Full-Time
Manufactures and markets energy drinks
$16.15 - $24.23/hr
Pittsburgh, PA, USA
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Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Salzburg, Austria
Founded
1984
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Flexible Work Hours
IAA Leadership Awards 2026 honours leaders across business & media. Dilip Shanghvi was named IAA Business Leader of the Year 2026, while Neeraj Roy, Sidharth Malhotra and other industry leaders were also honoured. 11 Aug 2026 12:27 IST The International Advertising Association (IAA) India Chapter held the 13th edition of the IAA Leadership Awards on August 7 in Mumbai, recognising leaders across business, marketing, advertising, media and entertainment. Dilip Shanghvi, founder and managing director, Sun Pharmaceutical Industries, received the IAA Business Leader of the Year 2026 award. Creative industry veteran Neeraj Roy, founder, Hungama Digital Media Entertainment, was inducted into the IAA Hall of Fame. Actor Sidharth Malhotra was named IAA Brand Endorser of the Year 2026, while Rahul Kanwal of NDTV received the IAA Media Person of the Year Award. Babita Baruah of VML was named IAA Creative Agency Head of the Year, and Kartik Sharma of Omnicom Media was named IAA Media Agency Head of the Year. Sam Balsara received the IAA Force for Good Award. In the sector-specific categories, Nalinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra, was named IAA Leader of the Year - Auto Passenger Vehicles (EV + UV). Jayen Mehta, managing director, Amul (GCMMF), received the IAA Leader of the Year - FMCG (Food) award. Anil G. Verma, executive director & chief executive officer, Godrej & Boyce, was named IAA Leader of the Year - Consumer Durables. Mohit Malhotra, global chief executive officer, Dabur India, received the IAA Leader of the Year - Pharma (Consumer Health) award. Aniruddha Haldar, senior vice president - Marketing, TVS Motor Company, was named IAA Leader of the Year - Auto (Two Wheelers + EV). Sunil Dhar, CEO, Red Bull India, received the IAA Leader of the Year - FMCG (Beverages) award. Dilip Shanghvi, recipient of the IAA Business Leader of the Year 2026, said: "I am deeply honoured to receive the IAA Business Leader of the Year award. As far as I am concerned, I take happiness from the successes of my team members, and I have a very long window of gratification. It doesn't discourage me, and I keep on trying. All businesses succeed because people work effectively as a team, so you need to adapt and create an environment to attract good people, retain them, and value what they contribute." Sidharth Malhotra said: "It means a lot to be recognised by a body that represents the people behind some of the country's most loved brands. As actors, we are lucky to be part of stories that people carry with them for years. Brand stories do that in a different way; they become part of people's everyday lives, and that trust is very special. Thank you to IAA, to all the brands that have trusted me, and most of all to my fans who have always supported my journey." The awards were held under the theme 'The Power of Balance'. The event was attended by more than 250 leaders from business, marketing, advertising, media and entertainment. Jishnu Dev Varma, Governor of Maharashtra and chief guest at the event, said: "It is a pleasure to be here this evening and to celebrate the achievements of so many accomplished leaders. The advertising, media, and marketing industry occupies a unique position. It does not merely promote products, it shapes aspirations, influences consumer behavior, drives innovation, and strengthens brands that contribute to the nation's economic growth. The emergence of artificial intelligence and data-driven marketing is transforming the way brands engage with consumers, making creativity and innovation more important than ever before. However, advertising must uphold truthfulness, transparency, and ethics. It should not be misleading. The most successful brands are those that build trust, respect consumer intelligence, and contribute positively to society. As India aspires to become a Viksit Bharat by 2047, the power of ideas, communication, and creativity will be as important as capital and technology" Nandini Dias, chairperson, IAA Leadership Awards, said: "The more the world changes, the harder leadership becomes to define. Leadership is the ability to be stretched, to respond to circumstances, make difficult choices and create momentum in an environment that is constantly shifting. The best leaders don't eliminate tension; they learn to lead through it. Balance is not compromise. Balance is not standing in the middle - it is having the wisdom to hold opposing truths at the same time and being very decisive about both. Performance tells Wypworldwide what has been achieved. Leadership tells Wypworldwide what has been built - and what could be achieved next. That is what the IAA Leadership Awards seek to recognise: leaders who can balance many things exceptionally well and build success that endures." Abhishek Karnani, president, IAA India Chapter, said: "For over eight decades globally, and through its India Chapter, the IAA has brought together leaders from marketing, media, advertising and business - not just to celebrate excellence, but to spark conversations, challenge convention and help shape the future of its industry. Because leadership isn't about standing above the industry. It's about moving the industry forward. Tonight, Wypworldwide celebrate those leaders who have built businesses, but also built trust, teams, cultures and optimism. Technology may change the way Wypworldwide work, but character will always define the way Wypworldwide lead. Its focus this year is equally clear. Three priorities: AI, Skilling & Conversation. Helping its industry understand and effectively use artificial intelligence - not fear it. Building new skills for the next generation of marketers and creative leaders. And creating spaces where the biggest conversations shaping its business can happen. Because industries don't evolve by accident." The awards were evaluated by a jury chaired by Prabha Narasimhan, managing director and CEO, Colgate-Palmolive (India). The jury included Jayant Acharya, Jt. managing director & CEO, JSW Steel; Kavita Chaturvedi, chief executive, Biscuits & Confections Business, ITC; Pradeep Dwivedi, Group CEO, Eros Media World; Gurmit Singh, Resident director, Quora India and Advisory Director, The Nimble Labs; Himanshu Chakrawarti, Stellaro Brand; Atul Shinghal, CEO, Scripbox Wealth Managers; and Sanjay Jain, Group chief executive officer, PDS. The jury members were felicitated during the event.
