Simplify Logo

Full-Time

Enterprise Sales

Confirmed live in the last 24 hours

Fay

Fay

1-10 employees

Affordable nutrition counseling with insurance coverage

Food & Agriculture
Hardware
Healthcare
Consumer Goods

Senior, Expert

San Francisco, CA, USA + 2 more

Category
Field Sales
Sales & Account Management
Required Skills
Sales
Responsibilities
  • Lead deals direct to employers
  • Help develop Fay Nutrition's Enterprise sales playbook and processes
  • Meet or exceed regional quarterly and annual deal targets
  • Build and maintain a healthy sales pipeline from your own prospecting efforts and by collaborating other channels

Fay Nutrition provides affordable nutrition counseling by connecting clients with qualified dietitians and nutritionists who accept insurance. This service significantly lowers the cost of professional nutrition advice, allowing clients to access sessions for as little as $10 or even for free, compared to the typical $300 fee. Fay operates both online and in-person, offering flexibility for clients who can choose between virtual consultations or face-to-face meetings. This hybrid model enhances client satisfaction and broadens market reach. Additionally, Fay supports dietitians and nutritionists by helping them get credentialed with insurance companies, which expands their client base and increases their revenue. The goal of Fay Nutrition is to make professional nutrition counseling accessible to everyone, particularly those managing chronic conditions or seeking general wellness.

Company Stage

Series A

Total Funding

$24.3M

Headquarters

Barrington, Illinois

Founded

N/A

Growth & Insights
Headcount

6 month growth

50%

1 year growth

50%

2 year growth

50%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $25M funding round led by prominent investors like Forerunner Ventures and General Catalyst will accelerate Fay's growth and market penetration.
  • Fay's platform has already attracted over 1,000 registered dietitians across 50 states, indicating strong network effects and scalability.
  • Partnerships with major insurers and companies like Google and Accenture enhance Fay's credibility and expand its reach to millions of potential clients.

What critics are saying

  • The reliance on insurance partnerships means any changes in insurance policies or coverage could significantly impact Fay's business model.
  • The competitive landscape in the healthcare and wellness sector is intense, requiring continuous innovation to maintain a competitive edge.

What makes Fay unique

  • Fay's unique partnership with insurance companies drastically reduces the cost of nutrition counseling, making it accessible to a broader audience compared to traditional models.
  • The hybrid model of both online and in-person consultations offers unmatched flexibility, catering to diverse client preferences and needs.
  • Fay's support for dietitians in starting or growing their private practices, including credentialing with insurance companies, sets it apart from competitors who do not offer such comprehensive professional support.