Vice President

Are you a movement maker? Are you seeking new and exciting career opportunities?

Here is what you need to know about the job:

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VP of Marketing will lead and oversee all of the company’s marketing efforts from creative to operations.  This role may include developing year-long strategic plans, creating and executing campaigns, managing budgets, and leading projects and staff.  Responsible for designing, creating, and delivering marketing assets to support the growth and expansion of Whalen’s products. The ideal candidate would have the ability to translate data and research that drives branding and product development. The ideal candidate should be able to develop sales presentations and provide reports based on information collected such as marketing trends, competition, new products, and pricing.

Responsibilities

• Develop and manage annual marketing strategies, budgets and plans.
• Creating or executing promotional campaigns.
• Overseeing marketing team members responsible for various segments or projects.
• Ensuring compliance with laws and regulations governing marketing efforts (e.g., SPAM, private customer information)
• Strategic thinking and leadership to develop new ways to reach consumers and grow the business.
• Knowledge about current market trends.
• Develop and execute digital marketing strategies including: Search engine optimization (SEO), Pay-per-Click (PPC) advertising, Social media marketing , email marketing and content marketing.
• Work well under pressure, flexibility, and meet deadlines.
• Perform research and analyses with a variety of tools to gain insights and shape marketing strategy.
• Analyze digital marketing metrics and ROI to inform marketing decisions and optimize marketing spend.
• Manage external vendors to produce market research and trend reports as needed.
• Develop and execute content marketing strategies including: blogging, video production, photography, case studies.
• Create reports on critical metrics for content creation, market value, and other KPIs
• Manage maintenance of brand website and branded social media efforts.
• Collaborate with cross-functional teams, including sales teams and product development teams to develop the right digital marketing campaigns to drive sales growth.
• Oversee the development and maintenance of the company’s brand identity, including logos, messaging and visual assets.
• Oversee the development and maintenance of the company’s website including content creation, user experience and search engine optimization.

Required skills and qualifications

• Experience with product launches or integrated marketing campaigns.
• Must have strong time management and organizational skills.
• 10-15 year’s experience in Marketing
• Excellent communication and presentation skills
• Working knowledge of market research, surveys, and data analytics
• Proficiency with content management systems
• Experience in planning and leading initiatives
• Ability to collaborate and work effectively across functions/departments/teams while building trusted relationships and positively influencing others
• Strong verbal and written communication skills

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, business, communications, advertising, or related field
• Proficiency with Adobe Creative Suite
• Previous experience with CRM systems, Microsoft Office, and SharePoint desired
• Experienced with A+ content creation; specific Syndigo CXH experience a plus
• Experience with warehouse club retailers or manufacturing companies is a plus.

If this sounds like you, Apply Now!

As an equal opportunity employer, we shall consider all applicants regardless of gender, age, religion, marital status, race, sexual orientation, disability, disease, pregnancy, or trade union and/or political affiliation, and disregard all factors deemed inappropriate by local law and the International Labor Organization’s Declaration on Fundamental Principles and Rights at Work.