Product Marketing Manager
Posted on 4/4/2023

201-500 employees

Toronto, ON, Canada
Experience Level
Desired Skills
  • You have 2-3 years of experience in Product Marketing, ideally in B2B SaaS
  • You're a “strategic doer” - you know how to get things done and can multi-task effectively in a fast-paced environment
  • You're deeply collaborative, with experience working cross-functionally with multiple teams and individuals across the business
  • You're a strong communicator and possess exceptional verbal, written, and presentation skills
  • You possess the ability to translate technical concepts into tangible, user-focused benefits
  • You have a keen sense of curiosity, a desire to learn, and are a creative problem-solver
  • Bringing our go-to-market strategy to life: You'll create and manage tactical product-related campaigns as well as ongoing product-related communications
  • Developing deep product knowledge: You'll take ownership of a key area of Loopio's platform, becoming a go-to subject matter expert internally
  • Partnering closely with Product Managers: You'll bring new features to market, project manage launches independently, and coordinate with market-facing groups on messaging, positioning, and launch materials
  • Supporting our market-facing teams: You'll work with Revenue Enablement and Customer Experience leadership to ensure market-facing teams and partners are always equipped to sell and support new functionality and communicate the value of the Loopio platform in our target market segments and industry verticals
  • Contributing to market intelligence: You'll become an expert on who our customers and buyers are. You'll know their challenges, what makes them tick, how they can buy and leverage Loopio, and how we position and win against our competition
  • Creating compelling messaging: In everything you do, you'll be translating your product and market knowledge into attention-grabbing messages that resonate with our audience and ladder up to our overall product positioning
  • Source social proof: You'll work across the business to capture and develop lightweight, inspirational stories of how Loopio drives value for customers. You'll help identify advocates to provide references, testimonials, quotes, G2 reviews, and participate in case studies, speaking opportunities, and more
Desired Qualifications
  • : You're Product Marketing certified (Product Marketing Association or Pragmatic Marketing)