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Full-Time

Senior Analyst

Data & Analytics

Posted on 2/7/2024

Mediabrands

Mediabrands

10,001+ employees

Marketing solutions provider utilizing advanced technologies

Data & Analytics

Compensation Overview

$75k - $80kAnnually

+ Bonus + Equity + Relocation Assistance

Senior

New York, NY, USA

Category
Data Analysis
Data & Analytics
Required Skills
R
SQL
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • 1+ years of experience in Marketing Analytics, Performance Analytics, Programming, Relational Database Work, or Relevant Academic Experience.
  • Experience working with large datasets (media data across multiple data sources including but not limited to Google DCM, AdWords, Facebook, Twitter, LinkedIn, etc.)
  • Able to present media findings and visualize in a storyboard format
  • Basic understanding of how different media channels operate (SEO, Social, OLV, TV, etc.) and work together
  • Expertise in Microsoft Excel, PowerPoint, Tableau, and Google/Adobe Analytics
  • Bachelor's Degree or Equivalent Experience
  • Working knowledge of SQL, Alteryx, and R is a plus
  • Basic knowledge and understanding of MMM is preferred
  • Prior experience working in a B2B industry would help in day to day responsibility
  • Be organized and comfortable juggling multiple projects at once across multiple marketing mediums
  • Strong interpersonal, written, and verbal communication skills
Responsibilities
  • Work with senior level Analytics and Research staff to manage projects timelines and deliveries
  • Manipulate multiple sources of data to analyze the state our clients’ businesses across multiple dimensions
  • Compile and assess competitive advertising media intelligence
  • Apply independent critical thinking to analyze vast data sets to uncover media insights
  • Be a thought leader and provide creative solutions to comprehensively analyze campaigns and business performance
  • Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies
  • Maintain and lead conversations around Data Extraction, Transformation & Loading (ETL), Quality & Hygiene with Database Engineering teams
  • Contribute to the department’s overall capabilities and understanding of media and communications channels

IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

INACTIVE