Senior Vice President

TransUnion's Job Applicant Privacy Notice

Personal Information We Collect

Your Privacy Choices

Team Overview

The SVP of Consumer Interactive owns the performance of the Direct-to- Consumer business: this role will be directly accountable for the financial performance of the Direct to Consumer channel, including revenues and acquisition. They will lead acquisition, CRM/Lifecycle Marketing and Analytics & Reporting as integral capabilities. This role reports to the President of US Markets and Consumer Interactive. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

• Direct Acquisition & Brand Marketing
  • Brand awareness and demand generation
  • Paid and organic acquisition, including search, display and affiliate
  • AI‑driven and emerging discovery surfaces
  • Creative and content strategy
  • Marketing operations and compliance
• CRM and Lifecycle Marketing
  • Consumer Lifecycle marketing
  • Overall monetization through subscription upgrades and Offer Management
• Marketing Strategy & Optimization
  • Product positioning and go‑to‑market alignment
  • Testing, experimentation, and continuous optimization

Key Responsibilities

Strategic Leadership:

• Define and execute the multi-year strategy for the Consumer Interactive business, aligning with TransUnion’s global growth priorities

Operational Leadership:

• Manage the performance of the Direct-to-Consumer channel, ensuring we meet the strategic growth and revenue goals.
• Ensure marketing operations, compliance, and reporting infrastructure enable speed and scale.
• Create clarity across teams by aligning execution, engagement, and analytics around common performance and acquisition goals.
• Partner across the Consumer Solutions, Legal, Risk, Compliance, Operations, Global Technology to support alignment and prioritization.

Acquisition Strategy & Execution:

• Own the acquisition focused marketing strategy, ensuring all channels operate against a unified growth objective.
• Translate strategy into coordinated execution across direct, brand, engine and partnership marketing.
• Drive disciplined testing and optimization across channels to improve acquisition outcomes.

CRM & Lifecycle Engagement:

• Lead CRM and lifecycle marketing, including email and notification-based engagement, as a core extension of acquisition.
• Ensure CRM execution supports acquisition efficiency, activation, retention, and engagement.
• Align engagement programs with acquisition campaigns to deliver a cohesive customer journey.

Analytics, Reporting & Insight:

• Own Analytics & Reporting as a first‑class function supporting marketing and operational decisions.
• Oversee data science, web analytics, and enterprise data reporting to ensure performance visibility.
• Establish clear reporting that connects marketing activity to performance outcomes.

Success Measures

• Effectiveness of new user acquisition across all owned and paid channels
• Cohesion between acquisition execution, subscriber upgrades performance, CRM engagement, and analytics insight
• Quality, consistency, and actionability of analytics and reporting supporting marketing decisions, product delivery, and compliance 

Required Knowledge and Experiences

• 15+ years of progressive leadership experience in consumer digital products, fintech, identity solutions, or data‑driven platforms, with meaningful exposure to B2C business models and consumer growth strategies.
• Proven track record of full P&L ownership, including scaling high‑growth consumer businesses through customer acquisition, retention, and monetization initiatives.
• Demonstrated experience driving customer acquisition and marketing performance, with a strong understanding of funnel economics, unit economics, and ROI‑driven growth levers across digital channels.
• Deep understanding of consumer marketing performance, including demand generation, conversion optimization, lifecycle marketing, and the measurement of growth effectiveness at scale.
• Strong understanding of credit, identity, fraud, and regulatory environments, and the ability to translate complex data and risk frameworks into consumer‑relevant value propositions.
• Demonstrated ability to lead cross‑functional teams spanning product, marketing, data, technology, and operations, and to influence at the executive and board level.
• Experience operating in an organization undergoing significant transformation across products, customer experience, or go‑to‑market models preferred.
• Exceptional communication, presentation, and stakeholder management skills, with the ability to align teams around a clear consumer growth narrative.
• Experience leading global teams and navigating complex, matrixed environments while driving consistent execution and performance outcomes.
• Bachelor’s degree required; MBA or equivalent advanced degree preferred.

#LI-AI1

Benefits that support every part of your life:

At TransUnion, we design benefits to help you feel well, do well, and plan well—from day one.

For Your Health: Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable.

For Your Protection: We’ve got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑ and long‑term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage.

For Your Family: From adoption assistance and fertility planning coverage to caregiver support, we’re here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.

For Your Future: Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently.

For You: Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.

For Your Wellness: Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting [email protected].

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

Pay Scale Information:

The U.S. base salary range for this position is $225,800.00 - $474,300.00 *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.

TransUnion's Internal Job Title:

SVP, Product Marketing

Company:

TrueLink