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Full-Time

B2B Communications Lead

Posted on 5/10/2024

Nextdoor

Nextdoor

501-1,000 employees

Social networking platform for neighborhoods

Consulting
Government & Public Sector
Consumer Software
Crypto & Web3

Compensation Overview

$115k - $185kAnnually

+ Equity Grant

Senior

New York, NY, USA

Category
PR & Communications
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Bachelor’s degree
  • 5+ years of experience in communications
  • Experience executing media campaigns, building relationships with media, and working with executives
  • Experience working with B2B and Product PR
  • Experience drafting messaging materials and working with cross-functional groups
Responsibilities
  • Help set the strategy to elevate Nextdoor’s advertiser value proposition to target B2B audiences
  • Deliver creative ideas for campaigns, working alongside the Sales, Marketing, and Product teams
  • Drive growth and business goals in key Nextdoor regions working, managing cross-regional media and PR plans
  • Manage product launches and proactive media programs for Nextdoor products and initiatives
  • Manage communications around high-profile partnerships with brands, publishers and influencers
  • Cultivate and maintain deep relationships with the business press, consumer media, key industry opinion leaders and external stakeholders
  • Develop and create a wide range of communications materials including blog posts, press releases, reactive statements, briefing materials for executives and more
  • Ensure brand consistency at a local level by developing and executing messaging that is tailored to each market
  • Build and support a team culture that encourages sound judgment and discipline when supporting the corporate narrative; guide the product teams to use this judgment when determining the communications endeavors that are additive and ones that are not
  • Serve as a B2B expert in the company, interacting with the executive team and country managers across the world

Nextdoor.com is a social networking platform designed specifically for neighborhoods, allowing users to connect with their neighbors and share local information. The platform functions like a digital bulletin board where individuals can post local news, recommend services, and buy or give away items. It caters to a diverse audience, including homeowners who want to stay informed about local events, local businesses seeking to advertise their services, and public agencies sharing important updates. What sets Nextdoor apart from other social networking sites is its focus on fostering local interactions rather than global connections. The company generates revenue primarily through advertising, enabling local businesses to reach potential customers in their area, and also offers a premium subscription service for users who want additional features. The goal of Nextdoor is to strengthen community ties and enhance communication within neighborhoods.

Company Stage

IPO

Total Funding

$1.3B

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-12%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of high-profile board members like Marissa Mayer and Elisa Steele brings valuable expertise and credibility to the company.
  • Partnerships with companies like Taradel and CivicPlus expand Nextdoor's reach and functionality, making it more attractive to local businesses and public agencies.
  • The launch of the Ads API program offers advertisers a powerful tool to leverage Nextdoor's hyper-local audience, potentially driving significant revenue growth.

What critics are saying

  • The niche focus on local communities may limit Nextdoor's scalability compared to global social networking giants.
  • Dependence on advertising revenue makes the company vulnerable to economic downturns that could impact local businesses' advertising budgets.

What makes Nextdoor unique

  • Nextdoor's focus on hyper-local communities sets it apart from other social networking platforms that emphasize global connections.
  • The platform's unique advertising model allows local businesses to target a highly engaged and geographically specific audience.
  • Nextdoor's integration with CivicPlus enhances its utility for local governments, making it a critical tool for public agencies.
INACTIVE