Senior Analytics Executive

Job Description

We are looking for an outstanding Analytics Senior Exec to join our amazing analytics team at Zenith International. 

You will be able to work closely to (and receiving great exposure to) various teams and stakeholders giving you the opportunity to learn across agency functions and be part of multiple exciting digital projects.

Key Responsibilities:

• Bringing data to life for the purpose of driving media strategy
  • Perform exploratory analysis with business and media performance data to inform future planning
  • Communicate with Essity on data opportunities, working with internal teams to build proposals and business cases for agency revenue growth
  • Deriving insight and making recommendation of what to stop doing and what to persist with in campaign execution.
• Supporting data-driven media optimisation
  • Work closely with media and strategy teams to identify opportunities to improve media performance through insight and analysis
  • Underpin development of audience strategy by pulling insight across paid, owned, and earned media across a multitude of disparate sources (ad servers, APIs, etc.)
  • Support the team on which behaviours, attitudes and signals are fundamental to campaign success, ultimately driving planning and execution efforts
  • Assisting with experiment design and post-hoc tests            
• Developing measurement plans in support of data driven learning agendas
  • Deliver performance analysis throughout a campaign life cycle, reporting cross-channel and cross-media, lead insights delivery internally and externally
  • Partner with key vendors and internal stakeholders to identify opportunities for custom research, attribution solutions, and pilot/test new measurement platforms
• Involvement in reporting on Data Governance and taxonomy compliance
• Building data visualizations to connect with stakeholders less savvy in data analysis
• Actively developing yourself as an analyst and keeping current with industry developments

Qualifications

To be successful in this role you will need:

• Intermediate experience at a data consultancy, media agency or company, an advertiser or market research company
• Advanced Excel user – (advanced string functions for data manipulation, array formulas, PowerQuery for data cleansing/transforms, PowerPivot for basic data modelling
• Understanding of Data visualisation principles and exposure to common data visualisation tools would be useful (Tableau, Looker Studio, Power BI)
• A true passion for making a difference internally and for our client’s business
• Relentless in the pursuit of finding insights in the data to drive growth and business
• Ability to work collaboratively with a team across departments to develop solutions
• Strong analytics skills, gleaning insights from measurement tools (GA, ad server data, etc.).
• In-depth experience analysing, interpreting and visualising data
• Digital practitioner with paid media or digital agency experience across digital channels
• Preferred background in media performance reporting, optimisation
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