Vice President/Head of Integrated Marketing

Position Summary

Samsung is seeking an integrated marketing leader to own the development, management, and implementation of marketing strategies and initiatives designed to acquire and retain Samsung Home Entertainment (HE) customers. This includes all brand product positioning, go-to-market product launches, 2D and 3D merchandising, digital marketing optimization, B2C Channel/Shopper marketing, and promotional marketing to drive sell-through activities.

Role and Responsibilities

Essential Duties & Responsibilities:

• Lead, manage, and develop a team of results-focused marketing professionals.
• Support the annual volume, share and financial objectives agreed by the business for the Home Electronics brand and entire segment, by creating awareness and affinity for HE products.
• Create, establish, develop and deliver the activity set for the following calendar year.
• Identify and leverage consumer insights for brand in communication and product propositions.
• Oversee target audience definition; analyze existing market research and shape the target audience definition.
• Craft compelling value propositions that fundamentally address what experiences should be communicated to the target audience and Why Samsung.
• Oversee campaign management, including optimizing the strategy, plan and creative deliverables for all marketing campaigns for the HE sector.
• Develop, implement, deliver and measure the results of marketing initiatives that drive brand growth.
• Lead cross-functional project teams to deliver the agreed brand activities on time and complete. 
• Marketing plan: the role is expected to document the quarterly and annual marketing plan, detailing the marketing initiatives and priorities that deliver growth in line with the business plan. 

Background & Experience:

• 20+ years marketing experience on multiple brands and segments.
• 15+ years leading sales-led marketing team(s) in a heavily matrixed organization, ideally from the CE, CPG, and/or Retail industry.
• 10+ years driving omni-channel / digital marketing initiatives; passion for understanding, leveraging, and building on the digital ecosystem.
• Exceptional track record of leading and developing teams and collaborating with customers (retailers) and internally with sales, corporate marketing/marketing services, product marketing, s.com, etc.
• Intimate understanding of and passion for the retailer with experience partnering with $1B+ accounts to find new / better ways to partner and integrate.
• Keen ability to apply consumer insights and analyses (e.g., retail scanning, category insights data, brand-specific qualitative/quantitative research) to diagnose issues and discover opportunities.
• Brand marketing fundamentals (consumer/shopper, equity/products, go to market), and in particular, the ability to identify and translate specific consumer and shopper insights and broader category insights into a single-minded strategy and action plan that delivers on specific growth objectives and goals.
• Experience leading and working with marketing agencies to deliver integrated marketing plans, initiatives, and promotions.
• Highly organized/detail-oriented with the ability to manage multiple priorities.
• Experience in developing marketing and sales presentations, using Word, Excel, and PowerPoint. 
• A passion for technology.

Skills and Qualifications

Behavioral & Leadership Competencies

• EXCELLENCE

Drives action with humility, EQ, and an unwavering passion for performance and results

• CHANGE

Embodies and encourages intelligent creativity

• CO-PROSPERITY

Navigates highly matrixed and complex organizations successfully as part of a team

• PEOPLE

Builds and develops best-in-class teams built on trust, accountability and mutual respect for each other and the organization

• INTEGRITY

Inspires trust, confidence, and consensus across the organization by fostering relationships

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [email protected] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.