Global Data Lead

Job Description

As the Global Data Lead, you will play a pivotal role in setting the direction for Constellation’s data services across the globe. With our client investing heavily in digital media and managing billions of interactions with consumers annually, this role offers an unparalleled opportunity to shape data-driven strategies that enhance consumer experiences, drive sales, and optimize return on investment.

The role will set the strategy, scope projects, oversee deployment and measure results to cover Paid media, Owned media and CRM data. You will have a working knowledge of all these areas but will be supported  by the paid media, analytics, data engineering, commerce, owned and CRM teams. 

Overall Responsibilities

• Lead Constellation’s Data & MarTech relationship with Samsung around the world.
• Build strong relationships with our clients stakeholders, internal Constellation teams and the key  partners such as Google and Adobe.
• Proactively identifying emerging opportunities, threats, gaps & present solutions to the client, such as AI. Bring together the best of Publicis services and other tech & media partners to address these opportunities and meet their needs.
• There are four key responsibilities for the role:
  • Build our reputation at the clients HQ as the best partner for data-driven marketing consultancy and implementation. This will include building relationships with key clients, and, over time, converting these relationships into paid projects.
  • Develop Constellation’s internal data strategy, seeking to be ahead of our clients needs so we are ready to support their future data needs.
• Actively engage key regions and countries on a recurring basis to bring local market perspective, feeding challenges & needs to global teams.
• Work closely with the broader Constellation leadership team, including leadership
• The role will be supported by delivery partners across Publicis Groupe to bring specialist digital, technology and data.
• Contribute to the development of the broader Constellation and Publicis digital product. Ensure our agency’s single source of truth of our data is managed rigorously with a definitive plan and evolution.

Qualifications

Who we are looking for;

• A strong data practitioner, with experience gained from within a digital agency, client digital/data role, data agency, media agency or other similar role.
• Paid, owned, website, & commerce data experience.
• Strong knowledge of key digital platforms, CRM, data and web analytics providers, including Adobe Marketing Cloud, GMP, GCP, Meta and other partners.
• Strong knowledge of data management, analytics with experience of deploying data & analytics projects across large accounts.
• Have managed multi- million budgets across an international scope.
• Flexibility to travel internationally from time-to-time (~12x per year).