Content Programming Manager

Job Posting Title:

Content Programming Manager

Req ID:

10111854

Job Description:

The Direct-to-Consumer Team seeks a Content Programming Manager who will help support business and editorial priorities to achieve our engagement objectives across Disney+ and Hulu, with a focus on driving Hulu KPIs. The role will work with a team of Hulu Content Programmers to create and execute on-platform campaigns and promotions. The right person for this role has familiarity with content management systems, visualization tools, and project management tools. Candidates should also have enthusiasm for growth and a broad knowledge of television, film, and popular culture. If you are curious, decisive, and flexible, this role could be the perfect fit for you.   

WHAT YOU’LL DO

• Program, test, and optimize curation across Hulu and Disney+ to best serve the needs of our viewers and the business

• Monitor editorial campaign and upsell pacing and performance to identify optimization opportunities

• Partner with insights, data, and analytics teams on experiment design, data collection, and measurement

• Contribute to title campaign ideation, planning, tracking, and communication across teams and the larger organization

• Manage title prioritization and targeting strategies using audience segmentation tools

• Maintain thorough documentation of processes and identify workflow efficiency

• Troubleshoot creative with partners, standards and practices, and other stakeholders

• Cover evening and weekend programming events, when needed

• Collaborate with team members on ad-hoc programming strategies

WHAT TO BRING

• 3+ years of experience in content programming, curation, product, audience development, or streaming television

• Familiarity and comfort with using data to make informed decisions by using Tableau, Looker, Conviva, Excel, Google Sheets, etc.

• Excellent communication abilities, including comfort presenting to large groups

• Outstanding attention to detail and follow-through

• Quick learner; critical thinking, analytical, and problem-solving skills

• Desire to work in a fast-paced, constantly changing environment

• Ability to balance multiple projects simultaneously, change priorities seamlessly, and remain calm under pressure

• Experience and success growing various audiences across different platforms

• A love of television and movies

NICE-TO-HAVES

• Previous experience working in streaming television

• Strong understanding with Airtable

The hiring range for this position in CA is $85,800.00 to $115,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Direct to Consumer

Job Posting Primary Business:

Disney Plus

Primary Job Posting Category:

Direct-to-Consumer Content Merchandising

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Glendale, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2025-03-04