Sr. Affiliate Marketing Manager

The Affiliate Marketing Lead is responsible for building, launching, and scaling Klaviyo's affiliate marketing program to drive customer acquisition and revenue growth. You'll develop a comprehensive affiliate strategy, establish our presence on key platforms, and cultivate relationships with a diverse ecosystem of partners - from influencers and content creators to agencies and developers. This high-visibility role balances strategic planning with hands-on execution, working cross-functionally to deliver measurable business impact. As Klaviyo continues its growth trajectory, this position offers a unique opportunity to shape a critical customer acquisition channel from the ground up.

How You'll Make a Difference

Build and Launch Klaviyo's Affiliate Program:

• Develop the strategic roadmap, infrastructure, and operational processes for Klaviyo's affiliate marketing program
• Select and implement appropriate affiliate platforms and tracking technologies
• Design and optimize commission structures and incentive programs to maximize partner performance and program ROI

Grow and Diversify the Partner Ecosystem:

• Identify, recruit, and onboard diverse affiliate partners including influencers, micro-agencies, developers, creators, advisors, bloggers, and content creators
• Create targeted outreach strategies for different partner segments
• Develop specialized programs to address unique needs of various partner types

Drive Partner Success and Engagement:

• Create comprehensive onboarding materials, enablement resources, and promotional assets to set partners up for success
• Implement a partner communications strategy to maintain engagement and share program updates
• Develop strong relationships with top-performing affiliates to optimize performance and increase program loyalty

Execute Results-Driven Campaigns:

• Collaborate with partners to design and launch high-impact promotional campaigns aligned with Klaviyo's marketing calendar
• Implement effective tracking and attribution models to accurately measure performance across customer journey touchpoints
• Continuously optimize campaigns based on performance data and partner feedback

Ensure Program Compliance and Quality:

• Establish clear guidelines and monitor affiliate activities to ensure brand safety and regulatory compliance
• Implement quality control processes to maintain program integrity
• Collaborate with legal and compliance teams on terms, conditions, and regulatory requirements

Optimize Program Performance:

• Build comprehensive reporting and analytics to track key program metrics and KPIs
• Analyze performance data to identify trends, opportunities, and optimization strategies
• Provide actionable insights to both partners and internal stakeholders
• Forecast and manage program budget, ensuring optimal resource allocation for maximum ROI

Drive Cross-Functional Collaboration:

• Work closely with Marketing, Sales, Product, and Customer Success teams to align affiliate initiatives with broader business goals
• Serve as the internal advocate for affiliate marketing and educate stakeholders on program value and performance
• Collaborate on integrated marketing campaigns that leverage the affiliate channel
• Perform other related duties as assigned

Who You Are

• 8-12 years of marketing experience, with significant focus on affiliate/partner marketing
• Proven track record building and scaling successful affiliate programs, preferably in SaaS, e-commerce, or marketing technology
• Experience with major affiliate networks and platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.)
• Strong analytical mindset with experience using data to optimize program performance and demonstrate ROI
• Deep understanding of affiliate marketing attribution models and tracking technologies
• Experience creating compelling content and resources to drive affiliate engagement and performance
• Knowledge of compliance and regulatory considerations in affiliate marketing
• Ability to translate complex technical products into compelling affiliate marketing opportunities
• Experience integrating affiliate programs with broader marketing strategies
• Strong negotiation skills and ability to build relationships with diverse partner types
• Exceptional communication skills for engaging both internal and external stakeholders
• Bachelor's degree in Marketing, Business, or related field preferred; equivalent work experience accepted

What Success Looks Like:

• Launch a distinctive affiliate program that attracts top-tier partners within 90 days
• Build a diverse, high-performing partner ecosystem representing multiple segments
• Establish affiliate marketing as a scalable, high-ROI acquisition channel for Klaviyo
• Position Klaviyo's affiliate program as a preferred partner opportunity in the marketing technology space
• Drive measurable pipeline and revenue contribution through the affiliate channel

Why You'll Love This Role:

• Opportunity to build and scale a strategic affiliate program for a high-growth marketing technology leader
• Chance to work with cutting-edge marketing automation technology and innovative partners
• Ability to make a direct revenue impact through a high-visibility program
• Collaborative environment with cross-functional exposure across marketing, sales, and product teams
• Career growth path as the program and team expands
• Autonomy to shape and direct strategy with support from leadership