Copywriter

Job Description

GENERAL SUMMARY

Passionately strives to move the agency creative agenda forward. Works closely with Art Director partner to develop ideas for all forms of communication, recognizing that today’s constantly changing media and technology offers new tools and demands new approaches and solutions. Creative excellence is essential. Conceptual strategy and creative implementation should be at an award-winning level. Must have a dedication, persistenceand passion for relevant, groundbreaking ideas, be organized, excellent communicator and command of the written word.

­­A Copywriter Fundamentally Is:

• Passionate: Doesn’t pursue this position simply to have a job. Must have a deep passion to express themselves and solve problems
• Skilled: Knows the best solution for creating the most powerful ideas changes with each new project. Seeks a mastery of the tools and tech required to express an idea in variety of mediums
• Challenging: Live in the realm of possibility and takes notice of what’s missing.

She/He Acts and Works In The Following Way:

• Resilient: Can bounce back from disappointment and come back even stronger with a greater idea
• Collaborative: Works within and across other departments. Understands that "We" can be more powerful than "Me."

And Has The Potential To Become:

• Persuasive / A Great Pitcher: Understands that a great idea represents only 50% of their job. Selling it to both internally and to the client is the other 50%
• Results Oriented: Create work that is not only creatively interesting but gets noticed and is talked about. Can translate complex business problems into simple inspirational solutions that build business.

Day to Day:

• Develops and advocates for unique, award-winning quality communications for the majority of assignments.
• Delivers ideas and work that exceed creative expectations and client business goals.
• Oversees the production throughout the entire process of specific creative ideas for various applications including print, broadcast, digital, radio and other relevant media.
• Displays a curiosity about the latest marketing trends and digital tools and anything related to constantly evolving forms of communication and storytelling.
• Always seeks to develop outstanding presentation skills, and applies great creativity to the task of persuading any audience—whether internal or client—of the value of the work he/she has created.
• Contributes to new business pitches, and makes client presentations.
• Stays current with regard to client’s business, the industry landscape, as well as product strategies and information.
• Conceptualizes, brainstorms, imagines, and develops creative ideas and executions for television, print, digital, outdoor and any other applicable media opportunities.
• Approves executions throughout production process

Experience: Demonstrable experience in generating ideas at an award-winning level. Portfolio or reel must display the ability to do work that appeals to diverse audiences and a range of clients, and must be verifiable. Collection of work should include evidence of ability to create strong conceptual ideas in a wide variety of media.

Education: College degree is preferred however competency is evaluated based on body of work.

Skills & Abilities: Able to develop strong, conceptual ideas that surpass conventional advertising. Must be able to adhere to strict deadlines and schedules. Strong written communication skills and good presentation skills preferred.

Collaborates with Others: Works directly with Art Director partner. Works directly with the client, the Account Group, Strategic Planning (including IA), and Idea Production.

Work Direction Over Others: Provides direction to Proofreaders and Production.

Supervision Received: Supervised by Group Creative Director(s) who review work on an ongoing basis. It is also expected that the Copywriter determines and initiates non-scheduled input and dialog with the Creative Director.

Pace of Work: Fast-paced environment. Must be able to handle multiple projects simultaneously. It is also expected that the Copywriter participate in determining and weighing their workload against the creative standards if the agency. Copywriters are expected to let their Creative Director or Creative Coordinator knows when they are able to take on new assignments or help others with theirs.

Scope: Every project is different and offers a new set of challenges. Position demands that new avenues are used to solve problems in an innovative way while at the same time remaining true to each client’s brand identity and each project’s strategic objective.

Qualifications