Full-Time

IT Marketing & Application Manager

Duracell

Duracell

1,001-5,000 employees

Manufactures alkaline, rechargeable batteries.

No salary listed

Sant Cugat del Vallès, Barcelona, Spain

Hybrid

Hybrid: Barcelona hybrid (office/home); occasional international travel.

Category
Growth & Marketing (1)
Required Skills
LLM
Salsify
Quality Assurance (QA)

Get referred to Duracell

See people who can refer or advise you

Requirements
  • Solid experience managing enterprise Marketing applications across the full lifecycle – DAM (Aprimo or equivalent), PIM (Salsify or equivalent) and Marketing websites.
  • Hands-on experience delivering technology projects in a Marketing / digital content environment, ideally including AI or GenAI use cases (LLMs, agents, automated adaptation, generative content, AI-assisted QA or pre-testing).
  • Strong delivery mindset with appetite for exploration: comfortable running multiple initiatives in parallel, prioritizing ruthlessly, and running pilots and POCs on emerging AI capabilities (GEO, LLM visibility, BAM, synthetic testing, AI video) to make pragmatic build / buy / partner calls.
  • Experience translating Marketing user requirements into solutions, integrations and automated workflows; comfortable working alongside software providers, AI vendors and agencies day-to-day.
  • Understanding of metadata, taxonomies and content governance, with awareness of AI governance principles (brand-approved models, automated QA, responsible AI) in a global brand environment.
  • Strong communication skills, verbal and written, with the ability to balance technical depth for the audience and engage credibly with Marketing leadership and other business functions.
  • Pragmatic, outcome-focused and at ease with ambiguity – strategic when needed, hands-on when required. Based in Barcelona, Spain (hybrid office/home); occasional international travel as needed.
Responsibilities
  • Drive delivery of the Marketing AI roadmap – Marketing Brain, Workflow Management, Video Adaptation, GEO / LLM visibility, AI brand QA, AI Bunny tools – from kick-off to production, owning timelines, dependencies and decisions.
  • Manage and evolve the core Marketing application portfolio (Aprimo DAM, Salsify PIM, Duracell and Procell websites, legacy solutions) – finishing some deployments, keeping them stable, integrated and ready for new AI use cases.
  • Explore and evaluate emerging AI capabilities and vendors (LLMs, agents, adaptation platforms, AI pre-testing, LLM monitoring such as Profound, Azoma, Jellyfish, Evertune) through pilots and POCs; recommend what to scale, park or stop.
  • Partner with the AI Team to stand up the Marketing Brain: metadata standards, tagging, and integration of trackers, MMM, retailer insights and campaign reports so brand knowledge is AI-readable and reusable.
  • Deploy and improve AI-augmented workflows in Aprimo Work Management – standardized briefs, approval flows, audit trail – starting with a pilot region and scaling globally.
  • Lead project and change-request initiation across the Marketing IT and AI portfolio; serve as the escalation point and keep delivery moving end-to-end, leveraging PMO when relevant.
  • Support Generative Engine Optimization and AI shopping: PDP and .com content optimization, Share-of-Model and LLM visibility monitoring, feeding insights back into the roadmap.
  • Run support and operations: incident management, root-cause analysis, escalation, reviews and reporting; ensure development, configuration, interfaces, hosting and security follow Duracell standards; keep documentation current.
Desired Qualifications
  • Hands-on familiarity with Aprimo, Salsify, Aprimo Work Management, adaptation platforms (Hogarth, Celtra, Canva) and AI tools such as Claude, Gemini, Adobe Firefly / GenStudio, CreativeX, DragonFly, Profound, Jellyfish, Evertune.

Duracell makes and sells batteries and power solutions around the world. Its main products are alkaline batteries, rechargeable cells, specialty cells, and lithium coins that power everyday devices—from toys to remote controls to flashlights. A battery works by storing chemical energy inside its cells and releasing it as electrical energy when connected to a device; Duracell’s batteries are designed to provide steady, long-lasting power for a wide range of uses. The company differentiates itself by holding the top market share in consumer batteries, offering a broad product lineup, and maintaining a global presence with a reputation for reliability and strong distribution. Its goal is to provide dependable portable power and stay a leading supplier of batteries for consumers worldwide.

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$4.7B

Headquarters

Bethel, Alaska

Founded

1920

Get referred to Duracell

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • The June 2026 Messi Reboot retail launch gives Duracell fresh World Cup demand.
  • Duracell E-Charge plans £200 million investment and first sites in 2025.
  • Atlanta’s 110-job R&D relocation strengthens hiring, recruiting, and product-development execution in 2026.

