Compensation Overview

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ’action’ into ’outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the growing Kinesso Commerce team as Associate Director. In this role you will be responsible for managing a team in developing, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You will support the Director in the strategic and tactical development of each retail plan. Will work closely with Planning and Buying teams to allow for holistic Commerce media function.

Kinesso Commerce is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine, a billboard driving shoppers to a Walmart store, buying digital ads on Amazon or a Kroger.com site, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client’s commerce/shopper/customer marketing teams—our end goal measuring product sales both online and in-store.

Responsibilities

Strategy & Execution

• • Responsible for the strategy and the audience insights being funneled down into the tactical media plan
  • Ensures strategic consistency across all elements of plan development and implementation 
  • Develops, presents, manages and measures commerce media programs and defines program objectives and strategies consistent with brand marketing objectives 
  • Recommends targeted, innovative media vehicles consistent with media strategies ranging from RMNs to 3^rd party partners
  • Responsible for managing approval timeline internally and within client organization and retailers, ability to push back and pivot as needed

• Creates client ready materials and delivers client communications 
• Manages and oversees day to day client requests and delegate to appropriate team members as necessary
• Ensure accuracy of all deliverables (e.g. client documents, budget stewardship/management/client billing)
• Ability to tailor client presentations to the audience (i.e. Senior Level vs. Junior Level)
• Understanding the underlying client needs and recommending solution / path forward. Once aligned clearly directing internal team and managing deliverables with client

• • Develops buying guidelines and supervises buying process and stewardship for media programs
  • Ability to take learnings from previous campaigns and apply to next campaign
  • Oversees both media & sales metrics evaluation and optimization recommendations 
  • Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction 

Relationships

• • Oversees relationship with media partners and leads negotiation of commerce media for specific programs 
  • Maintains relationships and sets client’s expectations, ensuring timely creation & delivery of work 
  • Assists in managing team performance to achieve desired results by defining roles and responsibilities for the Associates & Sr Associates

 Training/Development

• • Ensures knowledge sharing across internal teams, open communication & provides thought leadership 
  • Identifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including commerce media expertise 
  • Responsible for leading and training team in Kinesso ways of working and planning fundamentals, effectively communicating agency goals, managing workloads and providing performance feedback and career development support.
  • Be aware of level of knowledge and experience on your team, where you need to spend extra time vs. let team members run with projects

Knowledge

• • Bring commerce expertise and POV to the table when you are pulled into a work session/ brainstorm/ group project
  • Seeks out information to remain current on media trends and shares with team members with relevant implications/potential opportunities

Required Skills & Experience

• 5-7 years of working experience required, with 3+ years experience in a people manager role; strong ability to delegate, train, and support direct reports
• Ability to manage team, both upwards and downwards, to ensure cross team communication
• Agency and/or Commerce media experience preferred 
• Proven knowledge of media planning & planning with use of research tools and resources 
• Proven experience in writing and presenting relevant information to client audience 
• Excellent written and verbal communication skills and proven problem solving ability 
• Can carry conversations with clients easily 
• Self- sufficient and problem solver 
• Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment
• Proficient in Microsoft Office (Excel, PowerPoint, etc.)

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.