Full-Time

Senior Growth Manager

Acquisition

Confirmed live in the last 24 hours

Circle Medical

Circle Medical

201-500 employees

Telehealth services for virtual medical consultations

Consumer Software
Healthcare

Compensation Overview

CA$129k - CA$154kAnnually

Senior

Montreal, QC, Canada

Hybrid position in Montreal, Quebec.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Data Analysis
Requirements
  • Deep understanding of organic and paid marketing channels
  • Experience developing highly performing direct response creative strategies
  • Track record of scaling channels, developing and rolling out new campaigns and comfortable managing multiple channels. Successfully scaled full funnel media budgets across a number of platform channels such as paid social, Google (Search, PMax, YouTube), audio (radio, podcasts, radio), forums (Reddit, Quora), direct mail, OOH, SEO and affiliate.
  • Proven track record in conversion rate optimization.
  • Ability to set goals, manage a budget, build forecasts, and deliver against monthly spend, CPA, LTV, and ROI targets across all forms of marketing
  • Strong analytical skills with the ability to interpret data and extract actionable information.
  • Excellent communication and collaboration skills.
  • Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
  • Customer-obsessed with a creative mindset, caring deeply about customer experiences.
  • Passion for data-driven marketing and building programs that drive incremental results.
  • College diploma or university degree in Marketing, Business, or a related field.
  • 8+ years of relevant work experience in leading performance marketing and/or acquisition strategy development for a direct to consumer product or brand
  • Direct experience managing multi-million dollar marketing budgets
  • Proficiency with various channels, content creation, campaign optimization, and A/B testing.
  • Proven ability to drive impact and return on investment.
  • Previous experience in a fast growth technology and/or mobile app business is an asset.
Responsibilities
  • Align patient acquisition plans to the P&L budget through forecasting and management of LTV, CAC, ROAS, reporting on results, and identifying opportunities for scale and/or improvement.
  • Take ownership of the acquisition marketing budget, ensuring effective allocation across channels to maximize ROI.
  • Refine attribution strategies and incrementality measurements to drive efficient marketing spend.
  • Improve reach, awareness, engagement and traffic, ultimately leading to high-value user acquisition.
  • Proactively identify and execute new user acquisition opportunities, exploring new channels or media buys to generate incremental patient booking.
  • Oversee the planning, implementation, and optimization of acquisition campaigns across various channels, including but not limited to partnerships, social media, and affiliate marketing, and audio/video.
  • Partner and collaborate with digital agencies running paid search and SEO.
  • Own the strategy, roadmap, and execution of a high velocity of experimentation across the entire acquisition funnel, including collaborating with analytics, UX, product, and engineering to improve on-site conversion.
  • Collaborate closely with the product team to optimize landing pages, booking funnels, and other on-site interactions crucial for customer acquisition.
  • Use an analytical, data-driven approach (A/B tests), and be a data-driven contributor who helps develop and analyze test results for efficient customer acquisition.
  • Generate insights about our audience, market trends, and brand identity, and leverage them to build and deploy compelling campaigns that boost new users.
  • Stay informed about industry trends, competitor activities, and emerging marketing technologies to recommend and implement innovative strategies.

Circle Medical provides telehealth services that allow individuals to access healthcare without needing to visit a physical clinic. The company connects patients with licensed healthcare providers through secure video chat, enabling virtual consultations for general medical issues, annual wellness exams, well-woman exams, and COVID-19 testing assessments. This approach enhances accessibility and is particularly useful during public health crises. Circle Medical generates revenue through insurance reimbursements and out-of-pocket payments, accepting all major insurance plans and offering a transparent billing process. The company targets tech-savvy individuals who value convenience and efficiency in their healthcare, aiming to make medical consultations more accessible and streamlined.

Company Stage

M&A

Total Funding

$38.6M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

8%

1 year growth

3%

2 year growth

8%
Simplify Jobs

Simplify's Take

What believers are saying

  • The $14M investment from WELL Health Technologies provides financial stability and resources for further expansion and innovation.
  • The partnership with HEALWELL AI positions Circle Medical at the forefront of AI-driven healthcare solutions, potentially improving patient outcomes and operational efficiency.
  • The growing telehealth market offers significant growth opportunities, especially as more individuals seek convenient and remote healthcare options.

What critics are saying

  • The telehealth market is becoming increasingly competitive, requiring Circle Medical to continuously innovate to maintain its market position.
  • Dependence on insurance reimbursements could pose financial risks if there are changes in healthcare policies or insurance coverage.

What makes Circle Medical unique

  • Circle Medical leverages technology to provide convenient and accessible healthcare services, focusing on virtual appointments which sets it apart from traditional healthcare providers.
  • The integration of HEALWELL's AI platform with Circle Medical's EMR system enhances diagnostic accuracy and operational efficiency, providing a competitive edge.
  • Their acceptance of all major insurance plans and transparent billing process make healthcare more accessible and affordable for a broader demographic.

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