What critics are saying

  • BASF’s April 2025 trade-secret lawsuit survived dismissal on April 28, 2026, extending discovery.
  • Duracell E-Charge’s UK debut bets on unproven EV infrastructure beyond batteries.
  • If BASF proves misappropriation, Duracell faces injunctions, damages, and partner distrust by 2027.

What makes Duracell unique

  • Duracell’s copper-top brand still dominates consumer batteries and commands global retail shelf space.
  • The April 2026 Messi campaign and June 2026 tattoo-printed packs create unmatched brand memorability.
  • Duracell’s Atlanta R&D headquarters opening in summer 2026 centers innovation near Georgia Tech.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Relocation Assistance

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
Booking Agent Info
Jun 9th, 2026
Lionel Messi stars in Duracell's "Messi Reboot" Retail Campaign.

Lionel Messi stars in Duracell's "Messi Reboot" Retail Campaign. June 9, 2026 Deal Type: Brand Partnership / Retail Campaign Announced: June 9, 2026 * Duracell has officially rolled out its limited-edition "Messi Reboot" battery packs nationwide at major retailers, marking the first time in brand history the company has printed an athlete's imagery, Messi's iconic leg tattoos, directly onto the battery cells. * The retail launch is the next phase of the "Built Different" campaign launched in April 2026, timed to the 2026 FIFA World Cup; a sweepstakes running May 1-August 30 lets fans win Messi-signed merchandise with any Duracell battery purchase at SoccerSweeps.Duracell.com. * This is Messi's first partnership with Duracell; the Argentine icon is also active this summer with Lowe's "Epically More Messi" campaign and a lifetime Adidas deal worth approximately $20 million annually. * Duracell's most recent high-profile celebrity activation before Messi was a viral Super Bowl spot featuring Tom Brady, which the brand has credited as the blueprint that led directly to this Messi platform. Duracell, the world's leading disposable battery manufacturer, has officially brought its "Messi Reboot" campaign to retail shelves nationwide. The limited-edition packs, featuring Lionel Messi's iconic left-leg tattoos printed directly onto each battery cell, are now available at major retailers across the country, ahead of this summer's 2026 FIFA World Cup. The retail rollout follows the spring launch of Duracell's "Messi Reboot" campaign, with the packs now positioned to capture fans ahead of this summer's premier global soccer event. The campaign's centerpiece is a 40-second spot in which Messi powers down on the pitch, a Duracell scientist rushes onto the field, and a fresh set of Duracell batteries brings the GOAT back to full tilt. For the first time, Duracell has integrated a partner's identity directly into the product design itself, blurring the line between marketing and product and turning the packaging into its own medium. A sweepstakes at SoccerSweeps.Duracell.com, running through August 30, gives fans a shot at signed Messi merchandise with any Duracell purchase. This is Messi's first partnership with Duracell. The 38-year-old Inter Miami CF star, who has confirmed 2026 as his final World Cup, is also fronting Lowe's "Epically More Messi" summer campaign, which includes a limited-edition 10-foot lighted Messi outdoor inflatable for loyalty members. On the battery brand's side, Duracell's last major celebrity activation was a Super Bowl spot with Tom Brady, which performed so well it directly inspired the Messi platform. As covered in Duracell's original "Built Different" campaign announcement, the partnership draws a direct parallel between Duracell's PowerBoost technology and Messi's elite-level performance and endurance. Duracell isn't just buying Messi's face, it's building a full summer platform around the world's most recognizable athlete at arguably the most culturally significant moment of his career. Printing his tattoos directly onto the batteries is a genuinely bold product move that turns a household commodity into a collector's item. The brand is clearly betting that the emotional gravity of Messi's final World Cup translates directly into retail lift, and the Brady Super Bowl playbook suggests they know how to execute this kind of big-swing celebrity moment. Does printing Messi's tattoos on the batteries make you more likely to buy them or is it a gimmick that fades fast? Could Duracell's "GOAT platform" strategy (Brady, then Messi) become a repeatable formula for other sports cycles?

Focus Efforts
Apr 30th, 2026
Berkshire's Duracell must face BASF suit over battery secrets, Judge rules.

