Full-Time

Senior Associate

Media Relations

Confirmed live in the last 24 hours

Weber Shandwick

Weber Shandwick

1,001-5,000 employees

Global communications and marketing firm

Consulting
Consumer Software
Social Impact

Compensation Overview

$62.4k - $70kAnnually

Junior, Mid

New York, NY, USA

Category
PR & Communications
Growth & Marketing
Required Skills
Communications
Social Media
Marketing
Data Analysis
Requirements
  • Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment
  • Tenacity, creativity and a proven ability to garner media coverage on behalf of consumer financial brands
  • Interest in engaging consumers on financial topics (including saving, spending, retirement, insurance, borrowing and investing), as well as B2B stakeholders
  • Digitally savvy, with a good understanding of the overall media and social media landscape
  • Creativity in spotting ways for consumer financial brands to break into the cultural conversation
  • A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
  • Experience working with a research vendor to design media-genic proprietary thought leadership and surveys
  • Strong written, verbal communication, presentation, collaboration and problem-solving skills
  • A degree in communications or a related discipline
Responsibilities
  • Help develop and execute innovative and award-winning integrated PR campaigns
  • Work with the Integrated Media team and client leads to support the development and execution of social media and influencer strategies and proposals
  • Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
  • Enhance the profile of our client’s executive spokesperson bench through comprehensive media strategies that increase their share of voice, bolster their thought leadership, and amplify corporate milestones
  • Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
  • Monitor media outlets, understand financial services industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
  • Keep your finger on the pulse of retirement, insurance, banking, payments and fintech news, reporter moves, and competitor landscapes
  • Monitor issues and help develop strategic messaging for clients’ issues and reputational risks
  • Advise the team on how to architect proprietary research, thought leadership content, and bold brand acts to beget media outcomes
  • Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
  • Participation in office-wide initiatives, seminars and meetings to further professional learning and development

Weber Shandwick provides communication and marketing services, focusing on public relations, advertising, and digital marketing. The firm works with a variety of clients, including corporations, non-profits, and government agencies, to create campaigns that engage audiences and achieve measurable results. Their services include media relations, crisis management, social media strategy, content creation, and influencer marketing, with revenue generated through service fees for these tailored solutions. What sets Weber Shandwick apart from competitors is its strong commitment to diversity, equity, and inclusion, as well as sustainability initiatives that help clients address climate change. The company also emphasizes innovation, utilizing AI and analytics to enhance its offerings and deliver culturally relevant storytelling that drives business success.

Company Stage

M&A

Total Funding

$2.2M

Headquarters

Hempstead, New York

Founded

2001

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven analytics enhance PR measurement and client value demonstration.
  • Healthcare sector expansion offers opportunities for specialized communication strategies.
  • Interactive workshops like The Art of Listening boost employee engagement and well-being.

What critics are saying

  • Recent layoffs in NY and Chicago may indicate financial strain or restructuring challenges.
  • New executive appointments could disrupt client relationships or internal processes.
  • Rapid healthcare growth may stretch resources, risking service delivery issues.

What makes Weber Shandwick unique

  • Weber Shandwick's Earned Impact Value Tool quantifies media coverage impact on business outcomes.
  • Commitment to diversity and inclusion aligns with growing demand for inclusive marketing campaigns.
  • Strong presence in APAC, recognized as Asia-Pacific Regional Consultancy of the Year 2024.

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