goals and audiences
• Sharing recommendations with agency teams; inclusive strategic rationale for each campaign
• Partner with Activation and/or Measurement team to:
• Execute buys and QA/troubleshoot, as needed
• Track in-flight campaigns
• Set up campaign measurement and reporting
• Develop and maintain internal and external relationships to ensure campaign success
• Ensure all parties are meeting deadlines and providing required deliverables to keep campaigns on track (e.g., partnering with Activation team in leading status calls with partners, tracking workstreams and owners)
• Collaborate with Client Enablement and Measurement teams to support full campaign cycles

Qualifications

• Bachelor’s degree
• 2-3 years agency/media experience, in a strategic, media planning, or investment/buying role
• Experience working on client business/in a client service-oriented role
• Background in CTV, Addressable TV, and/or OTT
• Strong qualitative skills with attention-to detail to produce accurate work
• Proficient in Microsoft Office