Berkshire's Duracell must face BASF suit over battery secrets, Judge rules. Duracell, the battery maker owned by Berkshire Hathaway, must face a lawsuit accusing it of stealing trade secrets related to German chemical company BASF's lithium-ion battery technology. U.S. District Judge Gregory Williams on Tuesday rejected Duracell's bid to dismiss the... Your email address will not be published. Required fields are marked * Meta. FocusEfforts.com is A privacy by design organization. Focusefforts do not store information on users, as their privacy is its priority. As a result, Focusefforts is proud to be COPPA, FERPA, HIPAA, GDPR, WCAG, 508 and of course, ADA compliant. These strict standards ensure that every industry, including government & public sector, healthcare, IT & security, education, banking & financial, consumer & retail, hospitality and more, can benefit from providing their users with the most powerful suite of integrated accessibility solutions available.

ATP Service Online
Apr 30th, 2026
Berkshire's Duracell must face BASF suit over battery secrets, Judge rules.

Berkshire's Duracell must face BASF suit over battery secrets, Judge rules. By Y@DminG | April 30, 2026 | 0 Duracell, the battery maker owned by Berkshire Hathaway, must face a lawsuit accusing it of stealing trade secrets related to German chemical company BASF's lithium-ion battery technology. U.S. District Judge Gregory Williams on Tuesday rejected Duracell's bid to dismiss the ... Source: Claims Journal

Capital Analytics Associates
Mar 1st, 2026
Kristi Brigman, Chief Economic Development Officer, Metro Atlanta Chamber

Kristi Brigman, chief economic development officer, Metro Atlanta Chamber. In an interview with Focus:, Kristi Brigman, chief economic development officer of the Metro Atlanta Chamber, highlighted the importance of partnerships, talent development, and Atlanta's diverse economy in fostering a thriving business environment. "One of my favorite things about a company that is already here is knowing they could go anywhere else in the world - it's a strong endorsement from them to continue that growth in Greater Atlanta," said Brigman. Reflecting on the past year, what significant opportunities have you seen for the Metro Atlanta Chamber of Commerce and the region? Despite 2024 being an election year, which can mean less activity than other years due to an uncertain political environment, we landed a lot of exciting projects. One of those is Duracell, which announced its global headquarters for research and development in Midtown Atlanta. They are moving into Science Square, an awesome development adjacent to Georgia Tech. It is really exciting to see them focus their growth on Metro Atlanta from a research and development (R&D) perspective. They already have existing facilities here and have had much success in the region. One of my favorite things about a company that is already here is knowing they could go anywhere else in the world - it's a strong endorsement from them to continue that growth in Greater Atlanta. Another really exciting project was PBS Aerospace, which established its North American headquarters with manufacturing and some R&D operations in Roswell. Cargill also announced 420 new jobs and is already hiring, giving them a great stronghold. Lastly, AIG was another exciting project, with about 650 new jobs. We have a great relationship with AIG, but this is really their first major foray into the Metro Atlanta market, and we are so excited to welcome them here. Why are businesses and residents choosing to relocate or expand in Metro Atlanta? There are a variety of factors that companies are looking at. We are still a relatively inexpensive market compared to major cities like New York or some in California. We have a really competitive talent pipeline coming out of the university system and the technical college system. It is not only our world-class talent, but also our competitive cost of living. We also have a very strong quality of life. You can go two hours north and be in the beautiful North Georgia mountains, or a few hours south and enjoy the coast. It is a compelling story when you think about a company that might have to relocate employees. They want to ensure they are asking their employees to relocate to a place where they'll be happy and feel comfortable bringing their families. In addition to the talent pipeline and the general workforce, one of Atlanta's strengths is a diverse economy. Certain cities may be known as a financial hub or a tech hub, but Atlanta has such a variety of all types of companies. If you look at the Fortune 500 companies headquartered here, you really see that diversity, from UPS and The Coca-Cola Company to The Home Depot. There are so many different types of companies that play into our strengths and really help us in uncertain economic times. While one industry might struggle at times, Atlanta's economy remains generally strong because there is such a diverse group of companies located here. How do the educational and professional development opportunities provided by the chamber contribute to the growth of local businesses and their employees? The chamber has a dedicated talent team focused on workforce development, ensuring strong connections between companies, universities, and technical colleges. They have doubled down on addressing the challenges employers face by strengthening these partnerships and investing in long-term talent solutions. We look at the diverse group of companies and ask whether similar titles, roles, and skill sets are being requested. We aim to address that beyond just one title for one company, recognizing that there are large numbers of these titles and skills that need to be met for companies across the region. The Metro Chamber is great at listening and responding to the needs of the business community, making sure we are acting nimbly and doing what we can to address those needs. Atlanta really is a very strong place for recreational activities, especially as the quality of life is really good there. How do you prioritize and tackle such a diverse range of issues from transportation and public safety to education? We have an excellent infrastructure and transportation system here, and the 2026 FIFA World Cup is a great opportunity for Atlanta to be on the world stage once again. I am confident that we are going to do a great job as a region, especially since we host major sporting events all the time. We are fortunate that there are frequent events happening here, and so we have a long track record of successful execution of major sporting events. We just had a very successful college football playoff. All of these events involve groups working together, like the airport and our sports council, which helps to recruit those major sporting events. The sports council that sits at the Metro Atlanta Chamber has a major role in recruiting those events. Between the sports council, the airport, MARTA, city officials, and so many other individuals whose responsibility and goal is to make these events a success, we already have that framework built out. We feel pretty good about the ability to execute a successful World Cup experience in 2026. With a strong focus on networking and business exposure, can you share how these initiatives have tangibly benefited Metro Atlanta Chamber members? All of the economic development success we see in the region - and even more broadly across the state - is because of the strong partnerships that we have. When we are working to recruit a company to the region, we generally put together a team as our first step. We put together all of the people who need to be in the room and make sure everyone is up to date on things. When we put together a panel for a company that might be coming into town and wants to talk about hiring needs or the different types of particular industry needs, we generally know all the people who are going to be on the panel because we have worked together before. We have economic development contacts at each of the universities, the technical college system, and the government throughout the state, county, and city levels. It is a great network of people who are really working together to make sure that the region is successful in its recruitment efforts. Partnership is key to that. What are some of the biggest challenges for businesses and residents given recent economic changes? There are opportunities in areas like housing. The metro regions across the country are all talking about housing and the role it plays in our growth. At the end of the day, the Metro Atlanta region is very strong in that capacity compared to many regions. I do think about how economic development impacts housing, so it is a very relevant topic that presents ample opportunities. What are the top priorities and goals for the Metro Atlanta Chamber of Commerce over the next two to three years? We want to continue to be the strongest economic development organization and regional recruitment partner. In terms of challenges, the first things that come to mind are not unique to the region. I am thinking about our major sporting events and how to best utilize those as opportunities for economic development success and building a reputation as we are on the world stage. We have seen a lot of industrial investment over the last five years coming out of COVID, so I expect that the next wave of investment will likely be office projects. We are seeing a lot of activity in that space right now. We are well-positioned to recruit companies over the next few years. Gil Prado, Executive Director, Fulton Industrial CID

