Full-Time
Tatari
201-500 employees
Data-driven platform for TV advertising optimization
Compensation Overview
$140k - $170k/yr
Senior
New York, NY, USA
Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION
- 5+ years in SDET or Test Automation QA Engineer using object-oriented design and coding skills at a start-up environment.
- BS/MS in Computer Science, Engineering, or related technical discipline.
- Strong proficiency in Python is essential, as well as solid understanding of SQL and relational databases, including cloud-hosted databases such as AWS.
- Experience implementing test automation frameworks for UI, API, micro services, and data pipelines using any test automation tools, such as Playwright, REST-Assured, and Great Expectations.
- Detail oriented with a passion for testing, a high degree of self motivation, an unwavering commitment to excellence, and an excellent work ethic.
- Good verbal and written communication skills.
- Own the quality of software releases
- Design and development a test automation framework for both back end systems, data pipelines, and front end components using modern tools and technologies
- Partnering with engineers, data scientists, and product managers to debug complex issues
- Create and maintain a full suite of data driven automation tests for regression, functional, performance, load, and stress testing
- Collaborate with the engineering team, and/or relevant stakeholders, to improve the functional code coverage of our automation suite in every product release
- Create and maintain comprehensive test plans and test specifications to reduce launch regressions
- Execute manual and automated tests against the test plan, record defects, verify fixes, and propose enhancements to engineering teams as necessary
- Partner with SRE to construct the necessary test environment and QA Lab including installation and management of web server, application server, database, and operating system
- Prefer candidates with experience testing very high volume web applications with a large component of back end analytics and data processing
Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights, allowing for flexible management and performance measurement of campaigns. The company's goal is to transform TV advertising into a more measurable and manageable experience, ultimately improving clients' advertising performance and return on investment.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
San Francisco, California
Founded
2016
Simplify's Take
What believers are saying
- Tatari won AdExchanger's 2023 Most Innovative TV Adtech Award.
- Integration with Experian enhances Tatari's data and targeting capabilities.
- The launch of Vault aligns with the trend towards privacy-first advertising solutions.
What critics are saying
- Integration of TheViewPoint with FreeWheel increases competition for Tatari.
- The launch of Vault may divert resources from Tatari's core business.
- Reliance on third-party data providers poses risks if partnerships are disrupted.
What makes Tatari unique
- Tatari transforms TV ads into a digital-like experience with real-time analytics.
- The platform offers comprehensive campaign optimization across linear and streaming TV.
- Tatari's data-driven approach helps clients make informed advertising decisions.
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Benefits
Competitive salary
Stock options
100% health insurance premium coverage
Unlimited PTO & sick days
Snacks, drinks, & catered lunches
Team building events
$1000 annual continued education benefit
$500 WFH reimbursement
$125 pre-tax monthly stipend to spend on whatever you want
Annual mental health awareness app reimbursement
FSA & commuter benefits
Monthly Company Wellness Day Off (During WFH)
Company News
SAN FRANCISCO, Nov. 28, 2023 (GLOBE NEWSWIRE) -- TheViewPoint (TVP), a connected television monetization platform, today announced a newly expanded partnership with FreeWheel, a global technology platform for the television advertising industry.The two companies have partnered to introduce a new way for streaming platforms to modernize their ad sales through automation while also building a clearer demand path. Integrating with TVP Direct enables publishers working with FreeWheel to gain greater operational efficiency (which supports automation and scale), robust data security, and real-time reporting for optimization.Another key component: This partnership offers 200+ brands an opportunity to bypass exchanges when buying TV ad inventory, bridging the gap between supply and demand.“CTV publishers need technology so that they can scale, work faster, gain a granular understanding of their demand and eliminate errors,” said Daniel Elad, Chief Strategy Officer, TheViewPoint. “This integration gives sellers using TVP Direct more automation and the most pure form of supply path optimization. At the same time, we’re helping the ecosystem minimize the ad tech tax by building an end-to-end system that directly connects advertisers with premium inventory.”“At FreeWheel, we are committed to finding, creating and innovating new solutions that help buyers and sellers navigate today’s complex and quickly evolving TV ad ecosystem,” said Jon Mansell, VP, U.S. Head of Demand, FreeWheel
Tatari's sister company, TheViewPoint, a Connected TV (CTV) monetization platform, was named an honorable mention in the Best Seller-Focused Technology category.
Based on the report, Tatari has recently been awarded AdExchanger's Most Innovative TV Advertising Technology Award in 2023.
Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising.
TV buying and measurement platform broadens its data and targeting capabilitiesTatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the integration of Experian’s marketing data into the Tatari platform. With access to Experian’s audience ecosystem, which provides a deeper understanding of consumers, Tatari bolsters its data and insights to further modernize TV advertising for brands, agencies, and publishers.More than 200 brands and agencies use the Tatari platform for buying and measuring TV advertising. Now, these ad buyers have easy access to Experian’s Living Unit Identifier (LUID) to better leverage the power of targeted TV advertising and assess performance.Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire“When digitally-native advertisers spend on TV, they bring digital expectations of accurate measurement and optimized buying,” said Andy Schonfeld, Chief Revenue Officer of Tatari. “Experian is one of the most trusted and dependable names in audience data, and working with them ensures that our brand and agency customers have greater access to the insights that prove that TV advertising drives real-world outcomes.”Tatari works directly with the leading data providers, including audience insights and TV viewership providers.“TV advertising is undergoing a massive transformation, as advertisers finally gain the tools needed to prove that their advertising actually works,” said Chris Feo, SVP Sales and Partnerships for Marketing Services at Experian. “Tatari has built the infrastructure to power the future of TV advertising across linear and streaming, and we’re happy to work with them to help advertisers find their audience and measure the impact of their spend.”Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo