Simplify Logo

Full-Time

Product Manager

General

Confirmed live in the last 24 hours

VerticalScope Inc.

VerticalScope Inc.

51-200 employees

Operates cloud-based platform for online communities

Consumer Software
Consumer Goods

Senior, Expert

Remote in Canada

Category
Product Management
Product
Required Skills
Sales
Communications
Marketing
Data Analysis
Requirements
  • 5+ years of product management experience in a consumer Internet company, working directly with software engineers, designers, and marketers
  • Experience launching and growing products or meaningful features
  • Proficient with data analysis and traffic/visitor analytics
  • Excellent communication and coordination skills within a team and cross-departmentally
  • Experience with a/b testing and experimentation
  • High adaptability in a fast-paced environment
  • Ability to travel between Canada and the US periodically
Responsibilities
  • Develop the core value proposition, MVP requirements, experiment roadmap, and acquisition and growth strategy for the desktop app
  • Understand and prioritize the core needs of our communities & their members
  • Define the core value proposition, requirements, and success metrics for experiments, prototypes, and MVPs
  • Organize and communicate your product’s roadmap to the rest of the organization
  • Present product strategy and learnings to executives and other leaders
  • Work effectively across functions (Design, Engineering, Product Marketing, Product Operations, Community Management, Sales)
  • Other related responsibilities and ad hoc projects as negotiated and needed to meet the ongoing needs of the company

VerticalScope builds and operates a cloud-based digital platform for online enthusiast communities, focusing on areas like automotive, outdoor activities, and technology. The company acquires established online forums, integrating them into its platform to leverage existing user bases and content. This allows VerticalScope to efficiently scale while preserving the unique aspects of each community. Revenue is generated primarily through advertising, targeting the engaged audiences of these niche communities, and through premium memberships that offer enhanced features and an ad-free experience. VerticalScope aims to serve highly engaged users with specialized interests, making it a significant player in the digital community space.

Company Stage

IPO

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

1999

Simplify Jobs

Simplify's Take

What believers are saying

  • VerticalScope's recent earnings beat and upward analyst forecasts indicate strong financial health and growth potential.
  • Being listed in Comscore’s Top 10 Social Media Platforms in North America enhances VerticalScope's visibility and attractiveness to advertisers.
  • The acquisition of Threadloom and Paddling.com demonstrates VerticalScope's commitment to expanding its portfolio and enhancing its data-driven capabilities.

What critics are saying

  • The reliance on advertising revenue makes VerticalScope vulnerable to fluctuations in the digital advertising market.
  • Integrating multiple acquired communities poses challenges in maintaining the unique characteristics and user engagement of each community.

What makes VerticalScope Inc. unique

  • VerticalScope's focus on acquiring and integrating niche online communities allows it to leverage existing user bases and content, setting it apart from competitors who build communities from scratch.
  • The company's cloud-based digital platform ensures scalability and efficient management of multiple communities, unlike traditional forum hosting services.
  • VerticalScope's integration with The Trade Desk's OpenPath provides advertisers with a direct path to premium, highly engaged audiences, enhancing its advertising appeal.