Full-Time

Director of Content Marketing

Posted on 8/8/2024

Forge Global

Forge Global

201-500 employees

Private market liquidity and trading solutions

Data & Analytics
Fintech
Financial Services

Compensation Overview

$175k - $185kAnnually

+ Bonus

Senior

San Francisco, CA, USA

Hybrid role requiring 1-3 days in-office.

Category
Copywriting Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 8 years of experience leading content production management while owning and executing a content calendar
  • 5+ years of experience leading, managing, and editing for freelance and/or agency writers focused on financial audiences
  • Expertise in capital markets and financial markets, products, and services required to write and develop content catered to institutional investors, analyst or similar audiences
  • Proven ability to build an overall content strategy programs which are supported by individual content pieces
  • Data Driven with a deep understanding of how to analyze, measure, and improve content's impact and performance
  • CFA or FINRA qualifications
Responsibilities
  • Own and execute the content strategy and editorial calendar that delivers world-class content across all formats and channels to Forge’s audience of financial institutions, sophisticated accredited investors, private tech company leaders, and employee shareholders.
  • Drive new content creation through the origination of new reports, materials, and assets across short and long form content, advertising, video assets, sales materials, emails and print collateral. Create compelling content and manage a team of freelancers and agency writers to execute the content strategy.
  • Lead content projects cross-functionally, partnering with teams in data analysis, production, design, sales and channel distribution.
  • Scale content as a capability: Establish quarterly goals and calendars; track and measure; scale the resourcing model across internal teams, freelancers, and agency partners; develop ways of partnering cross-functionally within Forge to drive business goals.

Forge Global provides a platform for private market transactions, focusing on custom liquidity solutions for private companies and their employees. The platform allows for trading, custody, and data services related to private equity, helping clients diversify their investments and access market insights. It also offers pre-IPO investment opportunities to both institutions and individual investors. After merging with SharesPost, Forge Global has become one of the largest private securities marketplaces globally. The company distinguishes itself by serving a wide range of clients, including private companies, institutional investors, and venture capitalists, and generates revenue through transaction fees, custody services, and data analytics.

Company Stage

IPO

Total Funding

$346.8M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

6%

1 year growth

12%

2 year growth

27%
Simplify Jobs

Simplify's Take

What believers are saying

  • Forge Global's platform offers startup employees a valuable opportunity to build wealth through equity compensation.
  • The company's strong performance in private markets, even during volatile periods, suggests resilience and potential for growth.
  • Significant funding and strategic partnerships enhance Forge Global's capabilities and market reach.

What critics are saying

  • The decline in unicorn valuations could impact Forge Global's business as it relies on the health of private markets.
  • The challenge of maintaining unicorn status for many startups may affect the volume and value of trades on Forge's platform.

What makes Forge Global unique

  • Forge Global specializes in providing liquidity for private firms, a niche that sets it apart from traditional public market platforms.
  • The company’s ability to offer real-time valuations through private market trades provides a unique and crucial indicator for startups and investors.
  • Forge Global's recent public listing on the NYSE and significant backing from major investors like Deutsche Börse and Temasek highlight its strong market position.

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