Full-Time
Creator Relations Manager
Influencer Marketing
Viral Nation
501-1,000 employees
Influencer marketing and social media partner
Compensation Overview
CA$70k - CA$80k/yr
Canada
In Person
 Growth & Marketing (1) |
|---|
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- Is an active participant and consumer of the social media industry
- Must possess 3+ years of experience with Influencer Marketing, Business Development, or in a sales environment, with a dual focus on creator cultivation and client-facing involvement including the ability to develop and deliver compelling decks and presentations.
- Demonstrate knowledge of, and prior experience with, analyzing social media metrics to make informed strategic decision-making (CPM, CPV, CTR, Conversion Rate)
- Demonstrated ability to build and maintain strong industry relationships, including established networks with creators and talent agencies, to enhance talent discovery and campaign execution
- Strong negotiation and relationship-building skills with creators/influencers and agencies
- Strong organizational skills with high attention to detail and the ability to manage multiple campaigns and a vast volume of creators/influencers at any given time simultaneously
- Excellent communication (full proficiency in English) and interpersonal skills
- Previous experience with Hubspot, Monday, Creator Discovery Tools, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus
- Source potential content creators/influencers through online channels (e.g. social platforms and professional networks) across gaming, technology, lifestyle and entertainment verticals, ensuring alignment with diverse client briefs and campaign objectives
- Develop and execute negotiation strategies for all partnerships, ensuring competitive pricing through market analysis and performance data
- Manage the end-to-end process of sourcing, drafting proposals, finalizing agreements, and managing multifaceted compensation structures (including flat fees, performance incentives, and value-in-kind)
- Communicate the unique value proposition of our clients to agencies and creators through meetings, presentations, and marketing materials
- Provide general assistance to the team with ongoing projects for our broad Client base
- Work closely with the Marketing and Talent divisions to address gaps in our Talent inventory
- Establish a living database and record of all Talent to be leveraged for procurement and/or monitoring growth for later engagement
- Engage daily with social platforms to identify trends, up-and-coming creators, and cultural moments that can be leveraged for impactful client partnerships
- Provide support on influencer strategies for proposals and pitches, offering insights into target influencer verticals within the market and content verticals to secure impactful partnerships
- Work closely with teams to strategize and execute influencer campaigns to exceed client expectations
- Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations
- Previous experience with Hubspot, Monday, Creator Discovery Tools, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus
Viral Nation is a social media and influencer marketing agency that combines influencer campaigns with paid performance media, owned social channels, and creative content services for brands. It uses machine learning and AI-powered technology to plan, optimize, and safely transition brands to a social-first approach, blending organic and paid efforts to boost social commerce. The company differentiates itself with proprietary tech and an end-to-end service across influencer collaborations, paid media, ownership of social ecosystems, and creative production, delivering measurable results like higher ROAS and lower CAC. Its goal is to help brands become social-first, maximize social media value, and achieve predictable revenue growth through influencer marketing and paid/social strategies.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$183.3M
Headquarters
Chicago, Illinois
Founded
2014
Get referred to Viral Nation
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Simplify's Take
What believers are saying
- Viral Nation launched AI Discovery on August 10, 2026, with 84% prompt visibility.
- Its own test produced 256% AI referral traffic growth and $17 million attributed pipeline.
- N4XT named Viral Nation exclusive social partner for NYFW, LAFW, and BEAUTYDAYS on September 9, 2025.
What critics are saying
- Revelio shows headcount fell to 399 in Q1 2025 before recovering to 503.
- Glassdoor ratings sit at 2.5 stars, with frequent layoffs and weak culture scores.
- AI Discovery commoditizes agency work; OpenAI and Google can absorb brand-discovery layers by 2027.
What makes Viral Nation unique
- Viral Nation’s SocialAI stack ties creators, community, and measurement into one operating model.
- Its 5,000-plus buyer network gives creators direct monetization and brand-safety controls.
- Rocket named Viral Nation its first social AOR on August 12, 2025.
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Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↓ -5%Viral Nation has launched AI Discovery, a generative engine optimisation offering designed to help brands shape how AI systems understand and recommend them to consumers. The service addresses the shift in consumer behaviour towards using AI platforms for brand discovery and recommendations. The offering combines technical optimisation, content strategy, creator ecosystems and community engagement into an integrated model. It consists of five modules: diagnostic, foundation, signal, measurement and integration. Before the external launch, Viral Nation tested the methodology internally over 18 months, achieving 84% prompt visibility, 52% share of voice in mentions, 256% growth in AI referral traffic and $17 million in attributed pipeline. The service is available now and complements Viral Nation's existing social-first agency and technology offerings.