Red Bull lines up McCullough to replace Lambiase. Fri, 7 August 2026, 07:46 Red Bull merchandise Aug.7 (GMM) Red Bull is reportedly preparing another major technical signing, with Aston Martin veteran Tom McCullough lined up to become its new head of race engineering. It had already emerged that McCullough will leave Aston Martin at the end of 2026 after more than a decade with the Silverstone-based operation. He was moved away from the core Formula 1 program in early 2025 during a management restructure, with Mike Krack taking over his trackside duties. Now Bild journalist Michel Milewski reports that McCullough's next destination is Red Bull. "According to information obtained by Bild, Tom McCullough is set to become the new 'Head of Race Engineering'," he wrote. "He would be responsible for all operational matters at the racetrack and would coordinate the work of the engineers during the Grands Prix." That role is currently held by Gianpiero Lambiase, who combines it with his highly visible position as Max Verstappen's race engineer. Lambiase has already signed with McLaren and could eventually become team principal there. "'GP' is moving to McLaren," Milewski wrote. "The Verstappen confidant has already signed a contract with the traditional British team and is even said to have the prospect of becoming team principal in the long term." McCullough's arrival would continue Red Bull's management overhaul following Dr Helmut Marko's retirement and the recent recruitment of Gwen Lagrue to lead the junior program.
Red Bull pinpoint dual reason for slow start to F1 season. Pierre Waché has identified a twofold explanation for Red Bull's difficult start to the F1 season. Today, 00:15 Red Bull technical director Pierre Waché has pointed to two factors behind the team's sluggish opening to the 2026 campaign. The Frenchman highlighted that rival F1 teams simply did a better job over the winter, as well as conceding it is partly a consequence of Max Verstappen fighting for the drivers' championship until the very last race of 2025. The RB22 arrived in Melbourne roughly a second off the pace of frontrunners Mercedes and Ferrari. The overall package, including its fledgling power unit, was plagued by reliability issues that resulted in two DNFs across the first three rounds. Verstappen's sixth place at Albert Park was the team's best result in that dismal opening stretch, which yielded just 16 points. Since then, a major aerodynamic and weight-reduction upgrade introduced at the Miami Grand Prix has roughly halved the deficit to the leaders, with the Dutchman qualifying on the front row for that race and scoring consistently in the points thereafter. Red Bull now sit fourth in the constructors' standings on 177 points, still well adrift of Mercedes on 379 and Ferrari on 307. Despite that, the four-time F1 drivers' champion has been keen to stress that Red Bull is on the up, underlining the positive trajectory since the beginning of the year. When asked about Verstappen's assessment of the team's recent momentum, Waché acknowledged the progress while admitting there is still plenty of ground to cover. "Yes, some positives," Waché told media, including RacingNews365. "I think the main aspect is that RacingNews365 started behind and, for sure, RacingNews365 has progressed. "I think it's a very good job from the team to progress and to arrive where we are. We still aren't where we would like to be, but you try to do your best, try to understand what is not working and what you can do better, and after that you see where you are. But the main thing is that the progress was interesting as a team." Aside from the impressive work by Mercedes and Ferrari during the off-season, the thrilling three-way title fight between Verstappen and the McLarens of Lando Norris and Oscar Piastri - which went all the way to the finale in Abu Dhabi, where the Briton ultimately sealed the crown by just two points - has left the two respective teams on the back foot. Like McLaren, that fight demanded Red Bull continue developing its 2025 car deep into the second half of the year, inevitably eating into preparation time for the new regulations. "It's difficult to say," the Waché added when asked whether some of the deficit was due to Red Bull developing so late into last year. "At the end, I think some others just did a very good job. "For sure, we fought until the end, and like the other team, McLaren, I think we are a little bit behind, both of us, based on what we did last year." Get the latest F1 news from RacingNews365 directly in your Google feed! Click on the link below and you'll see your favourite F1 website appearing even more often. That way, you'll never miss any news, analyses, interviews, or exclusives.
