Full-Time

Marketing Manager

Americas

Posted on 6/28/2024

Canonical

Canonical

1,001-5,000 employees

Provides enterprise support for open-source Ubuntu

No salary listed

Mid, Senior

Remote in UK

Role is home based in the EMEA region.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Requirements
  • Experience in B2B marketing for enterprise IT products, SaaS experience…
  • Experience working with the Americas market including the US, Canada and Latin America preferred
  • Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM
  • Excellent verbal, written, presentation skills in English
  • Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
  • Growth mindset - enthusiasm for challenges and work ethic with a ‘can do’ attitude
  • Objectivity and openness to others' views while continuously building a positive team spirit
  • Proven ability to prioritise and meet deadlines without sacrificing quality
Responsibilities
  • Develop and execute go-to-market strategy for certain industries within the Americas region
  • Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
  • Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical’s brand look & feel
  • Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
  • Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
  • Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
  • Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy

Canonical publishes Ubuntu, a popular open-source operating system, and offers various commercial services related to it. Their products include extended security maintenance, kernel livepatch services, and enterprise support, which help businesses maintain secure and efficient infrastructure. Canonical partners with hardware and software vendors to certify that Ubuntu operates well on different devices, enhancing its reliability and market presence. The company generates revenue through subscription services, support contracts, and certification fees. Canonical stands out from competitors with its strong emphasis on security, data center automation, and developer experience, making Ubuntu a preferred choice for enterprises seeking secure open-source solutions. The goal of Canonical is to provide comprehensive, customizable infrastructure solutions that cater to a diverse clientele, from individual developers to large enterprises.

Company Size

1,001-5,000

Company Stage

Early VC

Total Funding

$9.9M

Headquarters

London, United Kingdom

Founded

2004

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased RISC-V adoption opens new markets for Ubuntu OS.
  • Improved Intel GPU support attracts gaming and creative industry users.
  • Monthly snapshot releases boost user engagement and software robustness.

What critics are saying

  • Monthly snapshot releases may complicate release management and cause instability.
  • Focus on Intel GPUs might alienate users with different hardware preferences.
  • Partnership with Thanks.dev may not yield expected financial support.

What makes Canonical unique

  • Canonical's Ubuntu OS is a leading open-source platform with global reach.
  • The company offers unique monthly snapshot releases for enhanced user feedback.
  • Canonical's strong partnerships enhance its credibility in the open-source community.

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Benefits

Performance Bonus

Professional Development Budget

Paid Vacation

Parental Leave

Mental Health Support

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↓ -1%

2 year growth

↑ 0%
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