Director of Lifecycle

Crm, And Organic Growth

Posted on 2/23/2023

INACTIVE

51-200 employees

Accessible, affordable credit-building and financial wellness platform

Company Overview

Kikoff, a personal finance platform, stands out for its commitment to making credit-building accessible and affordable, with a $0 fee, 0% interest, and no credit pull approach. The company's rapid growth and top-rated mobile app demonstrate its competitive edge, while its successful $42 million funding round underscores industry confidence in its mission. Testimonials from users highlight Kikoff's effectiveness in improving credit scores in a short period, indicating the company's tangible impact on financial wellness.

Fintech

Company Stage

Series B

Total Funding

$54.5M

Founded

2019

Headquarters

San Francisco, California

Growth & Insights

Headcount

6 month growth

↑ 20%

1 year growth

↑ 76%

2 year growth

↑ 125%

Locations

San Francisco, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Science

SQL

SEO

Marketing

Requirements

7+ years of a proven track record of driving towards growth goals under set volume targets, timelines and budgets
Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
Strategic and data-driven thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
Understanding of hypothesis driven A/B, MVT and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing
Understanding of what makes effective and strong direct response creative or higher conversion rates with a framework to keep adjusting and learning based on experimentation
Master in building business cases for new opportunities (e.g. market sizing, competition assessment, needed resource and timeline assessment, go-to-market strategy, etc.)
Strong communicator, writer, collaborator, extra fast-moving team player
Demonstrated past management or team leadership proficiency

Responsibilities

Own lifecycle (CRM) and organic growth (conversion optimization, LPs, SEO/ASO, promotions, referrals, content, etc)
Be the first hire in this area and grow the function and team
Hands on own and grow lifecycle campaigns across email, SMS, and push
Drive growth through referrals, promotions, and conversion rate optimization
Continually design and experiment through A/B testing to make campaigns more effective
Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more
Evaluate new areas of growth and define a strategic approach for exploring them, such as SEO/ASO, distribution partnerships, comarketing etc
Partner closely with our creative, data science, product and engineering teams to deliver strategic growth projects cross-functionally

Desired Qualifications

Experience in a fintech business/startup, or a D2C industry and SQL proficiency is a

We’re looking for a senior leader to accelerate our lifecycle and organic growth efforts. This will be the first hire for this new functional area and define and grow the discipline and team. This role will hands-on scale up our lifecycle and organic growth campaigns while strategically determining new areas of investment and systematically grow Kikoff through conversion rate optimization, SEO/ASO, LP development, promotions, user and 3p referrals, and lifecycle campaign development and optimization.

We’re looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, evolve best practices within growth marketing, and move quickly with attention to detail to do big things. We’re looking for a thought leader to guide growth strategy and ideas who can execute quickly and methodically to shape our approach to growth. We have an ambitious mission to educate folks about the importance of their credit scores + encourage them to unlock their financial access.

What you’ll do:

Own lifecycle (CRM) and organic growth (conversion optimization, LPs, SEO/ASO, promotions, referrals, content, etc)
Be the first hire in this area and grow the function and team
Hands on own and grow lifecycle campaigns across email, SMS, and push
Drive growth through referrals, promotions, and conversion rate optimization
Continually design and experiment through A/B testing to make campaigns more effective
Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.
Evaluate new areas of growth and define a strategic approach for exploring them, such as SEO/ASO, distribution partnerships, comarketing etc.
Partner closely with our creative, data science, product and engineering teams to deliver strategic growth projects cross-functionally

Who you are:

7+ years of a proven track record of driving towards growth goals under set volume targets, timelines and budgets.
Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
Strategic and data-driven thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.
Understanding of hypothesis driven A/B, MVT and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
Understanding of what makes effective and strong direct response creative or higher conversion rates with a framework to keep adjusting and learning based on experimentation.
Master in building business cases for new opportunities (e.g. market sizing, competition assessment, needed resource and timeline assessment, go-to-market strategy, etc.)
Strong communicator, writer, collaborator, extra fast-moving team player
Demonstrated past management or team leadership proficiency
Experience in a fintech business/startup, or a D2C industry and SQL proficiency is a bonus.

About Kikoff:

Kikoff is a personal finance platform designed to help millions of underserved Americans achieve financial wellness. Our mission is to provide refreshingly fair, effective, and simple pathways for everyday people to meet their financial goals. We design financial products that simplify credit building so our users can reach their financial goals. Kikoff is a Series B company and has raised over $42 million in total funding. Investors include Portage Ventures, Lightspeed Venture Partners, GGV, Coatue, Core Innovation Capital, and basketball star Stephen Curry. Kikoff was founded in 2019 and is headquartered in San Francisco with an office in Reno.

Why Kikoff:

This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We are backed by some of Silicon Valley’s top VCs. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.

💰 Competitive pay based on experience

🏥 Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee!

📈 Stock Options

🏝 Generous unlimited vacation policy to help you recharge

Regular team building events to help you get to know the Kikoff team and soo much more! Our last virtual cooking event had everyone’s mouth on fire, but cooled down by home-mixed cocktails.

Equal Employment Opportunity Statement

Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

Please reference the following information for more information:

https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

If you need reasonable accommodation for a job opening please connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.