Full-Time
E-Commerce B2B Functional Lead
Multiple Teams
Posted on 10/7/2025
Mars
10,001+ employees
Global confectionery, food, and petcare company
No salary listed
Montpellier, France + 1 more
More locations: Slough, UK
In Person
 Business & Strategy (2) |
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- Understanding of B2B E-commerce: Knowledge of how B2B e-commerce functions, including the unique challenges and opportunities it presents compared to B2C.
- Sales & Marketing Awareness: Familiarity with B2B sales cycles, buyer personas, and lead generation strategies to align e-commerce functionality with business growth objectives.
- User Experience: Ensure a seamless and engaging user experience on the e-commerce platform, optimizing for conversion rates and customer satisfaction.
- Data Analysis: Analyse user behaviour and identify trends
- Customer Journey Mapping: Ability to map and optimize the entire customer journey, from discovery to post-purchase support, ensuring frictionless B2B transactions and a high-quality client experience.
- Project Management: Ability to lead projects from inception to completion, ensuring e-commerce initiatives are delivered on time, within scope, and budget
- Stakeholder Communication: Communicate effectively with regional teams & local ecommerce managers.
- Drive the strategic functional design and build of ecommerce platform, including working with business teams to formalize and document the requirements for the ecommerce platform.
- Collaborate on a global scale within the RC (Royal Canin) business, fostering partnerships with business leaders to co-create digital initiatives that bring value to our customers and enhance their end-to-end experiences.
- Foster collaborative relationships with Technical Leads, working together to cultivate robust capabilities. Partner closely with both Business and IT Demand Teams, ensuring a fair alignment between technology solutions and business needs.
- Uphold financial integrity and engage stakeholders consistently to ensure alignment with Mars’ enterprise objectives.
- Infuse cutting-edge external insights and trends into our strategies, igniting sweeping business transformation on a grand scale.
Mars, Incorporated makes and sells a wide range of food, confectionery, and petcare products worldwide, with brands like M&M’s, Snickers, Milky Way, Dove, Orbit, Skittles, Pedigree, and Royal Canin, and it also operates pet health services through networks such as AniCura, Banfield, BluePearl, and VCA. Its products come from integrated manufacturing and distribution systems, delivering everyday treats and meals as well as veterinary care through a global network of partners. Mars differentiates itself through its diversified portfolio, long family ownership, and the Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency, and Freedom—that guide decisions and actions. The company aims to help communities prosper and improve social and environmental outcomes while growing its business and scale.
Company Size
10,001+
Company Stage
Debt Financing
Total Funding
$27B
Headquarters
McLean, Virginia
Founded
1911
Simplify's Take
What believers are saying
- $26B senior notes fund $35.9B Kellanova acquisition, adding Pringles and RXBAR by August 2026.
- Google Cloud Gemini rollout boosts productivity in marketing, sales, and R&D through 2026.
- $100M Chicago expansion creates 600 jobs, strengthening snacking innovation hub.
What critics are saying
- Kellanova deal fails by August 20, 2026, triggering $26B note redemption at 101% plus interest.
- Antitrust regulators block Kellanova over snacking overlaps, wasting $26B and erasing synergies.
- Happy Howl cannibalizes 15% of Pedigree and Royal Canin premium sales within 18 months.
What makes Mars unique
- Mars dominates petcare with Royal Canin, PEDIGREE, and largest U.S. veterinary networks.
- Family-owned structure enables generation-long investments like $2B U.S. manufacturing by 2026.
- Integrates pet nutrition, diagnostics, and wearables across 130 countries with 100,000 associates.
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Company News
Mars, the global pet care leader, has partnered with fitness app Strava to launch a "Pet Tag" feature allowing US dog owners to track outdoor activities with their pets. The collaboration, part of Mars' IAMS brand initiative, aims to encourage active lifestyles for both pet parents and their animals. The partnership includes exclusive Strava challenges throughout 2026 and supports Mars' BETTER CITIES FOR PETS programme, which seeks to create more pet-friendly urban spaces. According to Mars research, 76% of Strava users with pets say their companions motivate them to exercise, yet only 40% of urban pet owners consider their neighbourhoods truly pet-friendly. Data from the partnership will help advocate for more welcoming urban environments. Mars aims to increase access to pet-friendly green spaces for 10 million people worldwide by 2030.
Mars Snacking is creating 600 new jobs as it expands its global headquarters in Chicago, Illinois Governor JB Pritzker announced. The expansion will add the company's North America Region, Accelerator Division and Global Functions to its Chicago operations. The confectionery company, which produces M&Ms, Snickers, Twix, Starburst and Skittles, will open a new North America regional office hub in Chicago's Fulton Market district with capacity for over 1,000 associates. The Accelerator division will establish a global office hub in downtown Chicago at the former Kellanova headquarters. Under an Economic Development for a Growing Economy agreement, Mars Snacking has committed to a $100 million investment. The company currently supports more than 4,000 jobs in the Chicago region and operates its Global Innovation Center there.
Mars, Incorporated has appointed Lauren Larsen as Chief Customer Officer for Mars Food & Nutrition, North America. Larsen brings 18 years of consumer packaged goods experience from companies including Procter & Gamble and Glanbia. In her new role, Larsen will lead sales strategies for Mars' rice and ready meal categories in the US, overseeing brands including Ben's Original, Seeds of Change and Tasty Bite. She will focus on driving growth and market penetration across retail channels. Dave Dusangh, Regional President of Mars Food & Nutrition North America, said Larsen's experience building sales organisations and driving commercial excellence will help accelerate portfolio growth and strengthen customer partnerships. Mars is a $65 billion family-owned business with brands spanning pet care, snacking and food products.
Mars has committed to invest $20 million in sustainable rice sourcing programmes by 2030 to help farmers adopt climate-smart agriculture practices. The investment comes as climate change threatens global rice yields, which the Intergovernmental Panel on Climate Change projects will decline by 10-15% by 2050. The company, which owns Ben's Original rice brand, will work directly with farmers to implement regenerative practices like Alternate Wetting and Drying and the System of Rice Intensification. These methods reduce water usage and greenhouse gas emissions whilst improving crop resilience. One Arkansas farm using these techniques has reduced water usage by 60% and achieved up to 60% lower emissions compared to regional averages. Mars is also a founding member of the Sustainable Rice Platform, a global alliance promoting sustainable rice farming.
Mars is expanding its snacking business with the agreement to acquire Kellanova, a leading global snacking company home to beloved brands like Pringles®, Cheez-It®, Pop-Tarts®, Rice Krispies Treats®, NutriGrain® and RXBAR®.