Responsibilities

• Drive product growth strategy to effectively acquire and convert users from organic channels, GoodRx, traffic, and paid (SEM & social) ads
• Own A/B testing for GoodRx Gold funnel, with a focus on conversion and a sensitivity to UX implications
• Act as the bridge between marketing, business operations, and product to achieve business goals, while providing a customer experience that exceeds expectations
• Help define the face of our brand, drive up conversion metrics, and keep the web experience engaging and relevant across our home and landing pages
• Work closely with cross-functional teams spanning engineering, data, design, marketing, legal, research, and SEO to develop and deliver on product strategy 
• Use customer feedback, market trends, business initiatives, and data analysis to inform product innovation and roadmaps
• Define conversion-specific KPIs, create and distribute reporting that demonstrates progress on this initiative
• Engage and cultivate relationships with product partners to influence shared cross-team directions and manage risks or trade-offs
• Communicate clearly and crisply with leadership stakeholders and drive alignment across multiple teams in scrappy ways

Skills & Qualifications

• 5+ years Product Management experience in growth-focused product team
• Familiar with product strategies that improve acquisition, activation and retention to improve KPIs like conversion rates, monthly active users, and repeat visits
• Experience planning and shipping large-scale A/B tests, employing tactics that drive incremental growth and minimize drop-off
• Familiarity with analytics / BI tools (eg. Amplitude and Looker) and web testing platforms (Optimizely) 
• Demonstrated ability to lead cross-functional teams through the product development lifecycle to deliver large-scale product features and improvements
• Strong analytical skills. Comfortable using quantitative and qualitative data to help drive decisions
• Excellent written, presentation, and verbal communication skills. Exceptional project management skills, with superb attention to detail
• Deeply understand how your products work and how to measure short- and long-term success
• Ability to build consensus and listen well but can also drive hard decisions
• A humble, collaborative, and team-first spirit
• Passion for healthcare and the GoodRx mission

Nice to have

• Experience working in the health space
• Experience working on a growth team for a consumer-facing product.
• Experience in Adwords, Facebook Advertising, or other paid advertising
• An understanding of technical SEO & ASO, and how changes to page elements (content, links, etc) can holistically impact organic performance
• Familiarity with data warehouse tools such as Google BigQuery and Redshift