Full-Time

Product Manager

Consumer Web

Posted on 11/8/2024

VerticalScope

VerticalScope

51-200 employees

Operates cloud-based platform for online communities

Consumer Software
Consumer Goods

Compensation Overview

CA$120k - CA$170kAnnually

Mid, Senior

Remote in Canada

Remote-first company with offices in Toronto, ON, Canada, and the United States.

Category
Product Management
Product
Required Skills
Agile
Product Management
Data Analysis
Requirements
  • Minimum five years of work experience in a consumer product company, including at least three years of product management experience
  • Experience working directly with software engineers, designers, and marketers
  • Experience running agile ceremonies and sprint planning
  • Experience launching and growing products or meaningful features
  • Proficient with data analysis and traffic/visitor analytics
  • Excellent communication and coordination skills within a team and cross-departmentally
  • Experience with a/b testing and experimentation
  • High adaptability in a fast-paced environment
  • Ability to travel between Canada and the US twice a year
  • Bachelor’s degree in Engineering, Computer Science, or a related field
Responsibilities
  • Develop the core value proposition, MVP requirements, experiment roadmap, and acquisition and growth strategy for the desktop app
  • Understand and prioritize the core needs of our communities & their members
  • Define the core value proposition, requirements, and success metrics for experiments, prototypes, and MVPs
  • Organize and communicate your product’s roadmap to the rest of the organization
  • Present product strategy and learnings to executives and other leaders
  • Work effectively across functions (Design, Engineering, Product Marketing, Product Operations, Community Management, Sales)
  • Other related responsibilities and ad hoc projects as negotiated and needed to meet the ongoing needs of the company

VerticalScope builds and operates a cloud-based digital platform for online enthusiast communities, focusing on areas like automotive, outdoor activities, and technology. The company acquires established online forums, integrating them into its platform to leverage existing user bases and content. This allows VerticalScope to efficiently scale while preserving the unique characteristics of each community. It generates revenue primarily through advertising, targeting the highly engaged audiences of these niche communities, and through premium memberships that offer enhanced features and an ad-free experience. VerticalScope's goal is to serve deeply interested enthusiasts by providing a space for their passions and interests.

Company Stage

IPO

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

1999

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-3%

2 year growth

-30%
Simplify Jobs

Simplify's Take

What believers are saying

  • VerticalScope's recent earnings beat and upward analyst forecasts indicate strong financial health and growth potential.
  • Being listed in Comscore’s Top 10 Social Media Platforms in North America enhances VerticalScope's visibility and attractiveness to advertisers.
  • The acquisition of Threadloom and Paddling.com demonstrates VerticalScope's commitment to expanding its portfolio and enhancing its data-driven capabilities.

What critics are saying

  • The reliance on advertising revenue makes VerticalScope vulnerable to fluctuations in the digital advertising market.
  • Integrating multiple acquired communities poses challenges in maintaining the unique characteristics and user engagement of each community.

What makes VerticalScope unique

  • VerticalScope's focus on acquiring and integrating niche online communities allows it to leverage existing user bases and content, setting it apart from competitors who build communities from scratch.
  • The company's cloud-based digital platform ensures scalability and efficient management of multiple communities, unlike traditional forum hosting services.
  • VerticalScope's integration with The Trade Desk's OpenPath provides advertisers with a direct path to premium, highly engaged audiences, enhancing its advertising appeal.

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