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Full-Time

Senior Analytics Executive

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consumer Software
Enterprise Software
Consulting

Senior

London, UK

Category
Data Analysis
Data & Analytics
Required Skills
Power BI
Tableau
Looker
Data Analysis
Requirements
  • Intermediate experience at a data consultancy, media agency or company, an advertiser or market research company
  • Advanced Excel user – (advanced string functions for data manipulation, array formulas, PowerQuery for data cleansing/transforms, PowerPivot for basic data modelling
  • Understanding of Data visualisation principles and exposure to common data visualisation tools would be useful (Tableau, Looker Studio, Power BI)
  • A true passion for making a difference internally and for our client’s business
  • Relentless in the pursuit of finding insights in the data to drive growth and business
  • Ability to work collaboratively with a team across departments to develop solutions
  • Strong analytics skills, gleaning insights from measurement tools (GA, ad server data, etc.)
  • In-depth experience analysing, interpreting and visualising data
  • Digital practitioner with paid media or digital agency experience across digital channels
Responsibilities
  • Bringing data to life for the purpose of driving media strategy
  • Perform exploratory analysis with business and media performance data to inform future planning
  • Communicate with Essity on data opportunities, working with internal teams to build proposals and business cases for agency revenue growth
  • Deriving insight and making recommendation of what to stop doing and what to persist with in campaign execution.
  • Supporting data-driven media optimisation
  • Work closely with media and strategy teams to identify opportunities to improve media performance through insight and analysis
  • Underpin development of audience strategy by pulling insight across paid, owned, and earned media across a multitude of disparate sources (ad servers, APIs, etc.)
  • Support the team on which behaviours, attitudes and signals are fundamental to campaign success, ultimately driving planning and execution efforts
  • Assisting with experiment design and post-hoc tests
  • Developing measurement plans in support of data driven learning agendas
  • Deliver performance analysis throughout a campaign life cycle, reporting cross-channel and cross-media, lead insights delivery internally and externally
  • Partner with key vendors and internal stakeholders to identify opportunities for custom research, attribution solutions, and pilot/test new measurement platforms
  • Involvement in reporting on Data Governance and taxonomy compliance
  • Building data visualizations to connect with stakeholders less savvy in data analysis
  • Actively developing yourself as an analyst and keeping current with industry developments

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.