Solar&StorageXtra
Oct 15th, 2025
Duracell makes UK EV infrastructure market debut

Duracell makes UK EV infrastructure market debut. Duracell has announced its entry into the UK's electric vehicle infrastructure market with the launch of Duracell E-Charge, a new nationwide network of ultra-fast charging stations. The initiative aims to strengthen public charging provision and support the UK's accelerating shift to electric mobility. Backed by more than £200m in planned investment over the next decade, Duracell E-Charge is designed to improve accessibility, reliability and charging speed across the network. "Duracell has always been a trusted companion in people's lives, delivering long-lasting performance, uncompromising safety and a commitment to sustainability," said Javier Hernandez Reta, chief marketing officer at Duracell. "For decades, consumers have relied on us to go the extra mile. Today, electric vehicle drivers can travel even further, confidently and sustainably, with Duracell E-Charge leading the way." Operation of the new network has been licensed to Elektra Charge, a newly formed charge point operator, while The EV Network (EVN) will develop and fund the charging hubs. EVN has delivered several of the UK's largest EV charging sites and will bring its experience to the new rollout. "The need in the UK for faster, more reliable charging to keep pace with EV adoption is clear," said Reza Shaybani, CEO of The EV Network. "Duracell E-Charge is a direct response to that challenge. The EV Network has already delivered some of the UK's biggest charging hubs, and now we're bringing that expertise to one of the world's most recognised brands." The first six Duracell E-Charge locations are due to go live in 2025, with rapid expansion planned through 2026 and beyond. Sites will be located at strategic transport, retail and hospitality destinations. Offering charging speeds of up to 1,000 kW, Duracell E-Charge will feature high uptime, transparent pricing and multiple payment options, including contactless and plug-and-go. "Duracell has been powering people's lives for decades. Now, Duracell E-Charge will be powering their journeys," said Mark Bloxham, managing director. "Charging your car should be as simple as changing the batteries in your remote." This series covers the developing electric vehicles market of the UK and its increasing infrastructure, as the nation advances its net-zero goals. For all things EV, don't miss out on your free ticket to EVCharge Live UK - taking place 22-24 September 2026. Share this: