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Lifecycle Marketing Specialist (Remote)
Posted on 5/20/2022
Vancouver, BC, Canada
Experience Level
Desired Skills
  • 2+ years of experience
  • Healthcare or Insurance industry background is considered a plus
  • You know how to pull together a campaign from ideation through to building, testing and deploying
  • Strong understanding on how to drive meaningful and engaging user experiences via marketing automation
  • You're able to segment audiences to ensure messaging and communications are relevant
  • Basic web-development experience (HTML, CSS and AMPScript)
  • Experience planning, executing and analyzing dynamic marketing campaigns
  • Proven ability to manage multiple projects and priorities with competing deadlines
  • Outstanding written communication skills
  • Strong multi-tasker who can balance it all in a fast-paced, feedback-driven environment
  • Utilize Salesforce Marketing Cloud to ideate and execute omni-channel campaigns, including but not limited to, email campaigns, push notifications, and automated marketing journeys
  • Support campaign optimization through A/B testing and experimentation
  • Test and iterate on ideas to drive app adoption and engagement-utilizing your mindset for constant improvement and optimization (this is critical!)
  • Report on campaign performance including open rates, click-throughs, unsubscribes, and conversion and derive insights and learnings-every metric tells a story, and it will be your responsibility to pull and share the insights that will drive campaign improvements
  • Project manage campaigns and communicate with external stakeholders for reviews and approvals-guide the creative, copy, and development teams to produce designs that share a cohesive and logical brand story
  • Work closely with our Salesforce team to communicate automation requirements and troubleshoot automation issues in Salesforce Marketing Cloud
  • Partner with Product teams to translate product updates and launches and turn them into meaningful consumer-focused marketing campaigns that drive feature adoption and adherence
  • Ensure compliance and best practices with CASL, CAN-SPAM and GDPR legislations, as well as customer data and privacy policies
  • Interpret customer data to identify triggers to apply to engagement and lifecycle segments to drive the right behaviors; leverage segmentation approaches and personas to personalize communications and campaigns
Desired Qualifications
  • Previous experience with Email Marketing and/or CRM (ideally, Salesforce Marketing Cloud. SQL experience is a bonus!) and push notifications
  • Strong analytical skills and a high comfort level working with data (experience building reporting in Looker is a bonus!)

201-500 employees

Digital health platform
Company Overview
League is on a mission to power the digital transformation of healthcare. The company is building digital infrastructure for better consumer health experiences.
  • Personalized benefits plan
  • Health, Lifestyle & Learning spending accounts
  • Flexible medical and dental plans
  • Fertility treatment support
  • Paid parental leave and baby bonus
  • Unlimited PTO
  • Free mental health counselling and support
  • Employee Stock Option Program
  • Exclusive access to a curated wellness marketplace
  • Sabbatical program
  • RRSP/401K accounts
  • High-impact onboarding
  • Extra-long holiday weekends
  • Mental health (wellness) days
Company Values
  • Creating a healthier future.
  • Building a dream team.
  • All owners.
  • Aspiring to live our best lives.
  • In it to win it.