Full-Time
AppLovin
501-1,000 employees
Tools for mobile app growth and monetization
Compensation Overview
$137k - $205k/yr
Entry, Junior, Mid
Palo Alto, CA, USA
- Strong backend engineering skills
- Product and data intuition
- Fast learning curve
- 0 to 4 years of industry experience in software engineering, data engineering, or a related field
- Engineer features from user journey data to refine machine learning models and improve ad relevance
- Design and develop scalable backend services that power our personalized ad delivery infrastructure
- Research and experiment with Human-Computer Interaction (HCI), UI/UX, and product designs to craft engaging and effective ad experiences
- Leverage AI technologies, including generative models, to enhance ad personalization and optimize campaign performance
- ML experience is a plus but not required
AppLovin provides tools and services for mobile app developers to help them grow their businesses. Its platform focuses on three main areas: user acquisition, ad monetization, and analytics. Developers can use AppLovin's ad management system to automate in-app advertising, which helps them earn revenue by displaying ads within their apps. Additionally, AppLovin offers services that assist developers in attracting new users to their apps, enhancing visibility in a competitive market. The company differentiates itself by acquiring other businesses, such as Machine Zone, to integrate new technologies and improve its offerings. AppLovin's goal is to be a comprehensive solution for app developers, supporting them throughout the app lifecycle to maximize growth and profitability.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Palo Alto, California
Founded
2012
Simplify's Take
What believers are saying
- AI-driven predictive analytics enhance targeted and efficient ad placements.
- Hyper-casual games' rise expands AppLovin's ad monetization opportunities.
- Subscription-based mobile apps offer new tools for AppLovin to optimize models.
What critics are saying
- AppLovin's ad technology faces scrutiny for allegedly violating app store rules.
- The company is involved in multiple securities class action lawsuits.
- Significant stock volatility may affect investor confidence in AppLovin.
What makes AppLovin unique
- AppLovin offers end-to-end software and AI solutions for app developers.
- The company provides tools for user acquisition, ad monetization, and analytics.
- AppLovin's acquisition strategy enhances its service offerings and market position.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Employee Stock Purchase Plan
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↑ 2%UK-based mobile games developer Tripledot Studios has announced the acquisition of AppLovin’s mobile gaming studio portfolio in a deal valued at approximately $800M, marking one of the largest consolidations in the mobile gaming sector to date.The transaction - structured as half cash and half equity - will make AppLovin a minority shareholder in Tripledot and significantly expand the acquirer’s global footprint and talent base.Subject to regulatory approvals and completion, the acquisition will bring Tripledot’s total to 12 studios across 23 cities, with more than 2,500 employees and an active player base of 25 million daily users. Annual gross revenues are projected to reach nearly $2 billion, placing Tripledot among the top five independent mobile gaming companies in the world by revenue.Tripledot already operates from offices in London, Warsaw, Minsk, Barcelona, Jakarta, and Melbourne. The new studios span an additional 17 cities across North America, Europe, and Asia.“This is a big step towards achieving our goal—taking us from being a high-performing challenger to a true global leader,” said Lior Shiff, co-founder and CEO of Tripledot Studios. “It gives us additional scale, diversification and access to the best talent globally. We’re thrilled to welcome these incredible teams to Tripledot.”The acquisition is a notable validation of Europe's maturing gaming ecosystem. Tripledot now follows in the footsteps of earlier European mobile gaming giants like Rovio, King, and Supercell, helping reaffirm the region’s influence on a sector historically dominated by U.S
Labaton Keller Sucharow LLP files securities class action lawsuit against AppLovin Corporation and certain of its executives.
Ad tech firm AppLovin is laying off 97 staff, according to a WARN (Worker Adjustment and Retraining Notification) filing in California.
Hot five: AppLovin wants to acquire TikTok, supercell's film and TV ambitions, and Netflix Stories cancelled.
Amazon has reportedly placed an eleventh-hour bid to acquire video app/social commerce platform TikTok. The offer, as reported Wednesday (April 2) by The New York Times (NYT), comes just days ahead of a deadline that requires TikTok’s owner ByteDance to divest the platform or face a ban. However, sources familiar with Amazon’s bid tell NYT that parties involved in the negotiations did not appear to be taking the offer seriously. One source said the offer came in a letter to Vice President JD Vance and Commerce Secretary Howard Lutnick