Marketing Campaign Specialist

What You'll Do

• AI-Enabled Platform Execution
• Operate and optimize HubSpot for email marketing, workflow automation, lead nurturing, audience segmentation, and ensuring data accuracy and platform optimization.
• Manage Qualified, ensuring proactive engagement with website visitors via AI chat, supporting lead conversion efforts, and enabling sales triggers.
• Execute account-based experiences and advertising through 6sense, leveraging AI insights for targeting, orchestration, advertising optimization, and personalization.
• Integrated Campaign Deployment
• Translate campaign briefs into executable assets across email, web, digital ads, and ABM platforms.
• Own the hands-on execution of email campaigns, nurture sequences, workflows, and landing page experiences.
• Ensure campaign assets and messaging are consistent and aligned across channels, including social, digital, and event/webinar-based touchpoints.
• Collaborate with the digital team to develop landing pages, paid social ads, and paid advertising campaigns.
• Work with the social media team to align posts with ongoing growth campaigns for consistent messaging and engagement.
• Manage the marketing calendar to ensure campaign schedules, launches, and key milestones are clearly planned, communicated, and aligned across teams.
• Campaign Orchestration & Testing
• Collaborate with campaign strategists to align execution plans with broader marketing objectives.
• Partner with the marketing ops analyst to design and implement A/B tests, performance tracking, and optimization plans across programs.
• Monitor and report on performance, delivering detailed reports, actionable insights, and tactical recommendations.
• Identify and recommend process improvements to enhance operational workflows, ensuring efficiency and consistency across campaigns.
• Audience Management & Engagement
• Build, maintain, and refine target audience segments for key campaign motions.
• Manage segmentation strategies to support high engagement, conversion rates, and pipeline acceleration.
• Continuously refine targeting and personalization tactics based on platform intelligence and performance data.
• Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals. 

What You Bring

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• 4+ years of experience in campaign management or a similar role, preferably in a B2B environment.
• Proficiency in managing marketing platforms: HubSpot and 6sense required. Qualified preferred.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent organizational and project management skills, with the ability to manage multiple tasks and meet deadlines.
• Effective communication skills and the ability to collaborate across teams.
• Familiarity with A/B testing, audience segmentation, and performance reporting.

Benefits + Perks

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance 
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match 
• Free access to TimelyCare virtual medical and mental health support 
• Mission-Driven Purpose with a Supportive Team Culture