Full-Time

Senior Analytics Executive

Posted on 8/15/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior

London, UK

Category
Data Analysis
Data & Analytics
Required Skills
Power BI
Tableau
Data Analysis
Requirements
  • Intermediate experience at a data consultancy, media agency or company, an advertiser or market research company
  • Advanced Excel user – (advanced string functions for data manipulation, array formulas, PowerQuery for data cleansing/transforms, PowerPivot for basic data modelling)
  • Understanding of Data visualisation principles and exposure to common data visualisation tools would be useful (Tableau, Looker Studio, Power BI)
  • A true passion for making a difference internally and for our client’s business
  • Relentless in the pursuit of finding insights in the data to drive growth and business
  • Ability to work collaboratively with a team across departments to develop solutions
  • Strong analytics skills, gleaning insights from measurement tools (GA, ad server data, etc.)
  • In-depth experience analysing, interpreting and visualising data
  • Digital practitioner with paid media or digital agency experience across digital channels
  • Preferred background in media performance reporting, optimisation
Responsibilities
  • Bringing data to life for the purpose of driving media strategy
  • Perform exploratory analysis with business and media performance data to inform future planning
  • Communicate with Essity on data opportunities, working with internal teams to build proposals and business cases for agency revenue growth
  • Deriving insight and making recommendation of what to stop doing and what to persist with in campaign execution.
  • Supporting data-driven media optimisation
  • Work closely with media and strategy teams to identify opportunities to improve media performance through insight and analysis
  • Underpin development of audience strategy by pulling insight across paid, owned, and earned media across a multitude of disparate sources (ad servers, APIs, etc.)
  • Support the team on which behaviours, attitudes and signals are fundamental to campaign success, ultimately driving planning and execution efforts
  • Assisting with experiment design and post-hoc tests
  • Developing measurement plans in support of data driven learning agendas
  • Deliver performance analysis throughout a campaign life cycle, reporting cross-channel and cross-media, lead insights delivery internally and externally
  • Partner with key vendors and internal stakeholders to identify opportunities for custom research, attribution solutions, and pilot/test new measurement platforms
  • Involvement in reporting on Data Governance and taxonomy compliance
  • Building data visualizations to connect with stakeholders less savvy in data analysis
  • Actively developing yourself as an analyst and keeping current with industry developments

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE