What You’ll Do

• Oversee and drive lead generation and field marketing plans to support Veeva revenue objectives of growing existing base and acquiring new customers
• Build field marketing plan, working with product marketing, to meet revenue objectives. 
• Own development and successful execution of targeted marketing programs that include but are not limited to events, webinars, demand campaigns/nurture programs, digital advertising, social media, etc. 
• Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs.
• Understand complex buying/selling processes involving multiple decision-makers
• Oversee the timely execution of demand generation and field marketing plans
• Measure campaign effectiveness based on appropriate KPIs and present program 

Requirements

• 5+ years experience in marketing and demand generation for enterprise software or cloud-based solution provider 
• Experience in building and executing integrated marketing programs, managing program budgets, and reporting
• Proven ability to build relationships and collaborate across stakeholders
• Content marketing experience, including blog posts, email campaigns, whitepapers, case studies to support integrated marketing campaigns 
• Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical
• Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details
• Excellent oral and written communication skills
• Proven ability to excel in a dynamic, fast-paced environment is extremely important
• Excellent team player with a positive attitude and a strong sense of ownership
• Experience with sales and marketing automation systems
• Proven ability to build relationships across a number of stakeholders including sales, SDR, customer success, subject matter experts, and product marketing
• Bachelor’s degree required

Nice to Have

• Experience with salesforce.com, Pardot, and LinkedIn preferred
• Life sciences industry experience is a plus