Full-Time

Social Demand Generation Manager

Posted on 5/15/2024

Dashlane

Dashlane

201-500 employees

Password management and online security services


Compensation Overview

$117,000 - $137,000Annually

+ mental health services + mentorship program + comprehensive health coverage + unlimited PTO + retirement plan + paid holidays + donation matching program + weekly office lunches

Senior

New York, NY, USA

Required Skills
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 3+ years of hand-on experience scaling paid social (LinkedIn, Meta/Facebook, Reddit, etc.)
  • Experience in B2B Social campaigns
  • Experience with ABM Strategy and video ads
  • Additional experience with X (Twitter), Instagram, Quora, TikTok, Pinterest, and other social channels
  • Excellent analytical skills (Excel, Google Sheets) with incrementality testing experience and a data-driven mindset
  • Understanding of both pixel and mobile app measurement and tracking
  • Experience with creative teams to consistently build and optimize creative
  • Strong understanding of A/B testing methodologies
  • Ability to work autonomously or in a group setting, with a proactive approach
  • Cross-channel collaboration background and the ability to work with a variety of company stakeholders
  • Experience in other marketing channels and tools such as; 6sense and Tableau
Responsibilities
  • Define strategy, manage, and efficiently scale customer acquisition across LinkedIn, Facebook, Instagram, Twitter, and other key paid social channels
  • Well-versed in paid social best practices, including channel-specific creative formats and best practices as well as platform-level metrics and reporting tools
  • Support the creation of testing and learning roadmaps, ongoing data analysis, and presenting results
  • Launch and drive ABM strategies and tactics focusing on driving Brand Awareness and Engagement
  • Collaborate with Creative and Brand to produce top-performing ads and brainstorm new testing concepts
  • Work cross-functionally with global teams to develop, launch, and track high-impact integrated campaigns
  • Contribute to other team projects and initiatives, remaining flexible and willing to contribute
  • The position demands strong analytical, planning, and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize resonance with target audiences

Dashlane is a password manager that offers simple password management across all devices, unlimited secure password sharing, one-click passwords and forms, password generator, and dark web monitoring. It utilizes zero-knowledge patented encryption and is trusted by over 15 million users and 20,000 businesses in 180 countries for enhanced online security.

Company Stage

Series D

Total Funding

$211M

Headquarters

New York, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-14%

2 year growth

-12%