Simplify Logo

Full-Time

Commercial Account Executive

Posted on 8/6/2024

Contentful

Contentful

501-1,000 employees

Digital content management platform for businesses

Consumer Software
Design

Mid, Senior

Remote in USA

Category
Inside Sales
Sales & Account Management
Required Skills
Sales
Communications
Marketing
Requirements
  • 4+ years of B2B SaaS sales experience - a minimum of 2 years in a closing role
  • 2+ years of experience successfully selling complex technical software
  • Experience with a 'land-and-expand' sales model
  • Ability to understand the Contentful API and discuss outcomes with multi-threaded relationships across C-level stakeholders and highly technical individuals
  • Excellent oral and written communication and presentation skills
  • College degree (BA/BS)
  • Willingness to travel (up to 25%)
Responsibilities
  • Position, negotiate, and close new logo and expansion business ($50-500K ACV) in the North American territory
  • Meet quarterly and annual sales goals by developing an account strategy and pipeline, managing internal and client processes, maintaining sales reports, developing market and competitor knowledge, delivering presentations to customers, and creating sales proposals
  • Prospect and develop new business opportunities with existing customers and prospective customers
  • Manage RFI/RFQ requests with Contentful internal and customer teams
  • Refine and evolve our 'land-and-expand' model in collaboration with Sales, Partnerships, and Customer Success teams
  • Seek to understand the digital experience challenges of prospects and current customers while aligning the ROI of Contentful with those challenges to ensure a value based selling approach
  • Work closely with Sales Engineers and Solution Architects to uncover technical challenges and opportunities
  • Develop innovative proposals, position complex pricing structures and negotiate contracts and deal-closing requirements quickly and efficiently
  • Work closely with Customer Success & Marketing teams to ensure that best practices of Contentful are shared and implemented with the respective customers

Contentful provides a platform for digital content management that helps businesses create, collaborate on, and deliver content without needing to write code. Its main product is a content management system (CMS) that allows creative teams to efficiently manage digital content across various brands and channels, ensuring a consistent experience for users. This is especially useful for companies in e-commerce, digital marketing, and media, as it streamlines their content production and enhances team collaboration. Unlike many competitors, Contentful operates on a freemium model, offering basic features for free while charging for advanced capabilities. The goal of Contentful is to empower businesses to deliver high-quality digital experiences at scale.

Company Stage

Series F

Total Funding

$349.6M

Headquarters

Berlin, Germany

Founded

2013

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-1%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of Karthik Rau as CEO, with his extensive leadership experience, could drive strategic growth and innovation.
  • Contentful Studio's launch empowers digital teams to create and manage content more efficiently, potentially increasing user satisfaction and platform adoption.
  • The company's recognition as a Silver Partner by hedgehog lab highlights its strong market position and successful implementations.

What critics are saying

  • The competitive landscape of digital content management is intense, with numerous established players potentially limiting Contentful's market share.
  • Frequent leadership changes, such as the recent CEO appointment, can lead to strategic shifts that may cause uncertainty among employees and clients.

What makes Contentful unique

  • Contentful's freemium business model allows businesses to access essential features for free, making it accessible to a wide range of users compared to competitors with higher entry costs.
  • The platform's focus on enabling non-technical teams to manage digital content without coding sets it apart from traditional CMS solutions that require technical expertise.
  • Strategic partnerships, such as with hedgehog lab and SHOPLINE, enhance Contentful's capabilities in delivering comprehensive digital experiences.
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