Full-Time

Senior Analyst

Mediabrands

Mediabrands

10,001+ employees

Global marketing solutions and media management division

Data & Analytics

$75,000 - $80,000

Employee stock purchase program

Senior

Montreal, QC, Canada + 8 more

Required Skills
R
SQL
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • 1+ years of experience in Marketing Analytics, Performance Analytics, Programming, Relational Database Work, or Relevant Academic Experience.
  • Experience working with large datasets (media data across multiple data sources including but not limited to Google DCM, AdWords, Facebook, Twitter, LinkedIn, etc.)
  • Able to present media findings and visualize in a storyboard format
  • Basic understanding of how different media channels operate (SEO, Social, OLV, TV, etc.) and work together
  • Expertise in Microsoft Excel, PowerPoint, Tableau, and Google/Adobe Analytics
  • Bachelor's Degree or Equivalent Experience
  • Working knowledge of SQL, Alteryx, and R is a plus
  • Basic knowledge and understanding of MMM is preferred
  • Prior experience working in a B2B industry would help in day to day responsibility
  • Be organized and comfortable juggling multiple projects at once across multiple marketing mediums
  • Strong interpersonal, written, and verbal communication skills
Responsibilities
  • Work with senior level Analytics and Research staff to manage projects timelines and deliveries
  • Manipulate multiple sources of data to analyze the state our clients’ businesses across multiple dimensions
  • Compile and assess competitive advertising media intelligence
  • Apply independent critical thinking to analyze vast data sets to uncover media insights
  • Be a thought leader and provide creative solutions to comprehensively analyze campaigns and business performance
  • Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies
  • Maintain and lead conversations around Data Extraction, Transformation & Loading (ETL), Quality & Hygiene with Database Engineering teams
  • Contribute to the department’s overall capabilities and understanding of media and communications channels

IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-8%

2 year growth

-12%