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Ecommerce Manager
Posted on 11/16/2022
United States
Experience Level
Desired Skills
Data Analysis
Data Science
Google Analytics
Lead Generation
Social Media
  • Collaborate cross-functionally to develop conversion rate optimization strategies that drive improvements in lead generation and revenue
  • Robust ecommerce strategy and business plan, which aligns to FBN's digital ambitions
  • Strong ecommerce conversion rates, underpinned by data analysis, improved customer retention and onsite optimization strategy
  • Use data-driven insights to propose and design future tests
  • A well-considered promotional strategy, including discounts and conversion tactics created alongside the Product Marketing team, in order to hit daily, monthly and annual targets
  • Establish KPI's and develop reporting using internal programs (such as Tableau, Salesforce, Google Analytics, etc.)
  • Regular insightful analysis of ecommerce performance which is action-orientated and clearly communicated to senior stakeholders
  • Collaborate with teams responsible for SEM, email, social media and other inbound channels in order to optimize each conversion path
  • Develop keen understanding of our buyers and their digital journeys and enable vertically and contextually optimized and personalized experiences
  • Measure the effectiveness of testing efforts through close partnership with analytics and data science teams
  • Well-managed product uploads and categorization, tailored to agricultural markets and product strategy
  • Monitor industry changes and translate those into actionable recommendations
  • Develop conversion and user experience strategies that are rooted in data and consumer behavior analysis that are aligned to objectives and measurable goals
  • Previous experience in the agricultural sector, specifically financial services or insurance
  • Experience with Contentful
  • Experience with NetSuite
Desired Qualifications
  • 8 years ecommerce experience working with product data feeds, Google Shopping, and Facebook Marketplace, preferably with agriculture organizations and a Bachelor's degree and 6 years experience and a Masters Degree or 12+ years experience in lieu of a degree
  • Strong ecommerce experience in a similar fast-paced commercial environment and industry
  • Highly competent working with data analysis tools
  • Experience managing trading activity on digital platforms e.g. promotions, events, delivery promos, digital marketing spend etc
  • Understanding of the impact of pricing optimization and conversion best practice
  • In-depth experience with website analytics tools (e.g, Google Analytics, Tableau, Amplitude, Marketo)
  • Ability to adapt and enthusiasm for a fast-paced environment
  • Measure weekly and monthly funnel fluctuations, conversion rates, visitor trends, etc., develop a set of standardized dashboards and reports in NetSuite, Salesforce and GA
  • In-depth understanding of segmentation and targeting
  • Solid experience in building audiences (contextual/behavioral/industry)
  • Analysis of quantitative data (web metrics, revenue reporting, etc.) and qualitative data (surveys, screen recordings, etc.) to develop insights about the user
  • Basic understanding of HTML, CSS, and JavaScript
Farmer's Business Network

501-1,000 employees

Agriculture commerce
Company Overview
Farmer's Business Network is on a mission to create a future of farming that puts Farmers First by democratizing information, providing unbiased analytics and creating competition for farmers’ business.
  • In Sickness And In Health - We offer a robust medical, dental and vision plans to all full time employees and their families. We even offer discounted pet insurance!
  • Work Hard Play Harder - Unlimited time off so you can take time off when you need time off. It's important to rest and recharge.
  • Adulting Time - We care about your future so we offer 401(k), pre-tax benefits, income protection plans and money management tools such as Personal Capital & SoFi.
  • A Piece of the Pie - All of our full time employees are offered equity as part of their benefits package.
Company Core Values
  • Act like an owner
  • Be a great team
  • Serve Family Farmers