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Full-Time

Performance Creative Associate

Tiktok

Posted on 10/24/2024

Sleeper

Sleeper

51-200 employees

Fantasy sports platform with social features

Consumer Software
Gaming

Entry, Junior

Las Vegas, NV, USA + 4 more

More locations: Seattle, WA, USA | San Francisco, CA, USA | Los Angeles, CA, USA | New York, NY, USA

Category
Graphic Design
Motion Graphics
Art, Graphics & Animation
Required Skills
Marketing
Requirements
  • Proven experience creating engaging content for TikTok.
  • Strong understanding of TikTok trends, algorithms, and best practices.
  • Excellent storytelling skills with the ability to convey complex ideas in an entertaining manner.
  • Ability to edit the content that you produce.
  • Passion for sports and familiarity with fantasy sports is a plus.
  • Creative mindset with the ability to think outside the box.
  • Strong communication and interpersonal skills.
  • Ability to work independently and manage multiple projects simultaneously.
Responsibilities
  • Develop and produce original TikTok videos that highlight the unique features of the Sleeper app, including fantasy sports, real-time updates, and community interactions.
  • Stay ahead of TikTok trends and identify opportunities to create timely content that aligns with popular challenges, sounds, and hashtags.
  • Collaborate with the marketing team to conceptualize and execute edgy marketing campaigns that drive user engagement and app downloads.
  • Actively engage with followers, responding to comments and messages, and fostering a sense of community around the Sleeper brand.
  • Monitor and analyze the performance of your content, providing insights and recommendations for improvement based on engagement metrics.
  • Work closely with influencers, athletes, and content creators to amplify campaigns and broaden reach.

Sleeper operates a platform for managing fantasy sports leagues, particularly focusing on fantasy football and bracket pools. The platform allows users to engage with each other through features like in-app chat, live game watching, and an easy-to-use interface, which enhances the overall experience of participating in fantasy sports. Unlike many competitors, Sleeper does not rely on ads for revenue; instead, it offers premium features and services, such as advanced draft modes and customization options, to improve user experience. This focus on quality and user engagement has led to significant growth, with over 4 million users and high retention rates. Sleeper's goal is to create a social and immersive environment for sports fans, encouraging them to connect and enjoy the game together.

Company Stage

Series C

Total Funding

$67.3M

Headquarters

San Francisco, California

Founded

2014

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Simplify's Take

What believers are saying

  • Sleeper's high engagement and retention rates indicate a loyal user base, which is a strong indicator of long-term growth potential.
  • The company's commitment to a premium, ad-free experience can attract users who are willing to pay for quality, leading to higher revenue per user.
  • With over 4 million users, Sleeper has a substantial and growing market presence, which can be leveraged for future expansions and partnerships.

What critics are saying

  • The reliance on premium features for revenue may limit user growth if potential users are unwilling to pay for additional services.
  • The competitive nature of the fantasy sports market means that Sleeper must continuously innovate to stay ahead of rivals.

What makes Sleeper unique

  • Sleeper's ad-free model offers a premium user experience, contrasting sharply with competitors who rely on ad revenue.
  • The platform's focus on social interaction through in-app chat and live game watching creates a community feel that is unique in the fantasy sports market.
  • Sleeper's intuitive design and user-friendly interface make it accessible to both seasoned fantasy sports players and newcomers, setting it apart from more complex platforms.

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