Full-Time
Marketing Lead
Solenis
5,001-10,000 employees
Global specialty chemicals for water treatment
No salary listed
Dubai - United Arab Emirates
In Person
 Growth & Marketing (1) |
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- Own the marketing stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimizations of functionalities, including the evaluation, vendor relationships, and implementation of any new and existing technology.
- Align closely with our revenue operations and business systems teams to ensure continuity and consistency across all of our go-to-market systems
- Portfolio Complexity & Growth Pressure: The regional portfolio continues to expand and evolve through new product introductions, localization initiatives, and rationalization efforts. Without a dedicated role to support portfolio visibility, prioritization, and commercialization readiness, there is a risk of: Misaligned campaigns vs. available portfolio; Slower innovation adoption; Increased dependency on ad-hoc cross-functional support
- Marketing-to-Sales Conversion Efficiency: Marketing is increasingly accountable not only for lead generation but also for pipeline quality and conversion. This role ensures: Clear lead qualification and handoff processes; Alignment between campaign messaging, value propositions, and sales execution; Better utilization of CRM and marketing automation tools to support revenue growth
- Data-Driven Decision Making: The growing reliance on marketing technologies and dashboards requires ownership to: Translate data into actionable insights; Track portfolio, campaign, and ABM performance holistically; Support Monthly Business Reviews with consistent and reliable inputs
- Cross-Functional Enablement & Risk Reduction: This role acts as a single point of coordination between Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain. By doing so, it reduces: Rework and duplicated efforts; Miscommunication during product launches or changes; Commercial risk related to incomplete or misaligned go-to-market execution
- Sustainable Scaling Across MENA: Given the regional structure—multiple countries with lean local resources—this role enables scalable marketing operations by: Supporting local teams with structured frameworks; Ensuring consistency while allowing market-level adaptation; Protecting speed, quality, and strategic focus as the business grow
Solenis provides specialty chemicals and related services for water-intensive industries, helping with water treatment and process optimization. It sells tailored chemical solutions and offers services like performance monitoring and consulting, with revenue from both chemicals and services. After merging with Diversey, it now offers cleaning and hygiene solutions, broadening its portfolio. Its goal is to help industrial customers manage water use and process challenges efficiently while reducing environmental impact and ensuring regulatory compliance.
Company Size
5,001-10,000
Company Stage
Debt Financing
Total Funding
$6.8B
Headquarters
Wilmington, Delaware
Founded
1907
Simplify's Take
What believers are saying
- Beihai facility starts Q2 2027, capturing Guangxi pulp growth with local production.
- 74% revenue from sustainable solutions aligns with client environmental regulations.
- NCH acquisition enhances middle-market reach and innovation in digital water treatments.
What critics are saying
- China regulators block Beihai facility over security, halting $35M investment now.
- Ecolab undercuts Beihai polymers pricing, eroding 20-30% Southeast Asia share in 12 months.
- NCH integration causes 15% talent exodus, losing $50M synergies in 6 months.
What makes Solenis unique
- Solenis specializes in water treatment chemicals for pulp, paper, and mining sectors.
- Diversey merger expands hygiene solutions beyond traditional water-intensive industries.
- ValueAdvantage program delivers $349M customer value through tailored sustainability services.
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Company News
Solenis, a global provider of water and hygiene solutions, has released its 2025 Sustainability Report, detailing progress driven by business growth and integration. The company invested $4.68 million in sustainable capital projects, improved workplace safety by 22% year-over-year, and achieved 96% participation in its culture survey. The report highlights $349 million in documented customer value delivered through its ValueAdvantage programme, up from $257 million previously. Additionally, 74% of revenue came from solutions supporting customer sustainability initiatives, whilst 91% of active innovation programmes focused on sustainability or circularity. Solenis completed integration of recent acquisitions and announced the acquisition of NCH Corporation, which closed in November 2025. The company also opened a new Global Research Center in Delaware to develop solutions for water stewardship and resource efficiency.
Solenis and heidelberg to develop new barrier coatings.
As part of Bradford Manufacturing Weeks 2025, Solenis, in partnership with Yorkshire Water and the University of Bradford, are delivering a Teacher Encounter to enable educators to fully understand current manufacturing and engineering practise and share up to date knowledge and skills with their students.
Acquisition will expand Solenis’ product offering and strengthen its ability to supply cost-effective, sustainable solutions for recreational pool and spa customers, providing clean, clear, safer water. WILMINGTON, Del. and SOUTH CHARLESTON, W.Va. (USA) — Solenis and Clearon Corp. have announced that Solenis has entered into a definitive agreement to acquire Clearon. This acquisition will enable […]
Solenis, and NCH Corporation a middle-market water treatment and industrial solutions, announced an agreement to merge the two businesses