Red Bull appoints Roger Schmidt as new Head of Global Soccer, succeeding Klopp. Red Bull has appointed Roger Schmidt as its new Head of Global Soccer, just one week after parting ways with Jürgen Klopp. Schmidt, previously active in Japan's football league, returns to Europe for the role.
Roger Schmidt returns to Red Bull as Head of Global Soccer. Red Bull have turned to a familiar face to steer their worldwide football project, handing Roger Schmidt the keys to the group's global sporting strategy and asking him to pick up where Jürgen Klopp left off. The company confirmed on Friday that Schmidt will become Head of Global Soccer from 1 October, signing a long-term contract and stepping back into an empire he helped shape more than a decade ago. "Roger Schmidt back at Red Bull" is more than a neat headline. It is a full-circle moment. Back to the Red Bull cosmos. Schmidt, now 59, knows this world inside out. Between 2012 and 2014 he transformed RB Salzburg into a relentless, high-pressing machine, winning the Austrian league and cup double in his second season and forcing the rest of Europe to take notice. That work earned him a move to the Bundesliga with Bayer Leverkusen in 2014, where his intense, front-foot football became his calling card in a major league. From there, his path traced a tour of serious European benches: PSV Eindhoven from 2020 to 2022, then Benfica from 2022 to 2024, where he again worked under the glare of high expectations and big-club scrutiny. Most recently, he shifted upstairs, serving as Global Sports Director in Japan's J.League from October 2025, a role he was contracted to until 2027 before Red Bull came calling. For CEO Oliver Mintzlaff, the hire fits perfectly with the group's self-image. "We are very pleased to welcome Roger Schmidt back to Red Bull," Mintzlaff said, stressing Schmidt's "many years of experience," "outstanding football expertise" and "clear understanding of our philosophy." The company see him as the ideal figurehead for the sporting direction of their global portfolio, a coach-turned-executive who has consistently built "an outstanding reputation for developing young talents and successfully promoting them at the highest level." That line matters. Red Bull's model lives on the tension between player trading and top-level success. Schmidt has worked that tightrope for years. Filling Klopp's considerable shoes. Schmidt steps into a role vacated by one of the game's most charismatic figures. Klopp, who had been Head of Global Soccer since the start of 2025, left to become Germany head coach after Julian Nagelsmann resigned in the wake of a disappointing World Cup. The move could have been messy. Klopp was under contract with Red Bull until the end of 2029, yet, contrary to early expectations, the DFB did not pay compensation to release him from that deal. The transition has been smooth on paper, even if the symbolism is striking: one of the sport's most sought-after managers leaving a global corporate project to rescue a wounded national team. Klopp's contract with Germany now runs until after the 2030 World Cup. His departure leaves Red Bull needing not just a strategist but a figure who can command respect across multiple clubs, cultures and continents. They have opted for a coach who has already lived inside their system and exported its principles across Europe. A philosophy perfectly aligned. For Schmidt, this is not a blind leap into an abstract executive job. It is a return to a philosophy he helped refine. "I am very much looking forward to this new challenge and am proud to once again be part of the Red Bull family in future," he said. The wording is careful but pointed: this is about identity as much as ambition. "Red Bull's international club portfolio is unique, ambitious and shaped by a clear philosophy of developing young talents while also being successful at the highest level. It is precisely this combination that makes this role particularly appealing to me." Those lines echo his career path. From early days on the touchline at Preußen Münster and SC Paderborn to the glare of Salzburg, Leverkusen, Eindhoven and Lisbon, Schmidt has repeatedly taken squads built around emerging players and pushed them into serious competition. His teams press high, run hard and play with conviction - traits that have become synonymous with the Red Bull brand. Now the challenge changes. Instead of drilling one squad on the training pitch, he will oversee a global network, charged with aligning recruitment, development and playing style across an international portfolio that wants to stay ahead of the curve in both football and business. Klopp has gone to chase a World Cup. Schmidt inherits the task of ensuring Red Bull's sprawling football project keeps evolving - and keeps winning - in a landscape that grows more ruthless by the season.