Full-Time

Head of Performance Media

Posted on 10/2/2025

Adswerve

Adswerve

201-500 employees

Digital marketing analytics consulting with AI

Compensation Overview

$185k - $250k/yr

+ Semi-annual bonus + Company bonus

Remote in USA

Remote

Category
Growth & Marketing (3)
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Requirements
  • Proven experience in a senior leadership role within a digital marketing agency or in-house team, with a strong focus on performance media.
  • Deep expertise in two or more of the following areas: Paid Search (Google Ads), Programmatic Media, CTV, Social Media, and/or Ad Operations.
  • Demonstrated ability to lead and inspire a diverse, globally distributed team.
  • Strong understanding of digital marketing ecosystems and the ability to develop and execute complex go-to-market strategies.
  • Highly analytical with the ability to define key metrics, interpret data, and deliver actionable insights to drive business performance.
  • Excellent communication and collaboration skills, with the ability to partner effectively with internal and external stakeholders.
  • A proactive and results-oriented mindset with a track record of solving complex business problems.
Responsibilities
  • Oversee the targeting and media strategy for a portfolio of marketer and advertiser accounts, ensuring alignment with their business objectives.
  • Maintain margin goals and ensure the performance media practice is aligned with billable targets and overall business outcomes.
  • Lead the development and execution of our go-to-market strategy, adapting to a rapidly changing digital media landscape.
  • Partner with our Sales, Marketing, and larger Services teams to define and achieve strategic goals for the business.
  • Lead, mentor, and grow a team of performance media professionals across various specializations (Paid Search, Programmatic, CTV, Social & Retail Media, and Ad Ops).
  • Drive scalable execution, delivering actionable insights and dashboards on sales and practice performance at all levels of the organization.
  • Contribute to global thought leadership on business health, performance metrics, and the development of scaled insights and tooling.

Adswerve provides digital marketing and data analytics services to help brands and agencies improve marketing performance. It uses AI, machine learning, and data analytics, leveraging Google Cloud and Adobe Experience Platform to derive insights from customer journeys and optimize campaigns. The company offers consulting, training, and technology solutions, including building campaigns, delivering analytics, and developing custom tools, with revenue from service fees. Its differentiator is a focus on AI-driven analytics using Google Cloud and Adobe Experience Platform for enterprise clients, with a global service footprint, aiming to help clients achieve better, data-driven marketing results while prioritizing data security.

Company Size

201-500

Company Stage

Early VC

Total Funding

$6.4M

Headquarters

Denver, Colorado

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Amplitude partnership on May 6, 2026, enables real-time AI decisioning across silos.
  • 65% year-over-year Adobe services growth solidifies enterprise client expansion.
  • MiaProva acquisition enhances A/B testing, boosting experimentation for marketing clients.

What critics are saying

  • Frequent CEO changes from Tasset to Berdusco to Zawacki disrupt strategic continuity.
  • Google's in-house AI tools commoditize AdSwerve's GMP consulting by 2028.
  • Post-cookie deprecation erodes GMP demand, triggering client exodus in 2027.

What makes Adswerve unique

  • AdSwerve leads as top U.S. Google Marketing Platform partner serving 800+ brands.
  • AdSwerve earns two-time Adobe Digital Experience Emerging Partner of the Year, Americas.
  • AdSwerve integrates Amplitude for AI-driven customer journey analytics without SQL expertise.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Flexible Work Hours

Hybrid Work Options

401(k) Company Match

401(k) Retirement Plan

Employer Paid Parental Leave

Employee Assistance Program (EAP)

Continuing Education Reimbursement

Employee Referral Bonus Program

Monthly Remote Work Stipend

Semi-annual Bonus Potential

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-3%
The Associated Press
Feb 24th, 2026
Adswerve appoints Tom Zawacki as CEO to drive AI-powered marketing transformation

Adswerve, a data, media and technology consultancy, has appointed Tom Zawacki as chief executive officer. The Denver-based company operates at the intersection of AdTech and MarTech, serving over 800 brands and agencies. Zawacki brings more than 30 years of experience in data, AI and marketing technology. He most recently served as chief growth officer at Acxiom and previously as president of enterprise solutions at Data Axle. As CEO, Zawacki will focus on advancing Adswerve's position as a strategic partner for marketers navigating AI-driven innovation and data complexity. The company employs over 275 experts and is recognised as the largest US Google Marketing Platform provider and a two-time Adobe Partner of the Year.

Adswerve
May 16th, 2025
AI In Action: Real Strategies For Marketing Success

Recently, AdSwerve, Inc. partnered with Google to host "AI in Action - Real Results, Real Strategies," a one-day event dedicated to helping brands and agencies understand how they can leverage AI to maximize their marketing impact.

Adswerve
Mar 18th, 2025
Adswerve Grows Its Adobe Services Business 65% Year-Over-Year

This significant growth is further solidified by Adswerve's recognition as the Adobe Digital Experience Emerging Partner of the Year, Americas, for the second consecutive year at the 2025 Adobe Summit, highlighting the company's exceptional leadership and innovative solutions in the Adobe ecosystem.

MarTech360
Jan 31st, 2024
Adswerve Acquires MiaProva to Expand Digital Marketing Offerings and Enhance Testing Capabilities

Adswerve acquires MiaProva to expand digital marketing offerings and enhance testing capabilities.

Topio Networks
Aug 15th, 2023
Adswerve Hires Divya Visentini as New Chief Growth Officer

DENVER, Aug. 15, 2023 /PRNewswire-PRWeb/ -- Adswerve, a digital media and data consultancy, today announced the hiring of Divya Visentini as the company's first Chief Growth Officer to align the company for future growth.

INACTIVE