B2B Performance Marketing Manager

Our vision is to create a better future for businesses and talent - one hire at a time. We’re driven by our winning aspiration: to be the #1 provider of hires for our core customers, making this vision a reality.

To do this, we need you and your talents on our team. Become a part of HeyJobs and shape the future of recruiting with us! Join the HeyVolution!

For 9 years, we've been revolutionizing the recruitment market with our AI-based job platform. Our technology simplifies the path to a new job like never before and helps companies solve their skilled labor shortages.

With over 4,700 satisfied clients, including 8 of the top 10 largest employers in Germany and Austria, leading companies rely on HeyJobs for their recruiting. Last year alone, we helped over 100,000 people find their new jobs. Already, more than 1% of all hires occur through the HeyJobs platform.

We offer you an influential role in a fast-growing company:

As the B2B Performance Marketing Manager - Paid Social (all genders), you are more than a campaign manager; you are a strategic architect of our B2B client acquisition engine. You will take ownership of our paid social universe, primarily leveraging the power of LinkedIn to engage and convert our most valuable clients. You'll architect sophisticated campaigns, analyze key decision-makers within customer accounts and use our CRMs to focus on the results that truly grow our business: high-quality customers.

In this role, you'll have the autonomy to shape strategy, manage significant budgets and build comprehensive campaign frameworks that consistently unlock new growth opportunities. You will be a central partner for our Go-to-Market teams, ensuring our paid social campaigns are a powerful, integrated component of our go-to-market approach. If you thrive on solving complex B2B marketing challenges and want to see the direct, tangible impact of your work on a company's bottom line, this is your stage.

In this role, you can earn an annual target salary between 60.000 - 65.000 €. Your personal development and promotion opportunities are also guaranteed with us.

🎯 How you can contribute to HeyJobs

• Collaborate on the planning, execution, and optimization of B2B paid social campaigns (LinkedIn and other platforms) to drive high-quality pipeline and scalable demand.

• Apply expertise in targeting complex buying committees, supporting tailored messaging and strategies for multiple stakeholders within target accounts.

• Execute and support demand generation initiatives that go beyond lead capture, helping position HeyJobs as a top-of-mind solution in the market.

• Work closely with CRM, RevOps, and Analytics teams to analyze the full customer journey, optimize down-funnel performance, and improve ROAS.

• Contribute to channel performance management, including budget planning, forecasting, and reporting that links paid social efforts to business impact.

• Drive hypothesis-led testing across creatives, copy, and audiences, ensuring continuous learning and performance improvements.

• Act as a strong cross-functional collaborator with Sales, Marketing, RevOps, and Design, contributing insights to broader marketing goals and company OKRs.

🤝 What sets you up for success

• Minimum 2 years of hands-on experience in a B2B performance marketing role with a clear focus on lead generation and pipeline contribution.

• A true performance mindset: You are data-obsessed, relentlessly driven to optimize, and eager to take on new challenges in a fast-paced environment.

• Strong, hands-on experience with LinkedIn Campaign Manager is essential, as you'll be working with it regularly

• An analytical and strategic mindset, with the ability to manage a budget and translate data into actionable insights.

• Experience using a CRM (HubSpot and Salesforce) to create a powerful feedback loop, analyzing sales outcomes to continuously optimize your campaigns for what truly drives business success.

• Excellent communication and project management skills, with a natural ability to collaborate across departments.

• Business fluency in both German and English is required.

Bonus Skills:

• Experience with Meta Ads in a B2B context.

• Experience in a fast-paced, high-growth tech, recruiting or SaaS company

❤️‍🔥 What you will love about us

• People & Values: We treat people in the way people should be treated, we bring out the best in everyone, we put our people first.

• Transparent Communication & Recognition: Monthly All-Hands meetings, Q&A sessions with our Founders, and dedicated Slack channels for sharing updates and keep everyone connected.

• Work-Life Balance: 28 holidays*, plus 1 additional day p.a., 3 weeks work from anywhere per year and a 1-month paid sabbatical* every 3 years, flexible work hours.

• Growing individually and as a team: 7 step career framework, regular performance reviews, 3 days of yearly educational leave & 500€ budget*.

• We take care of your health: 10 free nilo.health coaching sessions per year for your mental health & Urban Sports Club corporate rate.

• Events & Feel Good initiatives: Fresh fruit, great drinks, company-wide end of year event, quarterly team events & plenty of feel good initiatives.

• Great offices with high quality equipment: High-quality equipment tailored to your department, including a MacBook or ThinkPad, screen for home office + additional hardware; HQ Berlin (Kreuzberg, Paul-Lincke-Ufer) and HeyHub Cologne (Design Offices Gereon), all with standing desks, hybrid set-up meeting rooms & AC - good public transport connections & great lunch options.

At HeyJobs diversity and inclusion is key to creating a culture attracting the best talent and ultimately leading to achieving our vision. Together, we are 30 different nations, 45% women and 50% female leaders.

We are explicitly not hiring anyone who discriminates on the basis of religion, national origin, gender-identity, sexual orientation, age, marital status, or any other aspect that makes you. We encourage individuals from LGBTQIA+ and other underrepresented groups to apply.

We are proud to have been continuously ranked as one of Berlin's best tech employers!

See for yourself: Top Startup Employer (German), Kununu, Glassdoor, Top 25 LinkedIn Startups.

*offers may differ for international hubs and for employment status.