Plus Company appoints Alice de Vries as VP, Marketing and Communications to lead its go-to-market. by Cossette Brands no longer buy agency services discipline by discipline. They buy outcomes. Delivering them requires creativity, media, data and technology to work as one. That shift is redefining how agencies go to market, and why Plus Company has appointed Alice de Vries as Vice President, Marketing and Communications for its agencies, including flagship Cossette. A go-to-market leader shaped by creative, social, and emerging technologies, she will lead a more integrated, client-facing approach designed to make the network's full offering easier to understand and act on. In her new role, de Vries will translate what brands need into what Plus Company delivers, turning a complex, multi-disciplinary offering into clear, compelling and actionable solutions. She will lead go-to-market strategy, marketing and communications, helping clients access and leverage the network's capabilities, from Cossette's creative, media and production expertise to Munvo's martech and transformation offering, as well as Plus Company's investments in media tools, agentic AI and its partnership with Gemini Enterprise. Her mandate is to ensure the network shows up as one: coherent, coordinated, and built to drive business impact at the intersection of creativity, technology and business impact. As client expectations continue to evolve, this role will help shape how Plus Company brings its integrated model to market. De Vries joins from Viral Nation, where she served as EVP, Go-to-Market, Marketing and Communications, building a track record of category-defining work, including industry-first formats such as a live Super Bowl ad show that drove measurable engagement and brand visibility. She previously served as COO of early-stage company Tiary through its successful exit, and spent five years at Publicis Groupe UK leading creative work for Procter & Gamble. "Plus Company is building an end-to-end strike force that spans across creative, media, and marketing technology, and our recent client wins show that model is working. Alice brings the ambition and clarity to translate that into something clients actually feel, turning what a brand needs into what our whole network delivers." Mélanie Dunn, President of Plus Company Canada and CEO of Cossette "I've spent my career making brands and agencies impossible to ignore. What convinced me here is that Plus Company and Cossette aren't just talking about creativity, data and technology working together. They're building it with every client partner, and that's exciting. My job is to be the voice that makes that connection obvious to every brand we work with in unforgettable ways." Alice de Vries, VP Marketing and Communications
Viral Nation launches The Culture Quotient measurement at Brandweek. Viral Nation's new measurement offering looks to replace impressions. There's big news to come out of Monday's edition of ADWEEK's Brandweek in Atlanta: Viral Nation is announcing the launch of its new proprietary measurement framework, The Culture Quotient, CQ. The framework is a first-of-its-kind offering for measuring cultural relevance and business impact, according to Viral Nation. CQ utilizes advanced AI and social intelligence to measure how a brand is represented in culture, translating social signals - such as engagement growth, conversation volume, and sentiment - to tangible results. "The Culture Quotient is the next evolution of measurement. It's benchmarkable, trackable, and tied directly to business outcomes," said Joe Gagliese, Viral Nation CEO. "It's a framework that tells brands not just how loud they are, but how deeply they resonate in culture." CQ is looking to replace traditional social metrics like earned media value (EMV) and impressions, which only measure visibility, not value. According to Viral Nation, these measurement methods show reach rather than resonance. "Culture drives business," said Richelle Batuigas, Viral Nation's executive vice president, business intelligence and data strategy. "When brands connect authentically to what people care about, we see it in the data - consideration, loyalty, sales. The Culture Quotient finally gives marketers a way to see and scale that connection." With social media as the main playground for relevance, Viral Nation notes that its data consistently shows that when people perceive a brand as culturally relevant, it drives everything from consideration to purchase intent and loyalty. According to the company, cultural connection is the new currency of trust. "We realize [EMV] is a metric that doesn't actually give us true insight into performance or cultural relevance," Batuigas told ADWEEK. "That's why we want to do away with it and introduce this new score that actually gives you true insight." For Batuigas, the value comes down to measuring the impact of all communication and going beyond quantity. "It's about thinking more deeply about the quantity and the quality, and also about how you arrived at those outcomes so you can drive better results and better connections," Batuigas said. Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.
Viral Nation's first work as Rocket's social AOR arrived earlier this year during the Super Bowl.
Vertiqal Studios, North America's largest gaming and lifestyle social media channel owner, has partnered with influencer marketing leader Viral Nation to enhance its content creation and revenue streams.